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[03/14/13 - 03:01 PM]
"Tonight" Encores Top Both "Late Show" Rebroadcasts and Mostly Original "Kimmels" in Total Viewers for the Late-Night Week of March 4-8
NBC spins the late-night numbers for the week of March 4-8.

[via press release from NBC]

"TONIGHT" ENCORES TOP BOTH "LATE SHOW" REBROADCASTS AND MOSTLY ORIGINAL "KIMMELS" IN TOTAL VIEWERS FOR THE LATE-NIGHT WEEK OF MARCH 4-8

JIMMY FALLON ENCORES OUT-DELIVER 'NIGHTLINE' ORIGINALS IN THEIR HEAD-TO-HEAD HALF-HOUR BY 12 PERCENT IN 18-49 VIEWERS

UNIVERSAL CITY, Calif. - March 14, 2013 - Encore telecasts of NBC's "The Tonight Show with Jay Leno" have finished #1 in total viewers versus CBS's rebroadcasts of "Late Show with David Letterman" and ABC's mostly original "Jimmy Kimmel Live" for the week of March 4-8. In adult 18-49 rating, the "Tonight" encores outscored "Late Show" and tied "Kimmel," while in viewers 18-49, "Tonight" finished within 4 percent of the mostly original "Kimmels."

At 12:35 a.m. ET, encores of "Late Night with Jimmy Fallon" averaged a 0.4 rating in 18-49 and 1.3 million viewers overall and out-delivered ABC's original "Nightline" in their head-to-head half-hour from 12:30-1 a.m. ET in 18-49 viewers by a margin of 12 percent (517,000 adults 18-49 vs. 462,000).

At 11:35 p.m. ET, "Tonight" rebroadcasts averaged 829,000 adults 18-49 versus 805,000 for "Late Show" encores and 866,000 for mostly original "Kimmel" telecasts. Note that Friday's "Kimmel" was a rebroadcast.

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 16 weeks in a row and topped "Kimmel" for seven of their nine head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 20 weeks in a row and "Kimmel" for nine of nine weeks.

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 21 of the last 22 weeks and prevailed in total viewers for 18 of the last 20 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for nine weeks in a row in viewers 18-49 and five of the last six weeks in total viewers.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of March 4-8. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.7 rating, 3 share with encore telecasts
CBS "Late Show," 0.6/3 with encore telecasts
ABC "Kimmel," 0.7/3*
12:35-1:05 a.m. ET
ABC "Nightline," 0.4/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.4/2 with encore telecasts
CBS "Late Late Show," 0.4/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.2/2 with encore telecasts

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 2.8 million viewers with encore telecasts
CBS "Late Show," 2.7 million viewers with encore telecasts
ABC "Kimmel," 2.6 million viewers*
12:35-1:05 a.m. ET
ABC "Nightline," 1.5 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.3 million viewers with encore telecasts
CBS "Late Late Show," 1.4 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.7 million viewers with encore telecasts

* Friday's "Kimmel" was an encore.

SEASON TO DATE

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.7/3
ABC "Kimmel," 0.8/3**
12:35-1:05 a.m. ET
ABC "Nightline," 0.4/2**
12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.4/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.5 million viewers
CBS "Late Show," 3.1 million viewers
ABC "Kimmel," 2.7 million viewers**
12:35-1:05 a.m. ET
ABC "Nightline," 1.6 million viewers**
12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.5 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 25-MARCH 1

NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.8
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.6
TBS, 11 p.m.-midnight, "Conan," 0.4
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0
Adult Swim, 12:30-1:30 a.m. ET, 0.7

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS
Comedy Central, 11-11:30 p.m. "The Daily Show," 1.7 million
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.4 million
TBS, 11 p.m.-midnight, "Conan," 0.8 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million
Adult Swim, 12:30-1:30 a.m. ET, 1.5 million





  [march 2013]  
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