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[03/08/13 - 08:33 AM]
Thursday's Broadcast Ratings: Expanded "American Idol" Pushes FOX Past CBS
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for thursday, march 7, 2013)

Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night:

FOX (10.557 million viewers, #2; adults 18-49: 3.1, #1) slipped into the top spot on Thursday with a special 90-minute "American Idol" (12.892 million viewers, #4; adults 18-49: 3.5, #3) and a new "Glee" (7.053 million viewers, #6; adults 18-49: 2.5, #5).

CBS (12.868 million viewers, #1; adults 18-49: 3.0, #2) then had to settle for second place despite originals from "The Big Bang Theory" (17.432 million viewers, #1; adults 18-49: 5.4, #1), "Two and a Half Men" (13.556 million viewers, #3; adults 18-49: 3.9, #2), "Person of Interest" (14.393 million viewers, #2; adults 18-49: 2.8, #4) and a repeat of "Elementary" (8.717 million viewers, #5; adults 18-49: 1.6, #6).

Next up was ABC (3.932 million viewers, #3; adults 18-49: 1.1, #T3) and its all-repeat lineup of "Shark Tank" (4.397 million viewers, #7; adults 18-49: 1.2, #8), "Grey's Anatomy" (3.702 million viewers, #9; adults 18-49: 1.1, #T9) and "Scandal" (3.698 million viewers, #10; adults 18-49: 1.0, #T11).

Meanwhile, NBC (3.009 million viewers, #4; adults 18-49: 1.1, #T3) offered up a new "Community" (3.362 million viewers, #11; adults 18-49: 1.5, #7), repeats of "Parks & Recreation" (2.344 million viewers, #13; adults 18-49: 1.0, #T11) and "The Office" (2.420 million viewers, #12; adults 18-49: 1.1, #T9) plus an original "1600 Penn" (2.181 million viewers, #14; adults 18-49: 0.9, #14) and a rebroadcast of "Law & Order: Special Victims Unit" (3.872 million viewers, #8; adults 18-49: 1.0, #T11).

And finally, repeats of "The Vampire Diaries" (1.056 million viewers, #15; adults 18-49: 0.4, #15) and "Beauty and the Beast" (0.757 million viewers, #16; adults 18-49: 0.3, #16) on The CW (0.906 million viewers, #5; adults 18-49: 0.3, #5) closed out the night. In the netlet's target demo (women 18-34), "Diaries" delivered a 0.5 rating at 8:00/7:00c and "Beast" a 0.2 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+47.06% - Glee (vs. 2/14/13)
+36.36% - Community
0.00% - The Big Bang Theory (vs. 2/21/13)
0.00% - Two and a Half Men (vs. 2/21/13)
0.00% - 1600 Penn
-3.45% - Person of Interest (vs. 2/21/13)
-7.89% - American Idol

Year-to-year changes (adults 18-49):
+8.70% - Glee (vs. The Finder)
+7.14% - Community (vs. 30 Rock)
+5.88% - The Big Bang Theory
-2.50% - Two and a Half Men (vs. The Big Bang Theory (Repeat))
-17.65% - Person of Interest
-27.08% - American Idol
-47.06% - 1600 Penn (vs. Up All Night)

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.2/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.5/7 with an encore; and ABC's "Jimmy Kimmel Live," 2.3/6.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.6/3 with an encore; "Late Show," 0.6/3 with an encore; and "Jimmy Kimmel Live," 0.8/4.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) trailed CBS's first-run "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) tied "Late Late Show" (0.4/3).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/8/12):

CBS (14.54 million viewers, #1; adults 18-49: 3.6, #T1) and FOX (12.13 million viewers, #2; adults 18-49: 3.6, #T1) split the demo crown on Thursday as the latter offered up a new "American Idol" (16.98 million viewers, #1; adults 18-49: 4.8, #2) and the Friday-bound "The Finder" (7.28 million viewers, #6; adults 18-49: 2.3, #7).

The Eye then offered up a new "The Big Bang Theory" (15.22 million viewers, #3; adults 18-49: 5.1, #1), a repeat of "The Big Bang Theory" (12.87 million viewers, #5; adults 18-49: 4.0, #3) and new episodes of "Person of Interest" (15.78 million viewers, #2; adults 18-49: 3.4, #4) and "The Mentalist" (13.79 million viewers, #4; adults 18-49: 2.8, #5).

NBC (4.05 million viewers, #4; adults 18-49: 1.8, #3) then claimed the bronze with its mix of "30 Rock" (3.49 million viewers, #14; adults 18-49: 1.4, #T11), "Parks & Recreation" (3.77 million viewers, #12; adults 18-49: 1.9, #8) - which is taking a break until April 19, "The Office" (4.97 million viewers, #7; adults 18-49: 2.6, #6), "Up All Night" (3.54 million viewers, #13; adults 18-49: 1.7, #9) and "Awake" (4.25 million viewers, #9; adults 18-49: 1.6, #10).

Next up was ABC (4.17 million viewers, #3; adults 18-49: 1.4, #4) with its repeat lineup of "Winter Wipeout" (4.56 million viewers, #8; adults 18-49: 1.3, #T13), "Grey's Anatomy" (4.09 million viewers, #10; adults 18-49: 1.4, #T11) and "GCB" (3.84 million viewers, #11; adults 18-49: 1.3, #T13).

And finally, encores of "The Vampire Diaries" (1.17 million viewers, #15; adults 18-49: 0.4, #15) and "Supernatural" (0.89 million viewers, #16; adults 18-49: 0.3, #16) on The CW (1.03 million viewers, #5; adults 18-49: 0.4, #5) closed out the night. In the netlet's target demo (women 18-34), "Diaries" posted a 0.3 rating while "Supernatural" delivered a 0.2 rating.

Week-to-week changes (adults 18-49):
+15.00% - The Finder (vs. 2/23/12)
+12.00% - The Mentalist (vs. 2/23/12)
+11.76% - Parks & Recreation
+9.68% - Person of Interest (vs. 2/23/12)
+6.25% - Up All Night
+4.00% - The Office
0.00% - 30 Rock
-1.92% - The Big Bang Theory (vs. 2/23/12)
-5.88% - American Idol
-15.79% - Awake

Year-to-year changes (adults 18-49):
+137.50% - Parks & Recreation (vs. Perfect Couples (Repeat))
+85.71% - The Office (vs. The Office (Repeat))
+60.00% - Awake (vs. 30 Rock (Repeat)/Outsourced (Repeat))
+54.55% - Up All Night (vs. Parks & Recreation (Repeat))
+40.00% - 30 Rock (vs. Community (Repeat))
+34.21% - The Big Bang Theory
+9.68% - Person of Interest (vs. CSI: Crime Scene Investigation)
-6.67% - The Mentalist
-26.15% - American Idol
-32.35% - The Finder (vs. Bones)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.7/7 with an encore; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.4/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4 with an encore; "Late Show," 0.7/3 with an encore; "Nightline," 0.8/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households with an encore) trailed CBS's original "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49 with an encore) topped "Late Late Show" (0.4/3).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 with an encore in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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