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[07/25/13 - 10:36 AM]
"The Tonight Show," "Late Night" Outperform Timeslot Competition in Every Key Category for Week of July 15-19
NBC spins the late-night numbers for the week of July 15-19.

[via press release from NBC]

"THE TONIGHT SHOW," "LATE NIGHT" OUTPERFORM TIMESLOT COMPETITION IN EVERY KEY CATEGORY FOR WEEK OF JULY 15-19

Fallon Attracts More 18-49 Viewers Than Letterman for First Time This Season and Outdraws Kimmel Encores in Same Category for First Time Since January Timeslot Change

UNIVERSAL CITY, Calif. - July 25, 2013 - NBC's "The Tonight Show with Jay Leno" and "Late Night with Jimmy Fallon" dominated their broadcast time-period competition for the week of July 15-19.

Both "The Tonight Show" and "Late Night" delivered bigger audiences than their ABC and CBS rivals in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

For the first time this season, Fallon out-delivered "Late Show with David Letterman" in viewers 18-49 (663,000 to 650,000), despite starting an hour later. Fallon also attracted more 18-49 viewers than ABC's week of "Kimmel" encores (663,000 vs. 642,000), the first time "Late Night" has out-delivered Kimmel in the category since the ABC series moved to an 11:35 start time in January. Fallon also out-delivered Letterman and the Kimmel rebroadcasts in men and women 18-49 and adults, men and women 18-34.

Note that CBS's "Late Show with David Letterman" aired an encore on Friday and ABC's "Jimmy Kimmel Live" was in rebroadcasts through the week.

Versus the same week last year, Leno was up 12% in viewers 18-49 (to 1.038 million from 925,000) and up 15% in total viewers (3.512 million vs. 3.294 million). Fallon grew versus one year ago by 12% in viewers 18-49 (663,000 vs. 592,000) and 9% in total viewers (1.709 million vs. 1.573 million).

Fallon generated a six-week high in viewers 18-49, best since the week of June 3-7, and in total viewers it was his biggest audience in four weeks, since June 17-21. Leno had his biggest overall viewer total in three weeks, since June 24-28.

At 1:35 a.m. ET, "Last Call with Carson Daly" generated its biggest overall audience (921,000) in five weeks (since June 10-14), and did it with a week of rebroadcasts.

Leno has now delivered bigger 18-49 audiences than "Late Show" for the last 35 weeks in a row and topped "Kimmel" for 25 of their 28 head-to-head weeks. In total viewers, Leno has out-delivered "Late Show" for 39 weeks in a row and "Kimmel" for 28 of 28 weeks.

Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 40 of the last 41 weeks and prevailed in total viewers for 37 of the last 39 weeks. Versus "Nightline" in their head-to-head half-hour, Fallon has out-delivered the ABC series for 28 weeks in a row in viewers 18-49 and 23 of the last 25 weeks in total viewers.

Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of July 15-19. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 4 share
CBS "Late Show," 0.5/2 *
ABC "Kimmel," 0.5/2 **
12:35-1:05 a.m. ET
ABC "Nightline," 0.3/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.3/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2 **

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.5 million viewers
CBS "Late Show," 2.5 million viewers *
ABC "Kimmel," 1.9 million viewers **
12:35-1:05 a.m. ET
ABC "Nightline," 1.2 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.2 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers **

* Friday's "Late Show" was an encore.

** "Last Call" and "Jimmy Kimmel Live" were in encores all week.

SEASON TO DATE

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.7/3
ABC "Kimmel," 0.7/3**
12:35-1:05 a.m. ET
ABC "Nightline," 0.4/2**
12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.4/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.6 million viewers
CBS "Late Show," 3.0 million viewers
ABC "Kimmel," 2.5 million viewers**
12:35-1:05 a.m. ET
ABC "Nightline," 1.6 million viewers**
12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.5 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF JULY 15-19

NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.5
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.5
TBS, 11 p.m.-midnight, "Conan," 0.4
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0
Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS
Comedy Central, 11-11:30 p.m. "The Daily Show," 1.2 million viewers
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.1 million viewers
TBS, 11 p.m.-midnight, "Conan," 0.8 million viewers
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 1.3 million viewers





  [july 2013]  
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