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[05/18/13 - 09:03 AM]
Friday's Broadcast Ratings: ABC Tops Viewers, Demos with "Shark Tank"
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, may 17, 2013)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night:

ABC (5.720 million viewers, #1; adults 18-49: 1.5, #1) was the top draw on Friday with its mix of a new "Shark Tank" (4.996 million viewers, #7; adults 18-49: 1.2, #4), the season finale of "Shark Tank" (6.571 million viewers, #1; adults 18-49: 1.9, #1) and a new "20/20" (5.593 million viewers, #2; adults 18-49: 1.5, #2).

NBC (5.207 million viewers, #2; adults 18-49: 1.2, #2) then claimed the silver with a two-hour "Dateline NBC" (5.274 million viewers, #4; adults 18-49: 1.1, #T5) alongside an original "Rock Center With Brian Williams" (5.073 million viewers, #5; adults 18-49: 1.3, #3).

Next up was CBS (4.918 million viewers, #3; adults 18-49: 1.0, #3) with the season finale of "Undercover Boss" (5.382 million viewers, #3; adults 18-49: 1.0, #7) followed by a repeat of "Undercover Boss" (5.003 million viewers, #6; adults 18-49: 1.1, #T5) and a special "48 Hours" (4.369 million viewers, #8; adults 18-49: 0.9, #8).

Meanwhile, FOX (2.182 million viewers, #4; adults 18-49: 0.6, #4) offered up repeats of "Kitchen Nightmares" (1.908 million viewers, #10; adults 18-49: 0.7, #9) and "Bones" (2.457 million viewers, #9; adults 18-49: 0.6, #10).

And finally, the season finale of "Nikita" (1.083 million viewers, #11; adults 18-49: 0.4, #11) and a repeat of "Supernatural" (0.788 million viewers, #12; adults 18-49: 0.3, #12) on The CW (0.936 million viewers, #5; adults 18-49: 0.3, #5) closed out the evening. In the netlet's target demo (women 18-34), "Nikita" delivered a 0.3 rating at 8:00/7:00c and "Supernatural" a 0.3 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+100.00% - Nikita
+8.33% - Rock Center With Brian Williams
+5.56% - Shark Tank
0.00% - Dateline NBC
-11.76% - 20/20
-37.50% - Undercover Boss

Year-to-year changes (adults 18-49):
+58.33% - Shark Tank - 9:00 (vs. Primetime: What Would You Do?)
+25.00% - 20/20
+25.00% - Undercover Boss (vs. Undercover Boss (Repeat))
+18.18% - Rock Center With Brian Williams (vs. Dateline NBC)
+12.50% - 48 Hours (vs. Blue Bloods (Repeat))
0.00% - Nikita
-15.38% - Dateline NBC (vs. Who Do You Think You Are?/Grimm)
-20.00% - Shark Tank - 8:00

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.0/7; CBS's "Late Show with David Letterman," 2.0/5; and ABC's "Jimmy Kimmel Live," 2.2/5 with an encore.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/3 with an encore.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.4/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/1).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (5/18/12):

NBC (5.20 million viewers, #2; adults 18-49: 1.3, #T1) and ABC (4.76 million viewers, #3; adults 18-49: 1.3, #T1) split the adults 18-49 crown on Friday as the former offered up the season finales of "Who Do You Think You Are?" (5.54 million viewers, #3; adults 18-49: 1.0, #6) and "Grimm" (5.31 million viewers, #5; adults 18-49: 1.6, #1) plus a new "Dateline NBC" (4.76 million viewers, #6; adults 18-49: 1.1, #5).

"Who" equaled its highest 18-49 rating in 11 weeks and delivered its biggest overall audience in eight weeks while the "Grimm" finale matched its highest 18-49 rating since January 20 and attracted its biggest overall audience since that same date.

The Alphabet then offered up the season finale of "Shark Tank" (5.53 million viewers, #4; adults 18-49: 1.5, #2) alongside originals of "Primetime: What Would You Do?" (4.33 million viewers, #8; adults 18-49: 1.2, #T3) and "20/20" (4.43 million viewers, #7; adults 18-49: 1.2, #T3).

Next up was CBS (5.44 million viewers, #1; adults 18-49: 0.8, #T3) and its all-repeat lineup of "Undercover Boss" (4.26 million viewers, #9; adults 18-49: 0.8, #T7), "CSI: NY" (5.61 million viewers, #2; adults 18-49: 0.8, #T7) and "Blue Bloods" (6.45 million viewers, #1; adults 18-49: 0.8, #T7).

Meanwhile, FOX (2.02 million viewers, #4; adults 18-49: 0.8, #T3) offered up repeats of "Kitchen Nightmares" (1.98 million viewers, #11; adults 18-49: 0.7, #11) and a second "Kitchen Nightmares" (2.06 million viewers, #10; adults 18-49: 0.8, #T7).

And finally, The CW (1.52 million viewers, #5; adults 18-49: 0.5, #5) closed out the evening with the season finales of "Nikita" (1.47 million viewers, #13; adults 18-49: 0.4, #13) and "Supernatural" (1.58 million viewers, #12; adults 18-49: 0.6, #12).

Week-to-week changes (adults 18-49):
+33.33% - Grimm
+25.00% - Who Do You Think You Are?
0.00% - Nikita
-6.25% - Shark Tank
-8.33% - Dateline NBC
-14.29% - 20/20
-14.29% - Supernatural
-25.00% - Primetime: What Would You Do?

Year-to-year changes (adults 18-49):
+36.36% - Shark Tank
+33.33% - Grimm (vs. Dateline NBC)
+11.11% - Who Do You Think You Are? (vs. Friday Night Lights)
-7.69% - Primetime: What Would You Do?
-8.33% - Dateline NBC
-20.00% - 20/20
-25.00% - Supernatural
-50.00% - Nikita (vs. Supernatural)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 2.1/5; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.5/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.5/2; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.6/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/3). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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