[07/01/13 - 04:15 PM]
BET Awards 13 Is the #1 Award Show on Cable Among Adults 18-49, Drawing 7.6 Million Total Viewers
BET spins the numbers for Sunday, June 30.

[via press release from BET]

BET AWARDS 13 Is The #1 Award Show On Cable Among Adults 18-49, Drawing 7.6 Million Total Viewers




NEW YORK, July 1, 2013 -- For the second consecutive year, the live premiere of the BET AWARDS 13 on Sunday, June 30, is cable's #1 award show among adults 18-49, drawing 7.6 million total viewers and accounting for 51% of all social chatter across all of cable, dominating Twitter with nearly ten million tweets. With an average 4.7 million households tuning in, this blockbuster special is now the #2 BET telecast of all time, only behind the BET AWARDS 09 Michael Jackson tribute. Consistently ranking among the top five cable awards shows for the past two years among total viewers, this year's show, which aired from 8:00 p.m.-11:39p.m.*, featured performances and appearances by Mariah Carey, Chris Brown, Justin Timberlake, Jamie Foxx, Nicki Minaj, Erykah Badu, Kendrick Lamar, Pharrell, Stevie Wonder and Janelle Monae. The 106 & PARK pre-show was the #1 BET evening telecast for the season and the after-party post show was the #1 Sunday late night cable telecast for the season among adults 18-49.

The post-show also ranks as the #2 BET AWARDS post-show telecast ever, only behind the BET AWARDS 09 post show (Michael Jackson tribute year). BET AWARDS 13 was this year's #2 award show on television among women 18-49 only behind the GRAMMY Awards and posted triple digit time slot gains against this season's Sunday primetime shows.

The first ever BET Experience at L.A. LIVE in partnership with AEG, one of the leading sports and entertainment presenters in the world, drew 100,000 attendees to the downtown Los Angeles area for an electrifying three days and nights of music, film screenings, seminars, 106 & PARK live tapings, a Taste of Soul food festival, BET GRAMMY(R) Museum exhibit, comedy shows and concerts featuring a-list talent including Beyonce, Miguel, The Roots, J. Cole, Mike Epps, Cedric the Entertainer, Kendrick Lamar, Snoop Dogg, R. Kelly, The Jacksons and New Edition.

The live telecast of BET AWARDS 13 dominated the digital and social media world with BET.com breaking an all-time single day record, drawing in more visitors than ever before in the history of the website. Daily unique visitors were up 39% from last year's show while page views increased by 43% and video views were up 142% from last year's day of show. BET Mobile also smashed records, generating more page views and engagement than any other year in the network's history. Mobile page views on the day of show were up 65% from last year, with app users performing 187,000 social actions on the day of show, an eight-fold increase over 2012. Mobile users were also fervently engaged in app features with over 45,000 app users playing the all-new "Hustle" leader board game for a chance to win fame and prizes and casting an average of 150 votes per person in June, an increase of 60% over 2012. Additional highlights include:

The BET AWARDS 13 ranked #1 on both SocialGuide and Trendrr.TV's charts measuring social media engagement for television

The BET AWARDS 13 had a 76% increase in trending topics on Twitter over 2012

From a social standpoint, the BET AWARDS 13 outperformed major 2013 tent-pole events including the 70th Annual Golden Globe Awards and the Academy of Country Music Awards

More than 100,000 posts on Instagram were tagged using our official hashtag #BETAwards

The pre and post shows combined generated nearly half a million social interactions. Both telecasts placed in the top 10 of most social television shows on June 30, 2013

Stephen G. Hill, BET's President of Music Programming and Specials, Lynne Harris Taylor, BET's Vice President of Specials, served as Executive Producers for the BET AWARDS 13, along with Jesse Collins, CEO of Jesse Collins Entertainment.

Official sponsors of The BET AWARDS 13 include Cadillac, Coca-Cola, Dominos, Ford, Macy's, State Farm and Subway.

For a list of winners from the BET AWARDS 13, please visit www.bet.com/betawards. Get up-to-the-minute reactions about the BET AWARDS 13 by following @BETAWARDS on Twitter (www.twitter.com).

The BET AWARDS 13 will premiere Tuesday, July 2nd at 8 pm BST on BET's international network in the UK and Africa, reaching more than 13 million households in 50+ countries.

Encore times for the BET AWARDS 13

BET Encore #1: Tuesday, July 2, 6:30 pm - 10 pm

BET Awards Encore #2: Saturday, July 6, 8 pm - 11:30 pm

BET Awards Encore #3: Thursday, July 11, 7:30 pm - 11 pm

*All times ET/PT

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

About BET Awards?

The BET AWARDS is one of the most watched award shows on cable television according to the Nielsen Company. The BET AWARDS franchise remains as the #1 program in cable TV history among African-Americans, and it is BET's #1 telecast every year. It recognizes the triumphs and successes of artists, entertainers, and athletes in a variety of categories.

About AEG

AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including more than 100 of the world's preeminent facilities such as STAPLES Center (Los Angeles), The Home Depot Center (Carson, CA), Best Buy Theater (Times Square, New York), Sprint Center, (Kansas City), Rose Garden Arena (Portland), Target Center (Minneapolis), Mercedes-Benz Arena (Shanghai, China), MasterCard Center (Beijing, China), O2 World Hamburg, Allphones Arena (Sydney, Australia), Ericsson Globe Arena (Stockholm, Sweden), O2 World Arena (Berlin, Germany) and The O2 arena and entertainment district (London, England), which are all part of the portfolio of AEG Facilities. Developed by AEG, L.A. LIVE is a 4 million square foot / $2.5 billion downtown Los Angeles sports, residential & entertainment district featuring Nokia Theatre L.A. LIVE; Club Nokia; a 54-story, 1001-room convention "headquarters" destination; along with entertainment, restaurant and office space that officially opened in 2010. AEG Live, the company's live-entertainment division, is the world's second largest concert promotion and touring company, and is comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions with fifteen regional offices. AEG Global Partnerships, a division responsible for worldwide sales and servicing of sponsorships naming rights and other strategic partnerships. In 2010, AEG launched its AEG 1EARTH environmental program with the announcement of 2020 environmental goals and the release of the industry's first sustainability report. And in 2011, AEG introduced AXS Ticketing, the first phase of its new entertainment platform serving as the company's primary consumer brand, which also will feature a mobile service as well as a video content service now in development. For additional information, visit http://www.aegworldwide.com

  [july 2013]  

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