[03/09/13 - 09:03 AM]
ABC Earns Its Top-Rated Friday Since November
ABC spins the numbers for Friday, March 8.

[via press release from ABC]

ABC Earns Its Top-Rated Friday Since November

Growing week to week in Adults 18-49 against season premiere competition, ABC posted its top-rated Friday since November 9, 2012. Leading all-original competition on the night by wide margins, ABC outdelivered CBS by 31%, NBC by 55% and Fox by 70%. Shark Tank was once again Friday's #1 TV series with key adults and 20/20 was Friday's top-rated newsmagazine in Total Viewers, Adults 18-49 (2nd week in a row) and Adults 25-54 (4th week in a row).

From 8-9pm among Adults 18-49, ABC's Last Man Standing and Malibu Country tied CBS' Undercover Boss, while beating Fox's Kitchen Nightmares by 8% and NBC's season premiere of Fashion Star by 75%. Despite the increased competition, the ABC comedies paced within 1-tenth of a rating point in the 8 o'clock hour week to week.

At 9pm, ABC's Shark Tank built on its Adult 18-49 lead-in (+54%) to earn its highest rating since January 11, 2013, equaling its best performance since November. In the hour, the ABC unscripted series beat NBC's return of Grimm by 33%, CBS' Golden Boy by 100% and Fox's Touch by 186%. Season to date Shark Tank is up 17% in Adults 18-49, producing its best season ever.

ABC's 20/20 won the 10 o'clock hour in Adults 18-49, beating CBS' Blue Bloods by 14% and NBC's Rock Center with Brian Williams by 78%. From 10-11pm, 20/20 also outperformed its NBC newsmagazine competition by 46% in Total Viewers and by 69% in Adults 25-54. 20/20 reported on housing nightmares, unusual homes, awful neighbors and real estate's dirty secrets. Growing week to week in Adults 18-49 (+14%) and Adults 25-54 (+10%), the ABC newsmagazine earned its top ratings since December 14, 2012.

  [march 2013]  

· 20/20 (ABC)

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