or


[03/12/13 - 02:20 PM]
Winter Finale of ABC Family's Award Winning "Switched at Birth" Is Monday's #1 Scripted Cable Telecast in Target Demos
ABC Family spins the numbers for Monday, March 11.

[via press release from ABC Family]

Ratings Highlights for Monday, March 11, 2013 Final National Ratings

Winter Finale of "Switched at Birth" is Monday's #1 Scripted Cable TV Telecast in Women 18-34, Women 18-49 and Females 12-34, and Cable TV's #1 Scripted Telecast in the Hour in Adults 18-34, Adults 18-49 and Viewers 12-34

~ Soars by Nearly 1 Million Viewers and by Double Digits in Key Demos in DVR Viewing

"Switched at Birth" (8:00 - 9:00 p.m.)

In its winter finale, ABC Family's award-winning original series "Switched at Birth" ranked as Monday's #1 scripted cable TV telecast in Women 18-34 (471,000/1.4 rating), Women 18-49 (753,000/1.2 rating) and Females 12-34 (745,000/1.6 rating), and cable TV's #1 scripted telecast in the hour in Adults 18-34 (612,000/0.9 rating), Adults 18-49 (958,000/0.8 rating) and Viewers 12-34 (923,000/1.0 rating).

Week to week, "Switched at Birth" soared by double digits in Adults 18-34 (+15% - 612,000 vs. 530,000), Women 18-34 (+10% - 471,000 vs. 428,000) and Women 18-49 (+10% - 958,000 vs. 871,000), and hit a 5-week high in Total Viewers (1.75 million).

· Based on available full week viewing numbers, "Switched at Birth" generates huge increases, gaining nearly 1 million more Total Viewers (1.7 million to 2.5 million) and surging by double-digit percentages across all target demos, including by 53% in Adults 18-34 (573,000 to 877,000), by 53% in Adults 18-49 (914,000 to 1.4 million) and by 46% in Viewers 12-34 (893,000 to 1.3 million).

Source: NTI, U.S. ratings. 3/11/11: L+SD; DVR Gains: 1/7/13-2/18/13, L+7; Season TP Rank, 1/7/13-3/11/13, most current.





  [march 2013]  
S
M
T
W
T
F
S
     


· SWITCHED AT BIRTH (ABC FAMILY)











most recent ratings | view all posts
[10/20/14 - 03:29 PM]
"Gold Rush" Season Five Premiere Tops Cable Television on Friday
Discovery spins the numbers for Friday, October 17.

[10/20/14 - 11:06 AM]
Live + 7 Ratings: ABC's "How to Get Away with Murder" Is the Week's #1 Biggest Gainer in TV Playback in Adults 18-49
ABC further spins the numbers for the week of September 29-October 5.

[10/20/14 - 10:55 AM]
CBS Freshman Dramas Post Strong Second-Week Live +7-Day Lifts
CBS further spins the numbers for the week of September 29-October 5.

[10/20/14 - 08:49 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues NBC's Reign
The Peacock's NFL franchise is up more than 16% from last week among adults 18-49.

[10/20/14 - 08:32 AM]
ABC Builds Year Over Year on Sunday for the 4th Straight Week This Season
ABC spins the numbers for Sunday, October 19.

[10/20/14 - 08:23 AM]
"Sunday Night Football" Delivers Its Best Overnight Rating Since the Sunday Season Premiere on September 7
NBC spins the numbers for Sunday, October 19.

[10/19/14 - 09:08 AM]
Saturday's Broadcast Ratings: ABC Dominates the Night with Notre Dame/Florida State Matchup
The network's "Saturday Night Football" franchise delivers more than 12 million viewers on average in primetime.

[10/18/14 - 08:39 AM]
Friday's Broadcast Ratings: "Shark Tank" Powers ABC to Top Demo Spot
Plus: the Alphabet's "Last Man Standing" posts week-to-week gains among adults 18-49.

[10/18/14 - 08:34 AM]
"The Blacklist" Grows by 53% in 18-49 and 4.979 Million Viewers Overall Going from Live + Same Day to Live + 3
NBC further spins the numbers for Monday, October 13.

[10/18/14 - 08:33 AM]
"Dateline NBC" Hits Three-Week Highs in 18-49 and Total Viewers, With Its Top Results Since September 26
NBC spins the numbers for Friday, October 17.

[10/18/14 - 08:30 AM]
For the 4th Straight Week, ABC Is #1 on Friday with "Shark Tank" as the Top-Rated Show in Adults 18-49
ABC spins the numbers for Friday, October 17.

[10/17/14 - 02:57 PM]
With Live + 3 for Sunday and Replays, "The Affair" Has Been Viewed by 1.68 Million Viewers on the Linear Network
Showtime further spins the numbers for Sunday, October 12.

[10/17/14 - 01:31 PM]
Another Big Audience Sees Giants Win Pennant in Dramatic, Walk-Off Fashion on FOX Sports 1
FOX Sports spins the numbers for Thursday, October 16.

[10/17/14 - 08:50 AM]
"The Biggest Loser" Hits a Five-Week High in Total Viewers
NBC spins the numbers for Thursday, October 16.

[10/17/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Tops Demos for Sixth Consecutive Week
"Thursday Night Football" once again powers the Eye to the front among adults 18-49.