DISCOVERY CHANNEL'S "BERING SEA GOLD" IS THE #1 FRIDAY PRIME TIME PROGRAM IN CABLE FOR MEN
BERING SEA GOLD Grabs 2.14 Million Viewers and YUKON MEN Grabs 2.10 Million Viewers
(Silver Spring, MD) Discovery Channel won the #1 cable network spot among P/M25-54 (no exclusions) on Friday, March 15th and earned the top two cable spots in prime time among Persons and Men 25-54 delivery (excluding sports). BERING SEA GOLD was the #1 series in cable among P/M 25-54 and M18-49 delivery (no exclusions) earning 1.42 HH/1.23 P25-54 and delivering 2.14 million total viewers P2+. The series out-delivered multiple broadcast programs among M25-54 including CBS' "Hawaii Five-O" and "Undercover Boss," NBC's "Rock Center with Brian Williams," FOX's "Touch" and "Kitchen Nightmares" and ABC's "Malibu Country."
YUKON MEN earned 1.41 HH/1.06 P25-54 and delivered 2.10 million total viewers P2+ and was the #2 ad-supported cable program on Friday night behind only BERING SEA GOLD among P/M25-54 delivery (excluding sports). The series out-delivered multiple broadcast programs among M25-54 on Friday night including CBS' "Hawaii Five-O," NBC's "Rock Center with Brian Williams" and FOX's "Touch."
Source: Nielsen. NHI Calendar. 3/15/13. Live+SD AA% and AA (000).