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[03/27/13 - 08:39 AM]
"Dancing with the Stars: Results Show" Opener Is Up Over Last Season
ABC spins the numbers for Tuesday, March 26.

[via press release from ABC]

"Dancing with the Stars: Results Show" Opener Is Up Over Last Season/"Body of Proof" Wins at 10pm with Season Highs

Opposite all-original competition, ABC earned #2 to CBS on Tuesday, outdrawing NBC with the premiere of The Voice by 3.2 million viewers and Fox by 5.7 million viewers. The Net delivered Tuesday's most-watched unscripted series with the opener of DWTS: The Results Show and Body of Proof topped the 10 o'clock hour over CBS' Golden Boy for the first time. ABC marked its most-watched Tuesday in 4 months - since 11/27/12.

Gaining viewers (+5%) and young adults (+6%) from start to finish in the 8pm hour against big competition from NBC's The Voice Tuesday premiere and CBS' top-rated NCIS, ABC newcomer Splash outdrew Fox's veteran Hell's Kitchen by 2.1 million viewers.

Boosting ABC up to a strong second in the 9 o'clock hour, the 16th season opener of DWTS: The Results Show grew by double digits from its Season 15 premiere in Total Viewers (+11%) and Adults 18-49 (+10%). ABC's dancing results show dominated original comedies in the hour among Adults 18-49 on both Fox (+21% over New Girl/Mindy Project) and NBC (+35% over The Voice-led Go On/New Normal). In addition, it finished #1 in its slot with key Women (W18-49/W25-54) and Teens 12-17, while ranking as Tuesday's most-watched unscripted show, with an 1.1 million viewer advantage over NBC's The Voice. Olympic Gold medalist Dorothy Hamill was the first celebrity to leave the competition in Season 16, removing herself on the advice of her spine surgeon. In Adults 18-49, it was the top non-finale delivery for any The Results Show telecast since May 8, 2012.

Posting new season highs for the 2nd straight week, ABC's Body of Proof ranked #1 in the 10 o'clock hour over CBS' Golden Boy for the first time in Total Viewers, Adults 18-49 and Adults 25-54. Up week to week in viewers (+14%) and young adults (+13%) to season-best numbers, Body of Proof grew its overall audience for the 4th straight week to deliver ABC's most-watched scripted telecast in the hour since April 10, 2012.

Quick Take for Tuesday, March 26, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC Delivers its Most-Watched Tuesday Evening in 4 Months

ABC Newcomer "Splash" Outdraws Fox's Veteran "Hell's Kitchen" by 2.1 Million

ABC's "DWTS: The Results Show" is Up by Double Digits from Last Season's Opener, Finishing as Tuesday's Most-Watched Unscripted Series Over "The Voice" Premiere

Building its Audience for the 4th Week in a Row to Hit New Season Highs, ABC's "Body of Proof" Wins the 10pm Hour in Viewers and Young Adults

Tuesday Night (8:00-11:00 p.m.)

Opposite all-original competition, ABC (9.8 million) earned No. 2 to CBS on Tuesday, outdrawing NBC with the premiere of "The Voice" by 3.2 million viewers (6.6 million) and Fox by 5.7 million viewers (4.1 million). The Net delivered Tuesday's most-watched unscripted series with the opener of "DWTS: The Results Show," and "Body of Proof" topped the 10 o'clock hour over CBS' "Golden Boy" for the first time in viewers and young adults.

· The Net posted its most-watched Tuesday in 4 months - since 11/27/12.

"Splash" (8:00-9:00 p.m.)

Gaining viewers (+5%) and young adults (+6%) from start to finish in the 8:00 p.m. hour against big competition from NBC's "The Voice" Tuesday premiere and CBS' top-rated "NCIS," ABC newcomer "Splash" outdrew Fox's veteran "Hell's Kitchen" by 2.1 million viewers (6.7 million vs. 4.6 million).

"DWTS: The Results Show" (9:00-10:00 p.m.)

Boosting ABC up to a strong second in the 9 o'clock hour, the 16th season opener of "DWTS: The Results Show" grew by double digits from its Season 15 premiere in Total Viewers (+11% - 13.1 million vs. 11.8 million) and Adults 18-49 (+10% - 2.3/6 vs. 2.1/6). ABC's dancing results show dominated original comedies in the hour among Adults 18-49 on both Fox (+21% over "New Girl"/"Mindy Project" = 1.9/5) and NBC (+35% over "The Voice"-led "Go On"/"New Normal" = 1.7/5). In addition, it finished No. 1 in its slot with key Women (W18-49/W25-54) and Teens 12-17, while ranking as Tuesday's most-watched unscripted show, with a 1.1 million viewer advantage over NBC's "The Voice" (12.0 million from 8:00-9:00 p.m.). Olympic Gold medalist Dorothy Hamill was the first celebrity to leave the competition in Season 16, removing herself on the advice of her spine surgeon.

· It was the top non-finale delivery for any "The Results Show" telecast in Adults 18-49 since May 8, 2012.

"Body of Proof" (10:00-11:00 p.m.)

Posting new season highs for the 2nd straight week, ABC's "Body of Proof" ranked No. 1 in the 10 o'clock hour over CBS' "Golden Boy" for the first time in Total Viewers, Adults 18-49 and Adults 25-54.

· Up week to week in viewers (+14% - 9.6 million vs. 8.4 million) and young adults (+13% - 1.7/4 vs. 1.5/4) to season-best numbers, "Body of Proof" grew its overall audience for the 4th straight week to deliver ABC's most-watched scripted telecast in the hour in nearly 1 year - since 4/10/12.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 03/26/13.





  [march 2013]  
S
M
T
W
T
F
S
     


· BODY OF PROOF (ABC)
· DANCING WITH THE STARS (ABC)
· GO ON (NBC)
· GOLDEN BOY (CBS)
· HELL'S KITCHEN (FOX)
· MINDY PROJECT, THE (FOX)
· NCIS (CBS)
· NEW GIRL (FOX)
· SPLASH (ABC)
· VOICE, THE (NBC)









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