or


[03/04/13 - 08:45 AM]
Debut of "All-Star Celebrity Apprentice" Out-Rates "Red Widow" Premiere in Adults 18-49 and Other Key Demographics
NBC spins the numbers for Sunday, March 3.

[via press release from NBC]

Sunday Results:

* From 9-11 p.m. ET, the debut of "All-Star Celebrity Apprentice" (1.6/4 in 18-49, 5.1 million viewers overall) out-rated ABC's two-hour premiere of "Red Widow" in adults 18-49 (with a 1.6 rating vs. a 1.4) and other key demographics. In the time period, "All-Star Celebrity Apprentice" tied for #2 among ABC, CBS, NBC and Fox in adults 18-49 and ranked #1 among those networks in adults 25-54 (with a 2.3 rating). "All-Star Celebrity Apprentice" built on NBC's results in the prior hour from 8-9 p.m. ET by 23 percent in 18-49 rating (1.6 vs. 1.3).

* For its second hour from 10-11 p.m. ET, "All-Star Celebrity Apprentice" ranked #1 among ABC, CBS and NBC in adults 18-49 as well as men and women 18-49 and adults, men and women 25-54, versus CBS's "The Mentalist" and the concluding hour of ABC's "Red Widow" premiere. "All-Star Celebrity Apprentice" led the 10 p.m. hour by a 13 percent margin in adults 18-49 (with a 1.7 rating vs. a 1.5 for "Mentalist").

* In the 10:30 lead-in to local news, "All-Star Celebrity Apprentice" generated a 14 percent margin of victory in the key news demographic of adults 25-54 (with a 2.4 rating vs. a 2.1 for CBS's second-place "Mentalist").

* From 8-9 p.m. ET, "Dateline NBC" (1.3/3 in 18-49, 6.1 million viewers overall) reported its highest 18-49 rating for a Sunday edition since January 6 and hit a Sunday season high in total viewers. From its first half-hour to its second, "Dateline NBC" grew in nearly every key ratings category, including gains of 17 percent in adults 18-49 (to a 1.4 rating from a 1.2), 18 percent in adults 25-54 (2.0 vs. 1.7) and 11 percent in total viewers (6.4 million vs. 5.8 million).

* At 7 p.m. ET, an encore "Betty White's Off Their Rockers" averaged a 0.8/2 in 18-49 and 3.6 million viewers overall, and at 7:30, a second rebroadcast of "Off Their Rockers" delivered a 0.8/2 in 18-49 and 3.3 million viewers.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [march 2013]  
S
M
T
W
T
F
S
     


· APPRENTICE, THE (NBC)
· BETTY WHITE'S OFF THEIR ROCKERS (LIFETIME)
· DATELINE NBC (NBC)
· MENTALIST, THE (CBS)
· RED WIDOW (ABC)











most recent ratings | view all posts
[03/26/15 - 11:06 AM]
"Nightline" Is #1 for the Week in Total Viewers and Adults 25-54 for Second Straight Week
ABC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 11:01 AM]
"The Tonight Show" Outdelivers ABC, CBS Competition in All Key Ratings Measures for Week of March 16-20
NBC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 08:55 AM]
"Chicago P.D." Wins the 10 P.M. ET Hour Among the ABC-CBS-NBC Dramas
NBC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:31 AM]
"Modern Family" Dominates at 9pm and Ranks as Wednesday's No. 1 TV Show
ABC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:29 AM]
Wednesday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
FOX, absent "Empire," falls to a second place tie with ABC among adults 18-49.

[03/25/15 - 03:32 PM]
OWN Delivers Most-Watched Night in Network History
OWN spins the numbers for Tuesday, March 24.

[03/25/15 - 02:12 PM]
ABC Family's "Pretty Little Liars" Spring Finale Soars to Over 1 Year Highs in Target Demos and Is Cable TV's #1 Most-Tweeted Telecast Year to Date
ABC Family spins the numbers for Tuesday, March 24.

[03/25/15 - 08:58 AM]
2015 NCAA Division I Wrestling Championships Finals Sees Significant Growth in Viewership and Digital Consumption
ESPN spins the numbers for Saturday, March 21.

[03/25/15 - 08:50 AM]
"The Voice" Is the #1 Show of the Night on the Big 4 in Adults 18-49 and Virtually All Other Key Demos
NBC spins the numbers for Tuesday, March 24.

[03/25/15 - 08:38 AM]
Tuesday's Broadcast Ratings: CBS Stakes Claim to Demo Crown with Originals
"NCIS: New Orleans" posts big gains from its previous original among adults 18-49.

[03/25/15 - 08:34 AM]
ABC's "Fresh Off the Boat" Nearly Ties NBC's "The Voice"-Driven "Undateable" in Adults 18-49
ABC spins the numbers for Tuesday, March 24.

[03/24/15 - 12:45 PM]
Turner Scores Three of Basic Cable's Top 6 Networks in Primetime Delivery of Adults 18-49, With TBS, Adult Swim and TNT in the Mix
Turner further spins the numbers for the week of March 2-8.

[03/24/15 - 10:24 AM]
ABC's "Jimmy Kimmel Live" Is Monday's No. 1 Late-Night Talker in Households
ABC spins the late-night numbers for Monday, March 23.

[03/24/15 - 10:16 AM]
USA Network Hit Series "Suits" Reaches Season High in Key Demos
USA further spins the numbers for Wednesday, March 4.

[03/24/15 - 09:48 AM]
"Live" Nearly Ties "Dr. Phil" as the Week's No. 1 Syndicated Talker in Households
Disney/ABC Domestic Television spins the numbers for the week of March 9-13.