[02/20/13 - 11:22 AM]
NBA All-Star Weekend Coverage Helps Propel TNT to the Top of the Charts as Basic Cable's #1 Network in Primetime
Turner spins the numbers for the week of February 11-17.

[via press release from Turner]


NBA All-Star weekend coverage helped propel TNT to the top of the charts as basic cable's #1 network in primetime with total viewers, adults 25-54, adults 18-49 and adults 18-34. TNT also took the top spot as basic cable's #1 network in total day among adults 25-54.

TNT's exclusive coverage of the 2013 NBA All-Star game presented by Kia Motors delivered an average of 8.0 million total viewers, an increase of +13% (vs. 7.1 million total viewers last year). The corresponding 4.6 U.S. HH rating was up 5% compared with a 4.4 U.S. HH rating in 2012. The telecast peaked with a 5.0 U.S. HH rating from 9:30-9:45 p.m. (ET). The network's coverage of the 2013 NBA All-Star Game also posted a +13% increase in adults 25-54 (4,066,000 vs. 3,595,000) and a +6% improvement among adults 18-49 (4,488,000 vs. 4,246,000). Additionally, men 25-54 were up 9% (2,712,000 vs. 2,493,000) and viewership among men 18-49 increased by 1% (3,061,000 vs. 3,022,000).

Thursday's NBA on TNT doubleheader featuring the Miami Heat vs. Oklahoma City Thunder and the Los Angeles Clippers vs. L.A. Lakers ranked as the Top 2 programs of the day across all of television among men 18-34. The Heat/Thunder telecast was also ad-supported cable's top-ranked program of the day among adults 18-49, men 18-34, men 18-49 and men 25-54.

Time-shifted viewing has significantly strengthened TNT's hit drama Dallas, lifting the show's Jan. 28 season premiere to 4,043,000 viewers in final Live + 7 delivery. That's a +36% increase over the two-hour premiere's Live + Same Day performance. The season opener also displayed strength among key adult demos, scoring a final Live + 7 delivery of 1,730,000 adults 25-54 (+42% over Live + Same Day) and 1,415,000 adults 18-49 (+39%).

Meanwhile, last week's episode of Dallas has so far grown to 3.1 million viewers in Live + 3 delivery, including 1.3 million adults 25-54 and 1.2 million adults 18-49. All three of those figures are tracking ahead of the Live + 3 deliveries for the show's Feb. 4 episode, scoring a +7% increase in total viewers, an +8% boost among adults 25-54 and a remarkable +17% increase among adults 18-49.

Adult Swim

Adult Swim's weekly Total Day Delivery ranked #1 among all targeted adults 18-24, 18-34 & 18-49 and men 18-24, 18-34, & 18-49 on basic cable. Compared to the same week in 2012, Total day delivery grew among adults 18-24 by 1%, adults 18-34 by 4%, adults 18-49 by 8%, men 18-34 by 6% and men 18-49 by 6%.

A new episode of the original series Robot Chicken (Sunday, 12 a.m.) was #1 in its time period among adults and men 18-24, 18-34 & 18-49, growing by double and triple digits across the board, between 89-142%, vs. the same time period last year.

Thursday's premiere episode of Newsreaders (12 a.m.) showed double-digit growth among all key men's demos, ranging from 12-34%.

Adult Swim's programming, including Family Guy, Robot Chicken and American Dad, accounted for 20 of the top 50 telecasts on basic cable for the week with adults 18-34, and 21 of the top 50 telecasts with men 18-34, both more than any other network.


Last Tuesday's episode of the TBS original comedy Cougar Town scored 2.9 million viewers in Live + 3 delivery, its best showing of the season and a +7% rise over the prior week's episode. Cougar Town also performed strongly among key demos, with 1.7 million adults 18-49 and 781,000 adults 18-34.

TBS's competition series King of the Nerds garnered 1.5 million viewers in Live + 3 delivery for last Thursday's episode, with 1.0 million adults 18-49 and 499,000 adults 18-34.

Telecasts of The Big Bang Theory and Cougar Town gave TBS 17 of basic cable's Top 20 sitcom telecasts for the week with total viewers, along with 18 of the Top 20 with adults 18-49 and 16 of the Top 20 with adults 18-34.

TBS's late-night series CONAN scored growth for the second consecutive week. The show averaged 827,000 total viewers in Live + Same Day (+4% over the prior week) and 531,000 adults 18-49 (+6%). CONAN also drew 281,000 adults 18-34.

Cartoon Network

Across the first week of February 2013, Cartoon Network ranked as basic cable's #1 network for Early Prime (7-9 p.m.) delivery of boys 6-11 & 9-14, and #1 in Total Day delivery of boys 9-14.

Cartoon Network was Television's #1 destination for boys 6-11/9-14 on Monday Night (7-9 p.m.), #1 among boys 2-11/6-11 on Tuesday night, #1 among boys 2-11/6-11 on Wednesday Night, #1 among boys 6-11 on Thursday Night and #1 destination for all key boy demos on Saturday Night.

Monday Night's premiere of Regular Show ranked as the #1 telecast of the week with boys 6-11/9-14 and the #1 telecast of the day with kids 6-11/9-14 and boys 6-11/9-14. Monday Night's special presentation, Hall of Game, was #1 in its time period among boys 9-14. The telecast was followed by a premiere of Incredible Crew which was #1 in its time period among all key boy demos.

Tuesday Night's premiere of The Amazing World of Gumball (7 p.m.) was #1 among boys 2-11/6-11, and premieres of The Looney Tunes Show (7:30 p.m.) and Level Up (8 p.m.) both ranked as the #1 destination for all key boy demos.

Thursday night premiere episodes of original series Annoying Orange (7:30 p.m.) was #1 among boys 6-11, and the new live-action sketch comedy show Incredible Crew (8 p.m.) ranked #1 among boys 2-11/6-11.

The premiere of Ben 10 Omniverse on Saturday Morning (9 a.m.) showed double-digit delivery gains among kids and boys 6-11/9-14, and was also the #1 telecast of the day among boys 9-14.


truTV once again ranked as one of cable's Top 10 entertainment networks for the week in primetime delivery of its targeted men 18-49 demographic. The network also reduced its primetime median age to 40, two years younger than the same week in 2012.

Last week's episode of Lizard Lick Towing (Monday 10 p.m.) garnered 2 million total viewers, more than 1 million adults 18-49 and 611,000 men 18-49 to rank as one of ad-supported cable's Top 5 programs in its timeslot.

Full Throttle Saloon (Wednesday at 9 p.m.) ranked as ad-supported cable's #1 non-fiction program in its time period with adults 18-49 (940,000) and men 18-49 (550,000), as well as among adults 18-34 (455,000). It drew a total audience of 1.5 million viewers.

truTV's new series Guinness World Records(R) Gone Wild (Thursday 8 p.m.) garnered more than 1.1 million viewers and ranked as one of ad-supported cable's Top 5 programs in the timeslot with adults 18-49 (576,000). It also ranked as one of cable's Top 5 entertainment programs with men 18-49 (302,000).

The hit series Impractical Jokers, which has seen extensive growth in its second season, scored a strong 1.7 million viewers Thursday night at 10 p.m. The show ranked among ad-supported cable's Top 5 programs in the timeslot with key demos, drawing 1.1 million adults 18-49 and 602,000 men 18-49.


NBA TV's 15 NBA Fan Night presented by Sprint telecasts this season are averaging 487,000 total viewers, up 7% compared to last season (455,000 total viewers for 22 telecasts).

  [february 2013]  


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