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[03/18/13 - 08:33 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Tight Race in Demos
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for sunday, march 17, 2013)

Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (9.410 million viewers, #1; adults 18-49: 1.7, #1) squeezed out the top spot on Sunday with its mix of "60 Minutes" (10.069 million viewers, #1; adults 18-49: 1.6, #T8), "The Amazing Race 22" (8.767 million viewers, #4; adults 18-49: 2.2, #T2), "The Good Wife" (9.019 million viewers, #3; adults 18-49: 1.5, #11) and "The Mentalist" (9.786 million viewers, #2; adults 18-49: 1.6, #T8).

ABC (6.061 million viewers, #2; adults 18-49: 1.6, #T2) then claimed the silver with a repeat of "America's Funniest Home Videos" (6.188 million viewers, #7; adults 18-49: 1.4, #12) followed by originals from "Once Upon a Time" (7.226 million viewers, #5; adults 18-49: 2.2, #T2), "Revenge" (6.451 million viewers, #6; adults 18-49: 1.8, #T5) and "Red Widow" (4.380 million viewers, #12; adults 18-49: 1.0, #15).

Next up was FOX (3.652 million viewers, #4; adults 18-49: 1.6, #T2) with its combination of a "Bob's Burgers" (1.842 million viewers, #16; adults 18-49: 0.7, #16) repeat plus new episodes of "The Cleveland Show" (2.843 million viewers, #15; adults 18-49: 1.2, #14), "The Simpsons" (4.840 million viewers, #11; adults 18-49: 2.1, #4), another "The Cleveland Show" (3.988 million viewers, #13; adults 18-49: 1.8, #T5), "Family Guy" (4.884 million viewers, #10; adults 18-49: 2.3, #1) and "Bob's Burgers" (3.516 million viewers, #14; adults 18-49: 1.6, #T8).

And finally, two-hour editions of "Dateline NBC" (5.543 million viewers, #8; adults 18-49: 1.3, #13) and "The Celebrity Apprentice" (5.457 million viewers, #9; adults 18-49: 1.8, #T5) on NBC (5.500 million viewers, #3; adults 18-49: 1.5, #4) closed out the evening.

Week-to-week changes (adults 18-49):
+5.88% - The Celebrity Apprentice
0.00% - Once Upon a Time
0.00% - The Cleveland Show - 8:30
0.00% - 60 Minutes
0.00% - The Mentalist
0.00% - The Good Wife
0.00% - Dateline NBC (vs. 3/3/13)
-4.35% - The Amazing Race 22
-4.55% - The Simpsons
-10.00% - Revenge
-11.11% - Bob's Burgers
-11.54% - Family Guy
-16.67% - Red Widow
-20.00% - The Cleveland Show - 7:30 (vs. 3/3/13)

Year-to-year changes (adults 18-49):
+18.18% - Dateline NBC (vs. Dateline NBC/Harry's Law)
0.00% - The Celebrity Apprentice
-11.11% - The Mentalist (vs. CSI: Miami)
-12.50% - The Simpsons
-14.29% - The Cleveland Show - 8:30 (vs. Bob's Burgers)
-15.38% - The Amazing Race 22
-17.86% - Family Guy
-20.00% - The Cleveland Show
-24.14% - Once Upon a Time
-25.00% - The Good Wife
-27.27% - Bob's Burgers (vs. American Dad)
-28.00% - Revenge (vs. Desperate Housewives)
-33.33% - 60 Minutes
-50.00% - Red Widow (vs. GCB)


Here are the highlights of the 18 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/18/12):

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for CBS are approximate. CBS prime programming began at 7:44p.]

CBS (9.72 million viewers, #1; adults 18-49: 2.3, #1) edged out the competition on Sunday thanks to an "NCAA Overrun" (10.63 million viewers, #1; adults 18-49: 2.9, #T1) followed by new episodes of "60 Minutes" (10.32 million viewers, #2; adults 18-49: 2.4, #T6), "The Amazing Race 20" (9.75 million viewers, #3; adults 18-49: 2.6, #4), "The Good Wife" (9.15 million viewers, #4; adults 18-49: 2.0, #T10) and "CSI: Miami" (8.66 million viewers, #6; adults 18-49: 1.8, #T12).

ABC (7.49 million viewers, #2; adults 18-49: 2.2, #2) then was a competitive second place with its mix of "America's Funniest Home Videos" (6.12 million viewers, #11; adults 18-49: 1.3, #15), "Once Upon a Time" (8.57 million viewers, #7; adults 18-49: 2.9, #T1) - ties with its series low, "Desperate Housewives" (8.99 million viewers, #5; adults 18-49: 2.5, #5) and "GCB" (6.28 million viewers, #9; adults 18-49: 2.0, #T10) - a series low.

Next up was FOX (4.28 million viewers, #4; adults 18-49: 2.0, #3) with an encore of "The Simpsons" (2.53 million viewers, #18; adults 18-49: 1.0, #18) followed by new episodes of "The Cleveland Show" (3.27 million viewers, #17; adults 18-49: 1.5, #14), "The Simpsons" (5.24 million viewers, #14; adults 18-49: 2.4, #T6), "Bob's Burgers" (4.39 million viewers, #16; adults 18-49: 2.1, #9), "Family Guy" (5.68 million viewers, #13; adults 18-49: 2.8, #3) and "American Dad" (4.61 million viewers, #15; adults 18-49: 2.2, #8).

And finally, NBC (6.42 million viewers, #3; adults 18-49: 1.4, #4) closed out the evening with its combination of "Dateline NBC" (6.18 million viewers, #10; adults 18-49: 1.1, #T16), "Harry's Law" (7.92 million viewers, #8; adults 18-49: 1.1, #T16) - tied with its series low - and "The Celebrity Apprentice" (5.79 million viewers, #12; adults 18-49: 1.8, #T12) - matching its lowest rating ever with a celebrity cast.

Week-to-week changes (adults 18-49):
+50.00% - 60 Minutes
+22.22% - Dateline NBC
+17.65% - The Good Wife
+10.53% - Bob's Burgers
+4.35% - The Simpsons
+3.57% - Once Upon a Time
0.00% - Family Guy
0.00% - Desperate Housewives
0.00% - American Dad
0.00% - America's Funniest Home Videos
0.00% - Harry's Law
-6.25% - The Cleveland Show
-7.14% - The Amazing Race 20
-10.00% - The Celebrity Apprentice
-13.04% - GCB
-14.29% - CSI: Miami

Year-to-year changes (adults 18-49):
+81.82% - GCB (vs. Detroit 187)
+38.10% - NCAA Overrun
+31.58% - Desperate Housewives (vs. Shark Tank)
+22.22% - Dateline NBC
+20.83% - Once Upon a Time (vs. Secret Millionaire)
+20.00% - The Simpsons (vs. The Simpsons (Repeat))
+15.38% - The Cleveland Show (vs. American Dad (Repeat))
+9.09% - 60 Minutes
-3.70% - The Amazing Race 20
-4.55% - Bob's Burgers
-8.33% - Harry's Law (vs. America's Next Great Restaurant)
-13.33% - America's Funniest Home Videos (vs. America's Funniest Home Videos (Repeat))
-17.65% - Family Guy
-18.52% - American Dad (vs. The Cleveland Show)
-28.00% - CSI: Miami
-31.03% - The Good Wife (vs. Undercover Boss)
-35.71% - The Celebrity Apprentice

Source: Nielsen Media Research





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