Ratings Highlights May 27 - June 2, 2013 - Final National Ratings
Boasting 9-Week Highs, Disney Channel Sweeps Total Day Across Kids 2-11, Kids 6-11 and Tweens;
Marks 103 Straight Weeks at #1 in Kids 6-11 and Tweens
~Tops Nickelodeon by Double Digits for 82nd Straight Week in Kids 6-11; 84th in Tweens
~Delivers TV's Top 53 TV Telecasts in Tweens and Top 8 in Kids 6-11
24-hour Disney Junior Channel is the #1 Preschool Network in Total Day
for 9th Straight Week in Total Viewers, Kids 2-5 and Boys 2-5;
Tops Nick Jr. by Double Digits and Sprout by Triple Digits in Key Demos
Disney Channel: Total Day and Prime Highlights
For the week of May 27, 2013, soaring to 9-week highs, 24-hour kid-driven, family-dedicated television network Disney Channel swept Total Day across major youth demos Kids 2-11 (910,000/2.3 rating), Kids 6-11 (608,000/2.6 rating) and Tweens 9-14 (552,000/2.3 rating), marking an impressive 103rd consecutive week as TV's #1 network in the latter two demos.
Competitively, Disney Channel beat Nickelodeon by at least double digits for the 82nd straight week in Kids 6-11 (+30% - 608,000 vs. 467,000) and 84th in Tweens (+89% - 552,000 vs. 292,000).
In Prime, Disney Channel extended its streak as cable TV's #1 network to 422 consecutive weeks in Kids 6-11 (953,000/4.0 rating - 8+ years) and for 157 weeks in a row in Tweens 9-14 (867,000/3.6 rating - 3 years), and was the #2 cable TV network in Prime in Total Viewers (2.38 million).
· Led by Sunday's all new "Good Luck Charlie" and "Austin & Ally," Disney Channel aired the Top 8 TV telecasts in Kids 6-11 and Top 53 in Tweens (Top 5 below):
24-Hour Disney Junior Channel
The 24-hour Disney Junior Channel ranked as cable TV's #1 preschool-dedicated Total Day network for the 9th consecutive week - each week since reporting public ratings - in Total Viewers (359,000), Kids 2-5 (179,000/1.1 rating) and Boys 2-5 (104,000/1.3 rating).
· Disney Junior Channel topped Nick Jr. by double digits for the 9th straight week in Boys 2-5 (+39% - 104,000 vs. 75,000), and for the 7th time in the previous 9 weeks in Total Viewers (+11% - 359,000 vs. 144,000), even though available in nearly 17 million fewer homes.
· Disney Junior Channel towered over Sprout by triple digits for the 9th week running in the key demos of Total Viewers (+149% - 359,000 vs. 144,000), Kids 2-5 (+156% - 179,000 vs. 70,000) and Boys 2-5 (+300% - 104,000 vs. 26,000), and for the 7th time in the prior 9 weeks in Women 18-49 (+164% - 74,000 vs. 28,000).
Source: NTI, U.S. ratings. Week of 5/27/13-6/2/13: Live + Same Day. Pre-K series ranks based on regularly scheduled series. Streaks include ties based on rating.