or


[03/04/13 - 08:45 AM]
Debut of "All-Star Celebrity Apprentice" Out-Rates "Red Widow" Premiere in Adults 18-49 and Other Key Demographics
NBC spins the numbers for Sunday, March 3.

[via press release from NBC]

Sunday Results:

* From 9-11 p.m. ET, the debut of "All-Star Celebrity Apprentice" (1.6/4 in 18-49, 5.1 million viewers overall) out-rated ABC's two-hour premiere of "Red Widow" in adults 18-49 (with a 1.6 rating vs. a 1.4) and other key demographics. In the time period, "All-Star Celebrity Apprentice" tied for #2 among ABC, CBS, NBC and Fox in adults 18-49 and ranked #1 among those networks in adults 25-54 (with a 2.3 rating). "All-Star Celebrity Apprentice" built on NBC's results in the prior hour from 8-9 p.m. ET by 23 percent in 18-49 rating (1.6 vs. 1.3).

* For its second hour from 10-11 p.m. ET, "All-Star Celebrity Apprentice" ranked #1 among ABC, CBS and NBC in adults 18-49 as well as men and women 18-49 and adults, men and women 25-54, versus CBS's "The Mentalist" and the concluding hour of ABC's "Red Widow" premiere. "All-Star Celebrity Apprentice" led the 10 p.m. hour by a 13 percent margin in adults 18-49 (with a 1.7 rating vs. a 1.5 for "Mentalist").

* In the 10:30 lead-in to local news, "All-Star Celebrity Apprentice" generated a 14 percent margin of victory in the key news demographic of adults 25-54 (with a 2.4 rating vs. a 2.1 for CBS's second-place "Mentalist").

* From 8-9 p.m. ET, "Dateline NBC" (1.3/3 in 18-49, 6.1 million viewers overall) reported its highest 18-49 rating for a Sunday edition since January 6 and hit a Sunday season high in total viewers. From its first half-hour to its second, "Dateline NBC" grew in nearly every key ratings category, including gains of 17 percent in adults 18-49 (to a 1.4 rating from a 1.2), 18 percent in adults 25-54 (2.0 vs. 1.7) and 11 percent in total viewers (6.4 million vs. 5.8 million).

* At 7 p.m. ET, an encore "Betty White's Off Their Rockers" averaged a 0.8/2 in 18-49 and 3.6 million viewers overall, and at 7:30, a second rebroadcast of "Off Their Rockers" delivered a 0.8/2 in 18-49 and 3.3 million viewers.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [march 2013]  
S
M
T
W
T
F
S
     


· APPRENTICE, THE (NBC)
· BETTY WHITE'S OFF THEIR ROCKERS (LIFETIME)
· DATELINE NBC (NBC)
· MENTALIST, THE (CBS)
· RED WIDOW (ABC)









most recent ratings | view all posts
[04/26/15 - 08:46 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
CBS then is the most-watched broadcast network last night.

[04/26/15 - 08:40 AM]
Encore Telecast of "Saturday Night Live," With Host Chris Hemsworth, Is Its Top Rebroadcast Since February 21
NBC spins the numbers for Saturday, April 25.

[04/25/15 - 08:42 AM]
"Grimm" Is Steady Week to Week in Adults 18-49, Grows in Men and Women 18-49, Adults, Men and Women 25-54 and Total Viewers
NBC spins the numbers for Friday, April 24.

[04/25/15 - 08:40 AM]
"20/20: Bruce Jenner - The Interview" Draws 16.9 Million on Friday - Biggest "20/20" in 15 Years
ABC spins the numbers for Friday, April 24.

[04/25/15 - 08:33 AM]
Friday's Broadcast Ratings: "Bruce Jenner - The Interview" Posts Big Numbers for ABC
Nearly 17 million viewers on average tune into the two-hour special.

[04/24/15 - 12:32 PM]
Discovery Channel Grabs #1 in Both Persons 25-54 and Persons 18-49 on Cable for the Week
Discovery spins the numbers for the week of April 13-19.

[04/24/15 - 11:17 AM]
"Garbage Time with Katie Nolan" Attracts Largest Audience Ever with Total Viewership Over 1.6 Million
FOX Sports further spins the numbers for Sunday, April 19.

[04/24/15 - 10:31 AM]
Live + 3 Day Ratings: ABC's "Once Upon a Time" Emerges at Sunday's Top Broadcast Series
ABC further spins the numbers for Sunday, April 19.

[04/24/15 - 08:48 AM]
"The Blacklist" Builds on Last Night's 18-49 Lead-In by 180% with Its First Original Telecast Since April 2
NBC spins the numbers for Thursday, April 23.

[04/24/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC, CBS Share in Top Demo Honors
The Alphabet gets a big boost from "Grey's Anatomy," which is up by a third from a week ago among adults 18-49.

[04/24/15 - 08:26 AM]
ABC Is No. 1 on the Opening Night of the May Sweep for the First Time in 6 Years
ABC spins the numbers for Thursday, April 23.

[04/23/15 - 11:01 AM]
Encores of "The Tonight Show" Outperform ABC, CBS Timeslot Competition in 18-49 and Other Key Demos for Week of April 13-17
NBC spins the late-night numbers for the week of April 13-17.

[04/23/15 - 09:49 AM]
ABC Grows by Double Digits to Its Best Performance in Late-Night in 5 Weeks
ABC spins the late-night numbers for the week of April 13-17.

[04/23/15 - 08:45 AM]
"The Mysteries of Laura" Grows 11% in 18-49 vs. Its Prior Original Three Weeks Ago
NBC spins the numbers for Wednesday, April 22.

[04/23/15 - 08:39 AM]
ABC Finishes No. 1 on Wednesday Night Among Adults 18-49
ABC spins the numbers for Wednesday, April 22.