or


[01/29/13 - 12:08 PM]
Disney Channel Sweeps January Across Target Kids; Disney Junior Block Delivers Top 4 Cable TV Series in Kids 2-5 Led by "Sofia the First"
Disney Channel spins the numbers for the week of January 21-27.

[via press release from Disney Channel]

Ratings Highlights for January 2013 Final National Ratings

Disney Channel Follows Historic 2012 Win with January Total Day Sweep - TV's #1 Network in Kids 2-11, 6-11 and Tweens; #1 Across Cable in Total Viewers; Sets January Highs in Target Demographics

~ 21st Consecutive Month at #1 in Kids 6-11 and 33rd in Tweens 9-14

~Tops Nickelodeon by Greatest Margin Ever in Tweens; 2nd-Largest in Kids 6-11

~"Austin & Ally" is TV's #1 Series Across Kids 2-11, Kids 6-11 and Tweens

Disney Junior Preschooler Block Posts January Highs, Powered by Cable TV's Top 4 Series in Kids 2-5 "Sofia the First," "Doc McStuffins," "Jake and the Never Land Pirates" and "Mickey Mouse Clubhouse

~"Sofia the First" Launch is the #1 Preschool Series in Cable TV History

Disney Channel January 2013 Total Day and Prime Highlights

Following its best competitive year ever, Disney Channel ranked as January's #1 TV network in Total Day across all major youth demos, Kids 2-11 (1.01 million/2.6 rating), Kids 6-11 (663,000/2.8 rating) and Tweens 9-14 (578,000/2.4 rating), and was the #1 cable TV network in Total Viewers (1.9 million). Notably, this was the network's most-watched January on record in Total Viewers, Kids 2-11 and Tweens 9-14, and highest rated ever in Kids 6-11.

January marked Disney Channel's 21st consecutive month as TV's #1 network in Kids 6-11 (dates back to May 2011), the 33rd straight month in Tweens (dates back to May 2010), and 19th month in a row out-delivering Nickelodeon by double-digits. In fact, the network levied its largest monthly competitive advantage ever in Tweens 9-14 (+76% - 578,000 vs. 329,000) and 2nd-largest in Kids 6-11 (+43% - 663,000 vs. 465,000).

In Prime, Disney Channel extended its streak as TV's #1 network to 96 consecutive months in Kids 6-11 (1.1 million/4.5 rating) and to 91 months in Tweens 9-14 (929,000/3.9 rating).

· "Austin & Ally" stood as the #1 series across all TV in Kids 2-11 (2.2 million/5.4 rating), Kids 6-11 (1.8 million/7.4 rating) and Tweens 9-14 (1.7 million/7.0 rating).

· The January 4 airing of Disney's "Tangled" (8:00 - 9:45 p.m.) ranked as the month's #1 scripted cable TV telecast in Total Viewers (6.0 million), with the network home to 3 of the Top 4 overall: #3 "Despicable Me" (5.1 million, 12/31/12, 8:00 - 9:45 p.m.) and #4 "Tangled" encore (4.9 million, 1/5/13, 9:00 - 10:45 a.m.).

· Overall, Disney Channel delivered the month's Top 3 TV telecasts in Kids 2-11, Top 4 TV telecasts in Kids 6-11 and Top 7 cable TV telecasts in Tweens 9-14 (Top 5 below):

Disney Junior - January 2013

Disney Junior, the daily programming block for kids age 2-7 on Disney Channel, soared to January highs in Total Viewers (1.9 million), Kids 2-5 (482,000/3.0 rating), Girls 2-5 (273,000/3.5 rating) and Women 18-49 (339,000/0.5 rating).

With newcomer "Sofia the First," the block delivered the month's #1 cable TV series in Kids 2-5 (750,000/4.7 rating) and Girls 2-5 (454,000/5.8 rating), and the #1 preschool cable TV series in Total Viewers (2.1 million) and Women 18-49 (451,000/0.7 rating).

Impressively, the January 11 launch of "Sofia the First" is the #1 preschool series debut in cable TV history in Girls 2-5 (859,000/11.0 rating), Adults 18-49 (1.2 million/1.0 rating) and Women 18-49 (853,000/1.3 rating), based on a full week of viewing, and the #1 launch in over 12 years in Kids 2-5 (1.2 million/7.7 rating). In addition, with "Sofia the First" and "Doc McStuffins," Disney Channel owns the Top 2 preschool series launches ever in Total Viewers, Adults 18-49 and Women 18-49.

· Overall, the block secured the month's Top 4 cable TV series in Kids 2-5 and the Top 4 preschool cable TV series in Total Viewers and Women 18-49 with "Sofia the First," "Jake and the Never Land Pirates," "Doc McStuffins" and "Mickey Mouse Clubhouse" (varying order), while "Mickey Mouse Clubhouse" and "Jake and the Never Land Pirates" were the Top 2 cable TV series in Boys 2-5.

About Disney Channel:

Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in nearly 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.

About Disney Junior:

Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network's biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. Disney Junior channels in Japan, India and Disney Junior Portugal launched in fall 2012, bringing the total number of channels to 33 worldwide.

Source: NTI, U.S. ratings, most current, January 2013: 12/31/12-1/27/13; January 2012: 12/26/11-1/29/12. Total Day rank streaks include ties based on rating; K2-11/K6-11/TW9-14 series ranks based on trackage data with minimum 2 telecasts, sorted by 000s, then rating; K/B/G2-5, P2+, A/W 1849 series ranks based on program level data.





  [january 2013]  
S
M
T
W
T
F
S
  


· AUSTIN & ALLY (DISNEY)





most recent ratings | view all posts
[04/23/17 - 08:52 AM]
Saturday's Broadcast Ratings: NHL Playoffs Spark Demo Victory for NBC
The Peacock's primetime coverage leads the night among adults 18-49.

[04/22/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Slips Into Top Spot Among Adults 18-49
With CBS in repeats, the Peacock takes home the demo crown.

[04/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Wins Tight Demo Race
The Eye edges ABC, FOX and NBC by one-tenth of a ratings point among adults 18-49.

[04/20/17 - 08:34 AM]
Wednesday's Broadcast Ratings: "Survivor" Triumphs Over Mostly Repeat Competition
CBS wins the evening in both total viewers and adults 18-49.

[04/19/17 - 08:29 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues NBC's Demo Win Streak
The Peacock has won or tied for the top spot every Tuesday in 2017.

[04/18/17 - 11:38 AM]
2017 Stanley Cup Playoffs Total Audience Delivery Averages 726,000 Viewers Through First Five Days, Up 9% vs. 2016
NBC spins the numbers for its NHL postseason coverage to date.

[04/18/17 - 11:24 AM]
ABC's Most-Watched NBA Playoffs Opening Weekend Game Ever: Total Live Audience of 6,624,000 Viewers for Golden State-Portland Game 1
ESPN spins the numbers for Sunday, April 16.

[04/18/17 - 08:24 AM]
Monday's Broadcast Ratings: "The Voice" Remains the Demo Champ
NBC once again wins the night among adults 18-49.

[04/18/17 - 07:28 AM]
"Casey Anthony: An American Murder Mystery" Breaks Series Records for True Crime Network Investigation Discovery Delivering More Than 3.6 Million Total Viewers
Investigation Discovery further spins the numbers for April 9-11.

[04/17/17 - 08:27 AM]
Sunday's Broadcast Ratings: "Stayin' Alive" Special Puts CBS in Front
The Eye gets a boost from the two-hour Grammy special.

[04/16/17 - 01:18 PM]
Saturday's Broadcast Ratings: "Ten Commandments" Hands ABC the Top Spot
The Alphabet edges out its sports competition in total viewers and adults 18-49.

[04/16/17 - 10:25 AM]
"Saturday Night Live" Delivers the #3 Rating of the Week in 18-49, With "SNL's" Best Results Since Feburary and 2nd Best Since November
NBC spins the numbers for Saturday, April 15.

[04/15/17 - 08:32 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
"Blue Bloods" leads the night in both categories for the Eye.

[04/14/17 - 08:29 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
The Eye's "The Big Bang Theory" leads the night in both categories.

[04/13/17 - 12:16 PM]
AMC's Premiere of "The Son" Garners 3 Million Viewers
AMC further spins the numbers for Saturday, April 8.