Disney Junior's "Sofia the First" on Disney Channel Delivers #2 Telecast Ever
in Total Viewers, Sets Series High in Boys 2-5 and 2-Month High in Kids 2-5
Friday's #1 TV Telecast Across Preschoolers Kids 2-5, Girls 2-5 and Boys 2-5,
and #1 Preschool Cable TV Telecast in Total Viewers and Women 18-49
"Sofia the First" (9:30 - 9:55 a.m.)
Friday's all-new "Sofia the First" on Disney Channel soared to its #2 telecast on record in Total Viewers (2.618 million - behind only series launch on 1/11/13, #3 overall), hit a series high in Boys 2-5 (387,000/4.7 rating - tie 2/22/13), hit 2-month highs in Kids 2-5 (949,000/5.9 rating) and Girls 2-5 (562,000/7.2 rating) and near 4-month high in Women 18-49 (488,000/0.8 rating) - since 4/12/13 and 2/22/13, respectively.
"Sofia the First" ranked as Friday's #1 TV telecast across Kids 2-5, Girls 2-5 and Boys 2-5, and was the #1 preschool cable TV telecast in Total Viewers and Women 18-49.
· Overall, the Disney Junior block delivered Friday's Top 3 cable TV telecasts in Kids 2-5 and Girls 2-5, and the Top 5 preschool cable TV telecasts in Total Viewers:
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. In the U.S., Disney Junior launched in February 2011 with a daily programming block on Disney Channel and added a 24-hour channel in March 2012. There are 33 Disney Junior channels around the world.
Source: NTI, U.S. ratings, 6/14/13, Live + Same Day.