DISCOVERY CHANNEL DOMINATES AS #1 TELEVISION NETWORK IN FRIDAY PRIME TIME FOR MEN
Discovery Channel was the #1 network in ALL OF TELEVISION among Men 25-54 and Men 18-49 ratings and delivery on Friday, January 25 and beat all broadcast and cable networks in these key demos.
Discovery Channel's GOLD RUSH earned a 3.12 HH/2.60 P25-54 rating and delivered 4.55 million viewers P2+ making it the #1 ad-supported cable program among HH, P2+, P18+, P/M/W25-54, P/M/W18-49 and M18-34 delivery, no exclusions. It was also the #1 program in ALL OF TELEVISION in numerous key demos on Friday night that included P/M 25-54, M18-49 and M18-34 delivery and #1 among P/18-49 delivery, English-language nets.
BERING SEA GOLD earned 1.98 HH/1.72 P25-54 rating and delivered 2.91 million total viewers P2+ and was the #2 program in ALL OF TELEVISION on Friday night behind only Gold Rush among both Men 25-54 and Men 18-49 delivery (among English-language nets). It was also #2 in ad supported cable among P2+, P18+ P/M 25-54 and P/M18-49 delivery on Friday night, second only to GOLD RUSH.
All-new episodes of GOLD RUSH and BERING SEA GOLD will premiere this Friday night, February 1.
* Source: Source: Nielsen. Live+SD. 1/25/13. Prime.