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Ratings Highlights for Monday, July 1, 2013
Final National Ratings
"Switched at Birth" Sets Season Highs in Adults18-49 and Women 18-49;
Cable's TV #1 Scripted Telecast at 8PM Across Key 18-34s, 18-49s and 12-34s
"The Fosters" Soars to Series Highs for 2nd Straight Week in Adults 18-49, Women 18-49 and Females 12-34; Also Sets Highs in Key 18-34s; Monday's #1 Scripted Cable TV Telecast in Females 12-34 and #1 TV Telecast in Female Teens
"Switched at Birth" (8:00 - 9:00 p.m.)
At 8 p.m., "Switched at Birth" recorded season highs in Adults 18-49 (929,000/0.7 rating) and Women 18-49 (725,000/1.1 rating), ranking as cable TV's #1 scripted telecast in the hour in the demos, as well as Adults 18-34 (530,000/1.2 rating), Women 18-34 (413,000/1.2 rating), Viewers 12-34 (847,000/0.9 rating) and Females 12-34 (717,000/1.6 rating).
· "Switched at Birth" outperformed its season premiere (6/10/13) in key categories, including by 11% in Adults 18-34 (530,000 vs. 479,000), by 9% in Adults 18-49 (929,000 vs. 855,000) and by 7% in Women 18-49 (725,000 vs. 679,000).
"The Fosters" (9:00 - 10:00 p.m.)
At 9 o'clock, "The Fosters" levied series highs for the 2nd consecutive week in Adults 18-34 (609,000/0.9 rating), Adults 18-49 (875,000/0.7 rating) and Females 12-34 (913,000/2.0 rating), and also set highs in Women 18-34 (469,000/1.4 rating) and Women 18-49 (684,000/1.1 rating). Moreover, "The Fosters" ranked as Monday's #1 scripted TV telecast in Females 12-34.
· Competitively, "The Fosters" ranked as cable TV's #1 telecast in the hour in Females 12-34, TV's #1 telecast in Teens 12-17 (472,000/2.0 rating) and Female Teens (443,000/3.8 rating) and cable TV's #2 scripted telecast in Women 18-34, Women 18-49 and Viewers 12-34.
· Week to week, "The Fosters" was up by solid margins in core measures, including by 16% in Adults 18-34 (609,000 vs. 525,000), by 27% in Women 18-34 (469,000 vs. 370,000) and by 13% in Women 18-49 (684,000 vs. 606,000).
Source: NTI, U.S. ratings, Live +SD, 7/1/13.
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