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[03/02/13 - 09:04 AM]
Friday's Broadcast Ratings: "Malibu Country," "Last Man Standing" Surge as ABC Tops the Night
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, march 1, 2013)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night:

ABC (6.171 million viewers, #1; adults 18-49: 1.6, #1) was the network to beat on Friday thanks to new episodes of "Last Man Standing" (7.069 million viewers, #1; adults 18-49: 1.6, #2), "Malibu Country" (6.138 million viewers, #4; adults 18-49: 1.4, #4), "Shark Tank" (6.572 million viewers, #3; adults 18-49: 1.9, #1) and "20/20" (5.338 million viewers, #8; adults 18-49: 1.5, #3).

NBC (5.345 million viewers, #3; adults 18-49: 1.2, #2) then took home the silver with a two-hour "Dateline NBC" (5.894 million viewers, #5; adults 18-49: 1.3, #T5) and a new "Rock Center With Brian Williams" (4.247 million viewers, #9; adults 18-49: 1.0, #T8).

Next up was FOX (3.099 million viewers, #4; adults 18-49: 1.0, #3) with originals from "Kitchen Nightmares" (3.287 million viewers, #10; adults 18-49: 1.3, #T5) and "Touch" (2.913 million viewers, #11; adults 18-49: 0.8, #T10).

Meanwhile, CBS (6.122 million viewers, #2; adults 18-49: 0.9, #4) fell behind with its all-repeat lineup of "Undercover Boss" (5.588 million viewers, #7; adults 18-49: 1.1, #7), "Blue Bloods" (5.786 million viewers, #6; adults 18-49: 0.8, #T10) and a second "Blue Bloods" (6.994 million viewers, #2; adults 18-49: 1.0, #T8).

And finally, a new "Nikita" (1.062 million viewers, #12; adults 18-49: 0.3, #12) and a repeat of "The Vampire Diaries" (0.560 million viewers, #13; adults 18-49: 0.2, #13) on The CW (0.811 million viewers, #5; adults 18-49: 0.2, #5) closed out the night. In the netlet's target demo (women 18-34), "Nikita" delivered a 0.3 rating at 8:00/7:00c and "Diaries" a 0.3 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+27.27% - Malibu Country
+23.08% - Last Man Standing
+18.18% - Kitchen Nightmares
+14.29% - Touch
+7.14% - 20/20
+5.56% - Shark Tank
0.00% - Rock Center With Brian Williams
0.00% - Nikita
-7.14% - Dateline NBC

Year-to-year changes (adults 18-49):
+18.18% - Kitchen Nightmares (vs. Kitchen Nightmares (Repeat))
+11.76% - Shark Tank (vs. Primetime: What Would You Do?)
0.00% - Nikita (vs. Nikita (Repeat))
-5.88% - Last Man Standing (vs. Shark Tank)
-6.25% - 20/20
-17.65% - Malibu Country (vs. Shark Tank)
-18.75% - Dateline NBC (vs. Who Do You Think You Are?/Grimm)
-23.08% - Rock Center With Brian Williams (vs. Dateline NBC)
-27.27% - Touch (vs. Kitchen Nightmares (Repeat))

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.0/7; CBS's "Late Show with David Letterman," 2.0/5 with an encore; and ABC's "Jimmy Kimmel Live," 2.2/5.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.8/4.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.6/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.6/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.3/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.1/4 with an encore in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/2/12):

ABC (5.87 million viewers, #2; adults 18-49: 1.7, #T1) and CBS (10.21 million viewers, #1; adults 18-49: 1.7, #T1) split the adults 18-49 crown on Friday as the latter offered up its mix of "Shark Tank" (6.10 million viewers, #5; adults 18-49: 1.7, #T2), "Primetime: What Would You Do?" (5.86 million viewers, #6; adults 18-49: 1.7, #T2) and "20/20" (5.66 million viewers, #7; adults 18-49: 1.6, #6).

The Eye was also the most-watched network with a new "Undercover Boss" (9.55 million viewers, #3; adults 18-49: 2.0, #1), the season finale of "A Gifted Man" (9.70 million viewers, #2; adults 18-49: 1.4, #8) and a new "Blue Bloods" (11.40 million viewers, #1; adults 18-49: 1.7, #T2).

Next up was NBC (5.80 million viewers, #3; adults 18-49: 1.5, #3) with fresh installments of "Who Do You Think You Are?" (7.60 million viewers, #4; adults 18-49: 1.5, #7) - its highest 18-49 rating since March 26, 2010 and a series high in total viewers, "Grimm" (5.58 million viewers, #8; adults 18-49: 1.7, #T2) and "Dateline NBC" (4.23 million viewers, #9; adults 18-49: 1.3, #9).

Meanwhile, FOX (2.77 million viewers, #4; adults 18-49: 1.1, #4) offered up a two-hour block of "Kitchen Nightmares" (2.77 million viewers, #10; adults 18-49: 1.1, #10) repeats.

And finally, encores of "Nikita" (0.92 million viewers, #12; adults 18-49: 0.3, #T11) and "Supernatural" (1.00 million viewers, #11; adults 18-49: 0.3, #T11) on The CW (0.96 million viewers, #5; adults 18-49: 0.3, #5) closed out the night.

Week-to-week changes (adults 18-49):
+50.00% - Who Do You Think You Are?
+33.33% - 20/20
+21.43% - Primetime: What Would You Do?
+13.33% - Grimm
+7.69% - A Gifted Man
+5.26% - Undercover Boss
0.00% - Blue Bloods
0.00% - Dateline NBC
-5.56% - Shark Tank

Year-to-year changes (adults 18-49):
+88.89% - Shark Tank (vs. Supernanny)
+54.55% - Primetime: What Would You Do?
+33.33% - 20/20
+33.33% - Undercover Boss (vs. The Defenders)
+25.00% - Who Do You Think You Are?
+21.43% - Blue Bloods (vs. Blue Bloods (Repeat))
0.00% - A Gifted Man (vs. CSI: NY (Repeat))
-5.56% - Grimm (vs. Dateline NBC)
-27.78% - Dateline NBC

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.0/7; CBS's "Late Show with David Letterman," 2.5/6; and ABC's combo of "Nightline," 3.6/8; and "Jimmy Kimmel Live," 1.6/4.

In the 25 markets with Local People Meters, adult 18-49 results were: �The Tonight Show with Jay Leno,� 0.8/4; "Late Show," 0.6/3; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.6/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.7/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.4/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.1/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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