or


[02/26/13 - 01:04 PM]
February Delivers Big Gains for The Hub, Which Has Its Best Month with Kids 2-11 Since August
The Hub spins the numbers for the month to date.

[via press release from The Hub]

FEBRUARY DELIVERS BIG GAINS FOR THE HUB, WHICH HAS ITS BEST MONTH WITH KIDS 2-11 SINCE AUGUST

Families Continue to Choose The Hub above ALL Children's Cable Networks: Co-Viewing of Kids 2-11 Watching with Adults 18-49 Is Higher than All Other Nets

The Hub has 14 Consecutive Months of Year-to-Year Growth

The Season Three Premiere of "Strawberry Shortcake's Berry Bitty Adventures" Grew Versus Season Two Premiere and Earned Massive Year-to-Year Growth in the Time Period

LOS ANGELES - The Hub TV Network, the fastest growing children's cable network, delivers big gains for the month of February, especially with Kids 2-11, where it had its best month since August 2012.

In February, The Hub is the primary network for children and their families ranking ahead of all other children's networks in co-viewing. More Kids 2-11 are watching The Hub with an Adult 18-49 than any other kids cable network, including Disney Channel, Nickelodeon, Cartoon Network, Disney XD, Nick Jr., Sprout, Nicktoons, TeenNick, Nick at Nite, and Adult Swim.

Additionally, February marks 14 consecutive months of year-to-year growth for The Hub among Kids 2-11, Kids 6-11, Adults 18-49, Women 18-49, Persons 2+, and Households.

For the week of February 18, the season three premiere of "Strawberry Shortcake's Berry Bitty Adventures" grew versus the season two premiere in all key demos. It also significantly outpaced year-ago performances in the time period. Back-to-back airings of new episodes at 8 a.m. and 8:30 a.m. ET, respectively, also delivered significant year-to-year time period gains.

Below are highlights for the month of February followed by highlights for the week of 2/18/13-2/24/13.

February Daypart Highlights:

The Hub has demonstrated year-to-year growth for 14 consecutive months among Kids 2-11, Kids 6-11, Adults 18-49, Women 18-49, Persons 2+ and Households.

In Total Day, The Hub earned year-to-year time period delivery gains among Kids 2-11 (+49%), Kids 6-11 (+41%), Adults 18-49 (+45%), Women 18-49 (+67%), Adults 25-54 (+39%), Women 25-54 (+60%), Persons 2+ (+41%), and Households (+30%).

In Prime (Monday-Sunday, 8-11 p.m.), The Hub earned year-to-year time period delivery gains among Kids 2-11 (+20%), Adults 18-49 (+53%), Women 18-49 (+65%), Adults 25-54 (+44%), Women 25-54 (+41%), Persons 2+ (+31%), and Households (+26%).

February Co-Viewing Highlights:

The Hub was the most co-viewed network in Kids 2-11 watching with Adults 18-49. Thirty-eight percent (38%) of The Hub's Kids 2-11 watched in February with an Adult 18-49, ahead of Disney Channel (20%), Nickelodeon (24%), Cartoon Network (22%), Disney XD (18%), Nick Jr. (27%), Sprout (31%), Nicktoons (21%), TeenNick (12%), Nick at Nite (22%), and Adult Swim (20%).

Week of 2/18/13-2/24/13 Highlights (all times ET):

The season three premiere of "Strawberry Shortcake's Berry Bitty Adventures" (Saturday, 8 a.m.) exceeded the season two premiere of the series among Kids 2-11 (+93%), Kids 6-11 (+33%), Adults 18-49 (+88%), Women 18-49 (+100%), Adults 25-54 (+55%), Women 25-54 (+89%), Persons 2+ (+70%) and Households (+61%).

The season three premiere of "Strawberry Shortcake's Berry Bitty Adventures" (Saturday, 8 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+6533%), Kids 6-11 (+7300%), Adults 18-49 (+1064%), Women 18-49 (+8800%), Adults 25-54 (+821%), Women 25-54 (+2867%), Persons 2+ (+1750%), and Households (+1128%).

Two new episodes to kick off season three of "Strawberry Shortcake's Berry Bitty Adventures" (Saturday, 8-9 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+2225%), Kids 6-11 (+3500%), Adults 18-49 (+867%), Women 18-49 (+8400%), Adults 25-54 (+721%), Women 25-54 (+2700%), Persons 2+ (+1088%), and Households (+717%).

(Source: The Nielsen Company, program based dayparts, most current, 1/28/13-2/24/13 vs. 1/30/12-2/26/12 and 2/18/13-2/24/13 vs. 2/20/12-2/26/12, growth by delivery, co-viewing from NPower)

About The Hub TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in nearly 72 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [february 2013]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[07/30/15 - 02:10 PM]
WNBA All-Star Game Delivers Strong Viewership over 2014
ESPN spins the numbers for Saturday, July 25.

[07/30/15 - 12:37 PM]
TV One Posts Strongest July in Network History Reporting 10th Consecutive Month of Year-Over-Year Gains in Primetime
TV One spins the numbers for the month to date.

[07/30/15 - 11:58 AM]
July 2015 Is GSN's Most Watched Month Ever in Primetime; Original Programming Reaches Viewership Milestone
GSN spins the numbers for the month to date.

[07/30/15 - 10:41 AM]
"The Tonight Show" Dominates ABC, CBS Timeslot Competition for Week of July 20-24
NBC spins the late-night numbers for the week of July 20-24.

[07/30/15 - 08:48 AM]
NBC Wins Wednesday Among the Big 4 in Every Key Measure
NBC spins the numbers for Wednesday, July 29.

[07/30/15 - 08:28 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers, Demos
"America's Got Talent" and "Last Comic Standing" pave the way for another Peacock victory.

[07/29/15 - 12:57 PM]
Discovery Channel's "Alaskan Bush People" Earns Season High and Ranks #1 on All of Television on Friday Night in Persons and Men
Discovery further spins the numbers for Friday, July 24.

[07/29/15 - 08:40 AM]
"Talent" and "Hollywood Game Night" Are the #1-2 Shows of the Night on the Big 4 in 18-49
NBC spins the numbers for Tuesday, July 28.

[07/29/15 - 08:33 AM]
Tuesday's Broadcast Ratings: NBC Stays on Top with "America's Got Talent"
Plus: "Zoo" on CBS rises to match its series high among adults 18-49.

[07/29/15 - 08:27 AM]
ABC's "Extreme Weight Loss" Builds 17% in Adults 18-49 and Spikes to Equal Season Highs in Adults 18-34 and Women 18-34
ABC spins the numbers for Tuesday, July 28.

[07/29/15 - 07:43 AM]
HGTV Delivers Its Highest-Rated July Ever
HGTV spins the numbers for the month to date.

[07/28/15 - 12:36 PM]
Debut of NASCAR Drives NBCSN to Most-Watched July in the Network's History
NBCSN spins the numbers for the month to date.

[07/28/15 - 09:57 AM]
"48 Hours: Paradise Lost" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54 and Viewers and Posts Year-to-Year Gains in Both Categories
CBS spins the numbers for Saturday, July 25.

[07/28/15 - 08:46 AM]
"Running Wild" Grows 18% Week to Week to a Season High
NBC spins the numbers for Monday, July 27.

[07/28/15 - 08:42 AM]
ABC Dominates Monday, Winning All 6 Half-Hours in Total Viewers and Adults 18-49 and Posts Strongest Summer Performance on the Night in 2 Years
ABC spins the numbers for Monday, July 27.