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[03/09/13 - 08:33 AM]
Friday's Broadcast Ratings: ABC Keeps Demo Crown with "Shark Tank"
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, march 8, 2013)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night:

ABC (6.350 million viewers, #2; adults 18-49: 1.7, #1) took home top demo honors on Friday with its mix of "Last Man Standing" (7.010 million viewers, #4; adults 18-49: 1.5, #T3), "Malibu Country" (5.956 million viewers, #6; adults 18-49: 1.3, #T7), "Shark Tank" (6.882 million viewers, #5; adults 18-49: 2.0, #1) and "20/20" (5.686 million viewers, #7; adults 18-49: 1.6, #2).

CBS (8.417 million viewers, #1; adults 18-49: 1.3, #2) then claimed the silver with a new "Undercover Boss" (7.290 million viewers, #3; adults 18-49: 1.4, #T5), a special "Golden Boy" (7.452 million viewers, #2; adults 18-49: 1.0, #9) and a new "Blue Bloods" (10.509 million viewers, #1; adults 18-49: 1.4, #T5).

Next up was NBC (3.976 million viewers, #3; adults 18-49: 1.1, #3) with the return of "Fashion Star" (3.034 million viewers, #11; adults 18-49: 0.8, #11) and "Grimm" (4.965 million viewers, #8; adults 18-49: 1.5, #T3) followed by a new "Rock Center With Brian Williams" (3.930 million viewers, #9; adults 18-49: 0.9, #10).

Meanwhile, FOX (2.992 million viewers, #4; adults 18-49: 1.0, #4) offered up originals from "Kitchen Nightmares" (3.380 million viewers, #10; adults 18-49: 1.3, #T7) and "Touch" (2.605 million viewers, #12; adults 18-49: 0.7, #12).

And finally, a new "Nikita" (1.392 million viewers, #13; adults 18-49: 0.4, #13) and the relocated "Cult" (0.723 million viewers, #14; adults 18-49: 0.2, #14) on The CW (1.057 million viewers, #5; adults 18-49: 0.3, #5) closed out the night. In the netlet's target demo (women 18-34), "Nikita" delivered a 0.4 rating at 8:00/7:00c and "Cult" a 0.1 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+33.33% - Nikita
+6.67% - 20/20
+5.26% - Shark Tank
0.00% - Blue Bloods (vs. 2/22/13)
0.00% - Kitchen Nightmares
-6.25% - Last Man Standing
-6.25% - Grimm (vs. 11/16/12)
-6.67% - Undercover Boss (vs. 2/22/13)
-7.14% - Malibu Country
-10.00% - Rock Center With Brian Williams
-12.50% - Touch
-33.33% - Cult (vs. 2/26/13)
-37.50% - Golden Boy (vs. 3/5/13)

Year-to-year changes (adults 18-49):
+66.67% - Shark Tank (vs. Primetime: What Would You Do?)
+33.33% - Nikita (vs. Nikita (Repeat))
+23.08% - 20/20
+18.18% - Kitchen Nightmares (vs. Kitchen Nightmares (Repeat))
0.00% - Last Man Standing (vs. Shark Tank)
0.00% - Grimm
-13.33% - Malibu Country (vs. Shark Tank)
-20.00% - Fashion Star (vs. Who Do You Think You Are?)
-22.22% - Blue Bloods
-35.71% - Rock Center With Brian Williams (vs. Dateline NBC)
-36.36% - Undercover Boss
-36.36% - Touch (vs. Kitchen Nightmares (Repeat))
-50.00% - Cult (vs. Supernatural (Repeat))
-50.00% - Golden Boy (vs. The Mentalist)

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.2/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.4/6 with an encore; and ABC's "Jimmy Kimmel Live," 2.3/6.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.6/3 with an encore; "Late Show," 0.6/3 with an encore; and "Jimmy Kimmel Live," 0.8/4.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.4/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.2/4 in metered-market households with an encore) tied CBS's first-run "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.4/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/9/12):

CBS (11.04 million viewers, #1; adults 18-49: 2.0, #1) was the network to beat on Friday with a new "Undercover Boss" (10.02 million viewers, #3; adults 18-49: 2.2, #1), a special "The Mentalist" (11.83 million viewers, #1; adults 18-49: 2.0, #2) and a new "Blue Bloods" (11.26 million viewers, #2; adults 18-49: 1.8, #3).

ABC (4.72 million viewers, #3; adults 18-49: 1.4, #2) then snagged the silver with its mix of "Shark Tank" (5.38 million viewers, #4; adults 18-49: 1.5, #T4), "Primetime: What Would You Do?" (4.21 million viewers, #9; adults 18-49: 1.2, #8) and "20/20" (4.55 million viewers, #8; adults 18-49: 1.3, #7).

Next up was NBC (5.08 million viewers, #2; adults 18-49: 1.3, #3) with originals of "Who Do You Think You Are?" (5.05 million viewers, #6; adults 18-49: 1.0, #10), "Grimm" (5.15 million viewers, #5; adults 18-49: 1.5, #T4) and "Dateline NBC" (5.03 million viewers, #7; adults 18-49: 1.4, #6).

Meanwhile, FOX (2.83 million viewers, #4; adults 18-49: 1.1, #4) offered up a two-hour block of "Kitchen Nightmares" (2.83 million viewers, #10; adults 18-49: 1.1, #9).

And finally, repeats of "Nikita" (1.15 million viewers, #12; adults 18-49: 0.3, #12) and "Supernatural" (1.16 million viewers, #11; adults 18-49: 0.4, #11) on The CW (1.15 million viewers, #5; adults 18-49: 0.4, #5) closed out the evening.

Week-to-week changes (adults 18-49):
+10.00% - Undercover Boss
+7.69% - Dateline NBC
+5.88% - Blue Bloods
-11.76% - Shark Tank
-11.76% - Grimm
-18.75% - 20/20
-29.41% - Primetime: What Would You Do?
-33.33% - Who Do You Think You Are?

Year-to-year changes (adults 18-49):
+46.67% - Undercover Boss (vs. The Defenders)
+36.36% - Shark Tank (vs. Supernanny)
+11.11% - Who Do You Think You Are? (vs. Who Do You Think You Are? (Repeat))
0.00% - The Mentalist (vs. CSI: NY)
-5.26% - Blue Bloods
-11.76% - Grimm (vs. Dateline NBC)
-14.29% - Primetime: What Would You Do?
-17.65% - Dateline NBC
-18.75% - 20/20

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.6/6 with an encore; and ABC's combo of "Nightline," 3.1/7; and "Jimmy Kimmel Live," 1.5/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4 with an encore; "Late Show," 0.6/2 with an encore; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households with an encore) beat CBS's original "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49 with an encore) topped "Late Late Show" (0.4/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 with an encore in metered-market households and a 0.4/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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