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[01/30/13 - 08:39 AM]
"Dateline NBC" Grows from Half-Hour to Half-Hour by 25% in 18-49
NBC spins the numbers for Tuesday, January 29.

[via press release from NBC]

Tuesday Results:

* At 8 p.m. ET, "Betty White's Off Their Rockers" (1.4/4 in 18-49, 5.2 million viewers overall) ranked #2 among ABC, CBS, NBC and Fox in total viewers.

* At 8:30 p.m. ET, a second telecast of "Betty White's Off Their Rockers" (1.5/4 in 18-49, 5.3 million viewers overall) built on its lead-in by 7 percent in 18-49 rating and 2 percent in total viewers. In the half-hour, "Off Their Rockers" ranked #2 among ABC, CBS, NBC and Fox in total viewers.

* For the 8-9 p.m. ET hour, "Off Their Rockers" finished within 0.1 of a point in adults 18-49 of ABC's week-two telecast of "The Taste" (1.5 vs. 1.6) and moved ahead of the new ABC series in total viewers (5.3 million vs. 4.8 million).

* At 9 p.m. ET "Go On" averaged a 1.2/3 in 18-49 and 3.9 million viewers overall. At 9:30, "The New Normal" (1.1/3 in 18-49, 3.1 million viewers overall) retained 92 percent of its 18-49 lead-in from "Go On."

* From 10-11 p.m. ET, "Dateline NBC" (1.3/4 in 18-49, 5.0 million in total viewers) ranked #2 in the hour over the drama competition on ABC and CBS in adults 18-49, adults 25-54, total viewers and most other key categories.

* From its first half-hour to its second, "Dateline NBC" grew in every key category, including gains of 25 percent in 18-49 (to a 1.5 from a 1.2) and 17 percent in both adults 25-54 (2.1 vs. 1.8) and total viewers (5.4 million vs. 4.6 million).

In Late-Night Metered Markets Tuesday night:

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.0/5.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.7/4.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [january 2013]  
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· BETTY WHITE'S OFF THEIR ROCKERS (LIFETIME)
· DATELINE NBC (NBC)
· GO ON (NBC)
· NEW NORMAL, THE (NBC)
· TASTE, THE (ABC)





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