or


[02/28/13 - 01:41 PM]
USA's "Psych" Premieres Seventh Season with Double-Digit Increases, Garnering Nearly 3 Million Viewers
USA spins the numbers for Wednesday, February 27.

[via press release from USA]

USA'S "PSYCH" PREMIERES SEVENTH SEASON WITH DOUBLE-DIGIT INCREASES, GARNERING NEARLY 3 MILLION VIEWERS, AND SOCIAL ACTIVITY UP +96%

Network's Longest Running Series On-Air Delivers Over +40% Growth in P18-34

PSYCH's Powerful Social Activations Drive Social Engagement Among Passionate and Young Fanbase

PSYCH was the #1 Scripted Show Socially Last Night

USA's PSYCH, the network's longest running series on-air, bowed its seventh season premiere with double-digit increases over its February 2012 premiere in all demos, most notably among P18-34, with nearly three quarters of a million viewers in this key demo. The quirky series about a faux psychic and his best friend who work for the Santa Barbara Police Department also delivered more P18-34 and more total viewers than any telecast of PSYCH in 2012.

To propel social engagement, pre-premiere, USA created the Premiere Night Prize-a-Thon on Twitter with 100 PSYCH prizes in the hour leading into the premiere where fans answered trivia questions and sent in photos, and by using #PsychIsBack which trended during the episode worldwide and nationally past the show's close. Throughout the night, USA created and live-tweeted gifs as part as it real-time response strategy. Compared to the premiere date last winter, social media activity for PSYCH was up +96%, and yesterday was the best day ever for social media mentions for a USA Network series premiere. PSYCH was also the #1 scripted cable show socially last night.

Excitement for the premiere was fueled by PSYCH's "social" slumber party last Friday, where nearly a million of the show's fans, affectionately called PSYCH-Os, stayed up all night to watch the show and tweet about it with the cast in a groundbreaking second screen experience. With 172K social media mentions, the party delivered the best day ever for USA in social media activity. As a result, last Friday's marathon experienced ratings that surpassed the prior four-week time period average by double-digits in all demos. Last night's premiere delivered:

P18-49: 1.3 million (1258, +22% vs. the February 2012 premiere and +10% vs. the Winter 2012 average)

P25-54: 1.2 million (1164, +17% / +1%)

P18-34: 723,000 (+41% / +38%)

Total Viewers: 2.9 million (2940, +20% / +12%)





  [february 2013]  
S
M
T
W
T
F
S
     


· PSYCH (USA)











most recent ratings | view all posts
[09/23/14 - 04:07 PM]
"Lauren Lake's Paternity Court" Soars During Its Premiere
Orion TV Productions spins the numbers for Monday, September 22.

[09/23/14 - 12:51 PM]
"Naked and Afraid" Season Finale #1 Unscripted Program in All of Cable Sunday
Discovery spins the numbers for Sunday, September 21.

[09/23/14 - 12:06 PM]
"Iyanla: Fix My Life" Delivers 1.15 Million Viewers Saturday Night on OWN
OWN spins the numbers for Saturday, September 20.

[09/23/14 - 11:17 AM]
TBS Marks Its Fourth Consecutive Week as Basic Cable's Top Entertainment Network with Adults 18-49 in Primetime
Turner spins the numbers for the week of September 15-21.

[09/23/14 - 11:11 AM]
Nickelodeon Wins Week, Locks Top Shows Across All Kid Demos
Nickelodeon spins the numbers for the week of September 15-21.

[09/23/14 - 10:20 AM]
"Scorpion" Is Monday's Top New Program, with 14 Million Viewers and 3.3 Rating in Adults 18-49
CBS spins the numbers for Monday, September 22.

[09/23/14 - 09:18 AM]
"Who Wants to Be a Millionaire" with Terry Crews Equals the Show's Top Household Rating Since May
Disney-ABC Domestic Television spins the numbers for the week of September 8-12.

[09/23/14 - 09:03 AM]
"60 Minutes" Delivers Its Largest Premiere Audience in 17 Years
CBS further spins the numbers for Sunday, September 21.

[09/23/14 - 08:59 AM]
"The Blacklist" Is the #1 Drama of the Night in 18-49, Capturing the Show's Top Results Since Its Series Debut One Year Ago
NBC spins the numbers for Monday, September 22.

[09/23/14 - 08:39 AM]
"Live with Kelly and Michael" Is the Week's No. 2 Syndicated Talker in Households
Disney-ABC Domestic Television spins the numbers for the week of September 8-12.

[09/23/14 - 08:31 AM]
ABC's "Forever" Outdraws CBS' "Under the Dome" Season Finale in Total Viewers
ABC spins the numbers for Monday, September 22.

[09/23/14 - 08:30 AM]
Monday's Broadcast Ratings: "Big Bang Theory" Triumphs Over "Voice," "Gotham" Premieres
The sitcom veteran leads the night in both total viewers and adults 18-49.

[09/22/14 - 09:52 AM]
"Madam Secretary" Draws 14.3 Million Viewers
CBS spins the numbers for Sunday, September 21.

[09/22/14 - 08:43 AM]
Sunday's Broadcast Ratings: NFL Puts CBS, NBC on Top in Viewers, Demos
The Eye's "Madam Secretary" opens to 14 million viewers and a 1.9 rating among adults 18-49.

[09/22/14 - 08:27 AM]
NBC Is Currently #1 for the Night in Every Key Demographic - Adults, Men and Women 18-34, 18-49 and 25-54
NBC spins the numbers for Sunday, September 21.