[07/12/13 - 10:24 AM]
MTV's "The Challenge: Rivals II" Debut Ranks as the #1 Original Cable Series of the Day
MTV spins the numbers for Wednesday, July 10.

[via press release from MTV]


Show is Wednesday's Most Social Television Series

Santa Monica, CA (July 12, 2013) - The 90-minute season premiere of MTV's "The Challenge: Rivals II" had a strong debut Wednesday night, ranking as the #1 original cable series of the day. Drawing in 1.6 million total viewers and a strong 1.5 P12-34 rating, the season premiere was up +28 percent from the debut of "The Challenge: Battle of the Seasons" debut.

According to Social Guide, "The Challenge: Rivals II" was also the most social television series of the day on Wednesday across all television. Additionally, the series trended four times between 10:00 - 11:00 p.m., and MTV was the #1 most buzz worthy network of the night driving 83,315 total conversations.

"The Challenge: Rivals II," hosted by TJ Lavin, pits enemy alongside enemy and asks the question: What do you care about more - old grudges or big money? Some pairs like bad boy CT and master manipulator Wes have been going at each other for years, while others like Frank and Johnny have beef because of a Twitter war! All kinds of rivalries are here, from Challenge veteran Paula, who hooked up with her partner Emily's ex, to Diem and Aneesa, former friends who betrayed each other on a past Challenge. But if you think the drama is in the past for these competitors, think again. The surprises start immediately when a twist sends shockwaves throughout the house, not to mention when a new girl hooks up with CT right under his ex Diem's nose. And that's only the beginning for these Rivals.

In next week's episode, airing Wednesday, July 17 at 10:00 p.m. ET/PT, the rivals get closer than ever before in a sexy challenge that has each contestant literally tied upside down to each other. And, one of the new girls has a freak out when her hookup with a veteran bad boy doesn't go as planned.

"The Challenge: Rivals II" is the only destination to watch full episodes, check out cast photos, bios, sneak peeks and more. To sound off on Twitter and Facebook, use the official hashtag #rivals2 and visit the "The Challenge" Facebook page at: https://www.facebook.com/mtvthechallenge

"The Challenge: Rivals II," was created for MTV by Bunim/Murray Productions. Jonathan Murray, Scott Freeman and Justin Booth serve as Executive Producers. Jacquelyn French is the MTV Executive in charge of production.

Source: Nielsen. Live+SD. P12-34, unless noted. Ranked on 000s. Social Guide.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.

About Bunim/Murray Productions:

Bunim/Murray Productions is the leading producer of innovative entertainment content. The Emmy Award-winning company is widely credited with creating the reality television genre with its hit series The Real World (28 seasons for MTV). BMP continued to innovate with the first reality game show, Road Rules (MTV), in 1995; the first reality sitcom, The Simple Life (E!), in 2003; and the first reality soap opera, Starting Over, in 2003. Bunim-Murray's current programming includes The Bad Girls Club, Love Games and Best Ink (Oxygen), Keeping up with the Kardashians, Kourtney and Khloe Take Miami, Kim and Kourtney Take New York, Khloe and Lamar and Mrs. Eastwood & Company (E!), The Real World and The Challenge (MTV), Project Runway and Project Runway All Stars (Lifetime). Bunim/Murray Productions has also produced films, including Pedro (MTV) and the Emmy Award-winning Autism: The Musical (HBO). Based in Van Nuys, CA, Bunim/Murray Productions was founded in 1987 by Jonathan Murray and the late Mary-Ellis Bunim, who were inducted into the Television Academy of Arts & Science's Hall of Fame in 2012. The company joined Banijay Group in 2010.

  [july 2013]  


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