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[04/26/13 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Opens May Sweeps on Top in Viewers, Demos
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for thursday, april 25, 2013)

Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (11.876 million viewers, #1; adults 18-49: 2.6, #1) kicked off the May sweeps period on top with its mix of "The Big Bang Theory" (14.381 million viewers, #1; adults 18-49: 4.2, #1), "Two and a Half Men" (11.027 million viewers, #4; adults 18-49: 2.8, #T2), "Person of Interest" (12.990 million viewers, #2; adults 18-49: 2.4, #6) and "Elementary" (9.935 million viewers, #5; adults 18-49: 2.0, #7).

FOX (8.172 million viewers, #2; adults 18-49: 2.2, #T2) then claimed the number two spot with new episodes of "American Idol" (11.104 million viewers, #3; adults 18-49: 2.7, #T4) and "Glee" (5.239 million viewers, #8; adults 18-49: 1.8, #8).

Next up was ABC (6.433 million viewers, #3; adults 18-49: 2.2, #T2) with its combination of "Wife Swap" (3.418 million viewers, #9; adults 18-49: 1.1, #11), "Grey's Anatomy" (8.122 million viewers, #6; adults 18-49: 2.7, #T4) and "Scandal" (7.760 million viewers, #7; adults 18-49: 2.8, #T2).

Meanwhile, NBC (2.452 million viewers, #4; adults 18-49: 1.1, #4) offered up a new "Community" (2.399 million viewers, #13; adults 18-49: 1.0, #T12) followed by a repeat of "The Office" (1.837 million viewers, #15; adults 18-49: 0.9, #T14) and fresh installments of "The Office" (3.133 million viewers, #10; adults 18-49: 1.7, #9), "Parks & Recreation" (2.541 million viewers, #11; adults 18-49: 1.3, #10) and "Hannibal" (2.401 million viewers, #12; adults 18-49: 1.0, #T12).

And finally, new episodes of "The Vampire Diaries" (2.150 million viewers, #14; adults 18-49: 0.9, #T14) and "Beauty and the Beast" (1.291 million viewers, #16; adults 18-49: 0.5, #16) on The CW (1.720 million viewers, #5; adults 18-49: 0.7, #5) closed out the evening. In the netlet's target demo (women 18-34), "Diaries" delivered a 1.4 rating at 8:00/7:00c and "Beast" a 0.4 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+3.70% - Scandal (vs. 4/4/13)
0.00% - Grey's Anatomy (vs. 4/4/13)
0.00% - The Vampire Diaries
-4.76% - Elementary (vs. 4/4/13)
-6.90% - American Idol
-10.53% - The Office (vs. 4/11/13)
-11.11% - Person of Interest (vs. 4/4/13)
-14.29% - The Big Bang Theory (vs. 4/4/13)
-16.67% - Beauty and the Beast
-18.18% - Glee
-23.08% - Community
-23.53% - Parks & Recreation
-26.32% - Two and a Half Men (vs. 4/4/13)
-26.67% - Wife Swap
-28.57% - Hannibal

Year-to-year changes (adults 18-49):
+33.33% - Scandal
+25.00% - Hannibal (vs. Awake)
+12.00% - Two and a Half Men (vs. Rules of Engagement)
+5.00% - The Big Bang Theory
0.00% - Person of Interest
0.00% - Beauty and the Beast (vs. The Secret Circle)
-4.76% - Elementary (vs. The Mentalist)
-5.26% - Glee (vs. Touch)
-10.00% - The Vampire Diaries
-15.38% - Wife Swap (vs. Missing)
-15.63% - Grey's Anatomy
-18.75% - Parks & Recreation
-19.05% - The Office
-28.57% - Community
-30.77% - American Idol

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.3/6; CBS's "Late Show with David Letterman," 2.5/7; and ABC's "Jimmy Kimmel Live," 2.2/6.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.8/4.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 17 ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/26/12):

FOX (10.46 million viewers, #2; adults 18-49: 2.9, #1) won the demo crown on the first night of the May sweeps period thanks to a new "American Idol" (14.45 million viewers, #1; adults 18-49: 3.9, #2) followed by a new "Touch" (6.48 million viewers, #9; adults 18-49: 1.9, #9) - a series low.

CBS (11.60 million viewers, #1; adults 18-49: 2.6, #2) then was the most-watched network with its mix of "The Big Bang Theory" (12.52 million viewers, #2; adults 18-49: 4.0, #1) - its season low, "Rules of Engagement" (8.35 million viewers, #6; adults 18-49: 2.5, #4), "Person of Interest" (12.50 million viewers, #3; adults 18-49: 2.4, #5) - its series low - and "The Mentalist" (11.85 million viewers, #4; adults 18-49: 2.1, #T6) - its Thursday series low.

Next up was ABC (7.72 million viewers, #3; adults 18-49: 2.2, #3) and its original lineup of "Missing" (6.90 million viewers, #8; adults 18-49: 1.3, #13) - its lowest-rated telecast to date, "Grey's Anatomy" (9.27 million viewers, #5; adults 18-49: 3.2, #3) and "Scandal" (6.98 million viewers, #7; adults 18-49: 2.1, #T6).

Meanwhile, NBC (3.10 million viewers, #4; adults 18-49: 1.4, #4) offered up fresh installments of "Community" (3.29 million viewers, #12; adults 18-49: 1.4, #12), "30 Rock" (3.55 million viewers, #11; adults 18-49: 1.6, #T10), "The Office" (4.15 million viewers, #10; adults 18-49: 2.1, #T6) - its series low, "Parks & Recreation" (3.21 million viewers, #13; adults 18-49: 1.6, #T10) - its series low - and "Awake" (2.19 million viewers, #15; adults 18-49: 0.8, #15) - its lowest-rated telecast to date.

And finally, new episodes of "The Vampire Diaries" (2.23 million viewers, #14; adults 18-49: 1.0, #14) and "The Secret Circle" (1.19 million viewers, #16; adults 18-49: 0.5, #16) on The CW (1.71 million viewers, #5; adults 18-49: 0.8, #5) closed out the evening. In the netlet's target demo (women 18-34), "Diaries" posted a 1.8 rating while "Circle" delivered a 0.8 rating.

Week-to-week changes (adults 18-49):
+13.64% - Rules of Engagement
+7.69% - Community
6.67% - 30 Rock
0.00% - American Idol
0.00% - Grey's Anatomy
0.00% - Scandal
0.00% - Missing
0.00% - The Vampire Diaries
0.00% - Awake
0.00% - The Secret Circle
-4.55% - The Office
-4.76% - The Big Bang Theory (vs. 4/5/12)
-9.52% - Touch
-11.11% - Parks & Recreation
-12.50% - The Mentalist (vs. 4/5/12)
-17.24% - Person of Interest (vs. 4/5/12)

Year-to-year changes (adults 18-49):
+25.00% - The Big Bang Theory
+8.70% - Rules of Engagement
+6.67% - 30 Rock (vs. The Office (Repeat))
+4.35% - Person of Interest (vs. CSI: Crime Scene Investigation)
0.00% - Missing (vs. 20/20: The Royal Wedding - A Modern Fairytale)
-4.55% - Scandal (vs. Private Practice)
-6.67% - Community
-8.57% - Grey's Anatomy
-16.67% - The Vampire Diaries
-16.67% - The Secret Circle (vs. Nikita)
-19.23% - The Mentalist
-29.09% - American Idol
-32.14% - Touch (vs. Bones)
-48.78% - The Office
-60.00% - Parks & Recreation (vs. The Office/Parks & Recreation)
-61.90% - Awake (vs. Parks & Recreation (S)/30 Rock)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.3/6; CBS's "Late Show with David Letterman," 2.9/7; and ABC's combo of "Nightline," 3.3/8; and "Jimmy Kimmel Live," 1.7/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.6/3; "Late Show," 0.8/4; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) trailed "Late Late Show" (0.5/3).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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