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[03/26/13 - 10:31 AM]
CBS Scores a Weekly Win in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for the week of March 18-24.

[via press release from CBS]

CBS SCORES A WEEKLY WIN IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54

Network Has Six of the Top 10 Programs in Viewers; Four of the Top Five Scripted Shows in Adults 18-49

"NCIS" is the #1 Program in Viewers and Top Scripted Program in Adults 18-49

"NCIS: Los Angeles," "Golden Boy," "Criminal Minds," "CSI: Crime Scene Investigation," "The Amazing Race" and "The Good Wife" Post Growth in Viewers and Key Demos From Last First-Run Broadcast

CBS Maintains Season-to-Date Leadership in All Key Ratings Categories

CBS scored a weekly win in viewers, adults 18-49 and adults 25-54 with six of the week's top 10 programs in viewers and four of the top five scripted shows in adults 18-49, according to Nielsen live plus same day ratings for the week ending March 24, Week 26 of the 2012-2013 television season.

CBS had six of the week's top 10 programs, led by #1 NCIS, which also ranked as the top scripted show of the week in adults 18-49. CRIMINAL MINDS, HOW I MET YOUR MOTHER and NCIS LOS ANGELES and 2 BROKE GIRLS also ranked among the top scripted shows in adults 18-49.

NCIS: LOS ANGELES, GOLDEN BOY, CRIMINAL MINDS, CSI: CRIME SCENE INVESTIGATION, THE AMAZING RACE and THE GOOD WIFE all posted growth in viewers and key demographics from their last first-run broadcasts.

For the week in viewers: CBS (8.45m), ABC (7.46m), FOX (5.93m) and NBC (4.15m). Season-to-date in viewers: CBS (12.21m), ABC (7.85m), NBC (7.15m) and FOX (7.14m).

For the week in key demographics, CBS was first in adults 25-54 (2.8/07) and adults 18-49 (2.1/06). Season-to-date, CBS is first in adults 25-54 (3.9/10) and adults 18-49 (3.0/08).

For the week in households: CBS (5.3/09), ABC (4.8/08), FOX (3.6/06) and NBC (2.7/04). Season-to-date in households: CBS (7.5/12), ABC (5.0/08), NBC (4.5/07) and FOX (4.3/07).

CBS Weekly Highlights:

HOW I MET YOUR MOTHER (4.8/07, 7.44m) was first in adults 18-34 (2.4/08), tied for first in adults 18-49 (3.0/09, with ABC) and was second in adults 25-54 (3.6/09). HOW I MET YOUR MOTHER was Monday night's #1 program in adults 18-34.

RULES OF ENGAGEMENT (4.2/06, 6.78m) was up +3% in adults 25-54 (3.2/08 from 3.1/08) and +10% in adults 18-49 (2.3/06 from 2.1/06).

HAWAII FIVE-0 was tied for first in adults 25-54 (3.1/07, with ABC), and was second in households (5.7/09), viewers (8.99m) and adults 18-49 (2.1/06, -0.1 behind CBS). HAWAII FIVE-0 was up +7% in adults 25-54 (from 2.9/07) and +5% in adults 18-49 (from 2.0/05) compared to the last first-run episode on Feb. 18.

-- On Tuesday, CBS was first in households (9.7/15), viewers (15.33m), adults 25-54 (3.9/10) and adults 18-49 (2.6/07). CBS won every half-hour in households, viewers, adults 25-54 and adults 18-49.

NCIS was first in households (12.4/19), viewers (19.79m), adults 25-54 (4.9/13) and adults 18-49 (3.2/10). NCIS beat NBC, ABC, FOX and CW combined by +1.13m viewers (vs.18.66m, +6%). NCIS was the night's #1 program in households, viewers, adults 25-54 and adults 18-49.

NCIS: LOS ANGELES was first in households (10.6/16), viewers (16.84m), adults 25-54 (4.3/10) and adults 18-49 (2.9/08). NCIS: LOS ANGELES beat NBC, ABC, FOX and CW combined by +390,000 viewers (vs. 16.45m, +2%). Compared to the last first-run episode (on March 5, 2013), NCIS: LOS ANGELES was up +6% in households (from 10.0/15), +4% in adults 18-49 (from 2.8/07), even in adults 25-54 and added +600,000 viewers (from 16.24m, +4%).

GOLDEN BOY was first in households (6.1/10), viewers (9.26m), adults 25-54 (2.4/06) and adults 18-49 (1.7/05). Compared to last week, GOLDEN BOY was up +11% in households (from 5.5/09), +4% in adults 25-54 (from 2.3/06), +13% in adults 18-49 (from 1.5/05) and added +730,000 viewers (from 8.53m, +9%).

SURVIVOR: CARAMOAN - FANS vs. FAVORITES was second in households (5.9/10), viewers (9.79m), adults 25-54 (3.7/10) and adults 18-49 (2.6/08).

CRIMINAL MINDS was second in households (7.2/11), viewers (11.58m), adults 25-54 (4.0/09) and adults 18-49 (3.0/08). Compared to the last first-run episode (on Feb. 27, 2013), CRIMINAL MINDS was up +9% in households (from 6.7/10), +14% in adults 25-54 (from 3.5/08), +15% in adults 18-49 (from 2.6/07) and added +1.20m viewers (from 10.38m, +12%). CRIMINAL MINDS posted its best delivery in adults 25-54 since Nov. 28, 2012 and in adults 18-49 since Jan. 23, 2013.

CSI: CRIME SCENE INVESTIGATION was first in households (6.8/12), viewers (10.53m), adults 25-54 (3.2/08) and adults 18-49 (2.3/06). Compared to the last first-run episode (on Feb. 27, 2013), CSI: CRIME SCENE INVESTIGATION was up +6% in households (from 6.4/11), +14% in adults 25-54 (from 2.8/07), +21% in adults 18-49 (from 1.9/05) and added +1.09m viewers (from 9.44m, +12%).

THE AMAZING RACE 22 (8:46-9:46 PM) posted a 5.6/08 with 9.33m viewers, 3.1/07 in adults 25-54 and 2.4/06 in adults 18-49 - finishing first in households, viewers, adults 25-54 and second in adults 18-49 (-0.1 behind ABC) from 9:00-10:00 PM. Compared to last week, THE AMAZING RACE 22 was up +6% in households (from 5.3/08), +4% in adults 18-49 (from 2.3/06) and added +420,000 viewers (from 8.91m, +5%).

THE GOOD WIFE (9:46-10:46 PM) posted a 6.3/10 with 9.59m viewers, 2.4/05 in adults 25-54 and 1.7/04 in adults 18-49 - finishing first in these measures at 10:00 PM. Compared to last week, THE GOOD WIFE was up +5% in households (from 6.0/09), +4% in adults 25-54 (from 2.3/05), +13% in adults 18-49 (from 1.5/04) and added +510,000 viewers (from 9.08m, +6%).

CBS top programs of the week: #1 NCIS (an average of 19.79m viewers), #3 NCIS: LOS ANGELES (16.84m), #6 CRIMINAL MINDS (11.58m), #8 CSI: CRIME SCENE INVESTIGATION (10.53m), #9 60 MINUTES (10.50m), #10 SURVIVOR: CARAMOAN - FANS vs. FAVORITES (9.79m), #12 THE GOOD WIFE (9.59m), #14 THE AMAZING RACE 22 (9.33m), #15 GOLDEN BOY (9.26m), #17 HAWAII FIVE-0 (8.99m), #18 2 BROKE GIRLS (8.56m), #19 CBS NCAA POST GAME SUNDAY (S) (8.51m), #22 MIKE & MOLLY (8.38m), #23 THE MENTALIST (8.00m) and #26 HOW I MET YOUR MOTHER (7.44m).

Prime averages are based on the following hours of rated broadcasts in Week #26

CBS: 22 hours

NBC: 22 hours

ABC: 22 hours

FOX: 15 hours





  [march 2013]  
S
M
T
W
T
F
S
     


· 2 BROKE GIRLS (CBS)
· 48 HOURS (CBS)
· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· GOLDEN BOY (CBS)
· GOOD WIFE, THE (CBS)
· HAWAII FIVE-0 (CBS)
· HOW I MET YOUR MOTHER (CBS)
· MENTALIST, THE (CBS)
· MIKE & MOLLY (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· RULES OF ENGAGEMENT (CBS)
· SURVIVOR (CBS)
· VEGAS (CBS)





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