[07/10/13 - 05:14 PM]
"Switched at Birth" Soars to Most-Watched Telecast in 18 Months in Women 18-49
ABC Family spins the numbers for Monday, July 8.

[via press release from ABC Family]

Ratings Highlights for Monday, July 8, 2013 Final National Ratings

"Switched at Birth" Soars to Most-Watched Telecast in 18 Months in Women 18-49, in Nearly 18-Months in Key 18-34s and 12-34s and in 10 Months in Total Viewers; Cable's TV #1 Scripted Telecast at 8PM Across Key 18-34s, 18-49s and 12-34s

"The Fosters" Sets Series High for 2nd Straight Week in Women 18-34 and Delivers #2 Telecast Ever in Adults 18-34, Adults 18-49, Women 18-49 and Viewers 12-34

~Monday's #2 Scripted Cable Telecast in Females 12-34 and #1 TV Telecast in Female Teens

"Switched at Birth" (8:00 - 9:00 p.m.)

At 8 p.m., "Switched at Birth" delivered its most-watched telecast in 18 months in Women 18-49 (866,000/1.4 rating), in nearly 18 months in Adults 18-34 (687,000/1.0 rating), Women 18-34 (572,000/1.7 rating), Viewers 12-34 (1.11 million/1.2 rating) and Females 12-34 (908,000/2.0 rating) and in 10 months in Total Viewers (2.02 million) and Adults 18-49 (1.08 million/0.9 rating) - since 1/10/12, 1/24/12 and 9/3/12, respectively.

At 8 o'clock, "Switched at Birth" once again stood as cable TV's #1 scripted telecast in the hour across target 18-34, 18-49 and 12-34 demos, and was the #2 scripted cable TV telecast in Total Viewers.

· "Switched at Birth" qualified as Monday's #2 scripted cable TV telecast in Women 18-34 and Women 18-49 and #3 across all cable TV for the day in Females 12-34.

· Week to week, "Switched at Birth" surged by double digits across the board, including by 25% in Total Viewers (2.02 million vs. 1.61 million), by 30% in Adults 18-34 (687,000 vs. 530,000), by 16% in Adults 18-49 (1.08 million vs. 929,000) and by 31% in Viewers 12-34 (1.11 million vs. 847,000).

"The Fosters" (9:00 - 10:00 p.m.)

At 9 o'clock, "The Fosters" registered a series high for the 2nd consecutive week in Women 18-34 (470,000/1.4 rating) and delivered its #2 telecast on record in Adults 18-34 (582,000/0.9 rating), Adults 18-49 (846,000/0.7 rating), Women 18-49 (670,000/1.0 rating) and Viewers 12-34 (1.11 million/1.2 rating).

Notably, for the 2nd consecutive week, "The Fosters" stood as Monday's #1 TV telecast in Female Teens (439,000/3.7 rating) and was the #2 scripted cable TV telecast in Females 12-34.

· Competitively, "The Fosters" ranked as cable TV's #2 telecast in the hour in Women 18-34 and Females 12-34, and cable TV's #2 scripted telecast in Adults 18-34, Women 18-49 and Viewers 12-34.

· Compared to its series launch, "The Fosters" climbed by solid margins in key measures, including by 25% in Total Viewers (1.77 million vs. 1.42 million), by 31% in Adults 18-34 (582,000 vs. 445,000), by 19% in Adults 18-49 (846,000 vs. 711,000) and by 54% in Viewers 12-34 (1.11 million vs. 719,000).

Source: NTI, U.S. ratings, Live +SD, 7/8/13.

  [july 2013]  


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