DISCOVERY CHANNEL'S "NAKED AND AFRAID" #1 AD SUPPORTED PROGRAM IN CABLE AMONG MEN ON SUNDAY, JULY 28
- NAKED AND AFRAID #1 in Persons 25-54 with 3.62 Million Viewers -
Discovery Channel's NAKED AND AFRAID was the #1 ad-supported cable program among both Persons and Men 25-54 delivery and Persons and Men 18-49 delivery on Sunday, July 28. The series earned 2.38 HH/2.19 P25-54 rating with 3.62 million total viewers P2+, scoring the highest rating EVER for the series. NAKED AND AFRAID now shares the record for the highest-rated survival telecast in the network's history since June 2009. In addition, Discovery Channel ranked as the #1 ad-supported cable network in P25-54 and P/M18-49 delivery (no exclusions).
NAKED AND AFRAID out-delivered multiple broadcast programs in both Persons and Men 25-54 delivery including CBS' "60 Minutes" "Unforgettable," NBC's "America's Got Talent" and ABC's "Whodunnit?" and "Celebrity Wife Swap." In addition, NAKED AND AFRAID out-delivered several notable cable programs including HBO's "Newsroom," History's "Mountain Men," TNT's "Falling Skies," Showtime's "Dexter" and Bravo's "The Real Housewives of New Jersey."
The season finale special, NAKED AND AFRAID: BARES ALL airs this Saturday, August 3 at 10pm ET/PT, where all the survivalists (and family members) return with insight and reveal never-before-seen footage from the hit new series.
Source: Nielsen. NHI Calendar. 7/28/13. Live+SD AA% and AA (000).
About Discovery Channel
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 210 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.8 billion cumulative subscribers in 209 countries and territories. Discovery is dedicated to satisfying curiosity through 149 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including Revision3. For more information, please visit www.discoverycommunications.com.