or


[02/15/13 - 08:39 AM]
ABC's "Scandal" Builds on "Grey's" to Match a Series High
ABC spins the numbers for Thursday, February 14.

[via press release from ABC]

ABC's "Scandal" Builds on "Grey's" to Match a Series High

Please Note: On Valentine's Day, overall Adult 18-49 primetime TV usage levels were down -6% week to week (34.3 vs. 36.3).

During the 8 o'clock hour opposite Idol and CBS' top-rated comedies (Big Bang Theory/Two and a Half Men), ABC's debut of Zero Hour outdrew NBC's established comedies (Community/Parks and Recreation) by 3.3 million viewers. The new show drew ABC's largest series audience in the hour in 16 weeks - since 10/25/12. It was TV's 2nd-most-watched regular series debut this year, behind only The Following.

More than doubling its lead-in (+108%) at 9pm, ABC's Grey's Anatomy moved up to 2nd in the hour with Adults 18-49, beating Fox's Idol-driven Glee by 59% and NBC's comedies by 35% (The Office/1600 Penn). The ABC veteran drama continued to dominate its slot with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). Despite airing on Valentine's Day, Grey's grew its overall audience from the same night last year.

Building on its Grey's lead-in for the first time ever, ABC's Scandal won the 10 o'clock hour in Adults 18-49 by 27% over CBS' Elementary to rank as the #1 series in its time period for its 8th straight broadcast. Scandal matched a series high in Adults 18-49. Over its last seven first-run airings, Scandal delivered the series' Top 7 highest-rated telecasts in Adults 18-49 and its Top 6 most-watched episodes overall. The sophomore drama improved its hour year to year by 13% in viewers and by 8% in young adults.

Social Media: Scandal is consistently one of the most active shows each Thursday on Twitter. Although data for last night's telecast isn't available for a few hours, last week's Scandal (on 2/7/13) generated 351,313 Total Tweets (a +73% increase from the prior week) and was the #1 most talked about series on Twitter for all of Thursday. So far this season, Scandal has generated over 1.6 million tweets.

Quick Take for Thursday, February 14, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC's "Zero Hour" Debut Tops NBC's Established Comedies by 3.3 Million Viewers, Pulling in the Net's Biggest Series Audience in the Time Period Since October

"Grey's" More Than Doubles its Adult 18-49 Lead-in and Gains Viewers Year to Year

Building on "Grey's" for the First Time Ever, ABC's "Scandal" Matches a Series High Among Adults 18-49 to Rank as the No. 1 Series in its Slot for its 8th Straight Telecast

Please Note: On Valentine's Day, overall Adult 18-49 primetime TV usage levels were down -6% week to week (34.3 vs. 36.3).

"Zero Hour" (8:00-9:00 p.m.)

During the 8 o'clock hour opposite "Idol" and CBS' top-rated comedies ("Big Bang Theory"/"Two and a Half Men"), ABC's debut of "Zero Hour" outdrew NBC's established comedies ("Community"/"Parks and Recreation") by 3.3 million viewers (6.3 million vs. 3.0 million).

· "Zero Hour" drew ABC's largest series audience in the hour in 16 weeks - since 10/25/12. It was TV's 2nd-most-watched regular series debut this year, behind only "The Following."

"Grey's Anatomy" (9:00-10:00 p.m.)

More than doubling its lead-in (+108%) at 9:00 p.m., ABC's "Grey's Anatomy" moved up to 2nd in the hour with Adults 18-49 (2.7/7), beating Fox's "Idol"-driven "Glee" by 59% (1.7/5) and NBC's comedies by 35% ("The Office"/"1600 Penn" = 2.0/6). The ABC veteran drama continued to dominate its slot with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

· Despite airing on Valentine's Day with lower viewing levels, "Grey's" grew its overall audience from the same night last year (8.4 million vs. 8.3 million).

"Scandal" (10:00-11:00 p.m.)

Building on its "Grey's" lead-in for the first time ever, ABC's "Scandal" won the 10 o'clock hour in Adults 18-49 by 27% over CBS' "Elementary" (2.8/8 vs. 2.2/6) to rank as the No. 1 series in its time period for its 8th straight broadcast.

· "Scandal" matched a series high in Adults 18-49. Over its last seven first-run airings, "Scandal" has delivered the series' Top 7 highest-rated telecasts in Adults 18-49 and its Top 6 most-watched episodes overall. The sophomore drama improved its hour year to year by 13% in viewers and by 8% in young adults.

· "Scandal" is consistently one of the most active shows each Thursday on Twitter, and so far this season has generated over 1.8 million tweets.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012.

More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 02/14/13. Social Guide is based on the cume of social activity during a show's broadcast, 9/27/12-2/7/13.





  [february 2013]  
S
M
T
W
T
F
S
     


· 1600 PENN (NBC)
· AMERICAN IDOL (FOX)
· BIG BANG THEORY, THE (CBS)
· COMMUNITY (YAHOO)
· ELEMENTARY (CBS)
· FOLLOWING, THE (FOX)
· GLEE (FOX)
· GREY'S ANATOMY (ABC)
· OFFICE, THE (NBC)
· PARKS & RECREATION (NBC)
· SCANDAL (ABC)
· TWO AND A HALF MEN (CBS)
· ZERO HOUR (ABC)





most recent ratings | view all posts
[05/25/16 - 08:45 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's reality franchise holds off ABC's own season finale of "Dancing with the Stars."

[05/25/16 - 08:30 AM]
"Empire" No. 1 Broadcast Series of 2015-2016 Season
FOX spins the numbers for the season to date.

[05/24/16 - 09:07 AM]
More Than 9.4 Million Watched Exaggerator Win Preakness Stakes on NBC - Up 6% from American Pharoah's 2015 Victory
NBC further spins the numbers for Saturday, May 21.

[05/24/16 - 08:55 AM]
Monday's Broadcast Ratings: "The Bachelorette" Return Pushes ABC on Top
The Alphabet wins the night over NBC among adults 18-49.

[05/23/16 - 08:49 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Vault ABC to Victory
The Alphabet easily wins the night in total viewers and adults 18-49.

[05/22/16 - 08:50 AM]
Saturday's Broadcast Ratings: ABC Leads Low Key Demo Race
"20/20 Saturday" tops the night among adults 18-49.

[05/22/16 - 08:46 AM]
"SNL" Ranks #1 for the Night in the Metered Markets
NBC spins the numbers for Saturday, May 21.

[05/21/16 - 08:38 AM]
Friday's Broadcast Ratings: ABC Tops Demos as "20/20" Rises
The Alphabet's perennial newsmagazine and the season finale of "Shark Tank" lead the night among adults 18-49.

[05/21/16 - 08:38 AM]
ABC Wins Season's Final Friday with the Top 2 Shows
ABC spins the numbers for Friday, May 20.

[05/21/16 - 08:27 AM]
"Grimm" Matches Its 18-49 High Since March 18
NBC spins the numbers for Friday, May 20.

[05/20/16 - 08:36 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The season finale of "Grey's Anatomy" leads the night among adults 18-49.

[05/19/16 - 08:43 AM]
Wednesday's Broadcast Ratings: "Empire" Rises with Its Season Finale
FOX tops the night among adults 18-49 while CBS is the most-watched network.

[05/18/16 - 08:58 AM]
Tuesday's Broadcast Ratings: "NCIS" Season Finale Sparks CBS Victory
Michael Weatherly's swan song leads the night in both total viewers and adults 18-49.

[05/17/16 - 01:25 PM]
Hallmark Channel Steals Saturday Night with Premiere of "Tulips in Spring"
The Hallmark Channel spins the numbers for the week of May 9-15.

[05/17/16 - 08:56 AM]
ESPN Delivers Best WNBA Regular-Season Audience Since 2001
ESPN spins the numbers for Saturday, May 14.