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[05/31/13 - 07:12 AM]
ESPN Digital Media Remains No. 1 Across Platforms in April
ESPN spins the digital numbers for the month of April.

[via press release from ESPN]

ESPN Digital Media Remains No. 1 Across Platforms in April

11.9 million social media comments make ESPN networks "most social" on television; Record 4.2 billion alerts sent; 22.2 million unique followers across all ESPN Twitter accounts

ESPN Digital Media accounted for 29% of all sports category usage across digital platforms in April, more than twice the average audience of No. 2 Yahoo! Sports-NBC Sports Network, and more than the Nos. 2 and 3 sports properties combined, according to comScore's Multi-Platform data.

ESPN has been No. 1 in the sports category in average minute audience, total minutes of usage and total visits every month since comScore began releasing Multi-Platform data in September 2012. Other results from the April comScore Multi-Platform report:

· In total ESPN digital properties attracted 52.1 million unique visitors, logging 5.3 billion minutes of usage and 655.0 million visits.

· 34% of ESPN's unique users - 17.7 million people - exclusively accessed content on smartphones and tablets, and 42% of all time spent with ESPN digital content came from mobile device users.

· 122,907 people used ESPN digital properties on computers, smartphones and tablets in the average minute throughout April, ranking ESPN as the 17th most-used digital property in the U.S.

· For unique visitors across all male demographics in April, ESPN was the No. 1 digital sports property, leading No. 2 Yahoo! Sports-NBC Sports Network by +29% among Men 18-34, +15% among Men 18-49, and +6% among Men 25-54.

Additional results from ESPN Research & Analytics:

ESPN sent a record-shattering 4.2 billion alerts in April, up 141% from a year ago, and 1.7 billion more than the previous record-high in March.

Users watched 268 million ESPN digital video clips in April. 70% were viewed on computers, 18% on mobile devices and 10% on YouTube.1

Viewers spent 245 million minutes with WatchESPN and ESPN3 live and on-demand programming across all platforms.1

ESPN television content generated 11.9 million social media comments in April, making the ESPN family of networks the "most social" on television.2 Other key social media metrics:

ESPN ended April with 8.7 million Facebook fans, while the SportsCenter Facebook page totaled 6.8 million fans.3

2.5 million people engaged with the ESPN Facebook page (liked a post, shared a story, left a comment), and 2.4 million engaged with the SportsCenter page.3

24.4 million people were reached by ESPN page content on Facebook, 19.9 million by SportsCenter page content. 3

ESPN had 22.2 million unique followers across all of its Twitter accounts in April.

ESPN's top five Twitter accounts were @ESPN (6.4 million followers), @SportsCenter (5.1MM), @adamschefter (2.3MM), @billsimmons (2.1MM) and @SportsNation (1.8MM).

ESPN's Twitter accounts were retweeted or favorited 3.8 million times during the month.4

ESPN video content on YouTube generated 26.6 million views, up 36% from a year ago.5

1 Source: Adobe Site Catalyst

2 Source: SocialGuide

3 Source: Facebook

4 Source: Twitter

5 Source: YouTube





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