[07/30/13 - 12:35 PM]
Hallmark Channel Tops Cable in Saturday Primetime
The Hallmark Channel spins the numbers for Saturday, July 27.

[via press release from The Hallmark Channel]



Network is #1 in Primetime From 8p-11p with Top 2 Programs of the Day

Boosted by the network's original scripted primetime series, "Debbie Macomber's Cedar Cove", and the original movie premiere of "Second Chances", Hallmark Channel dominated cable on Saturday as the #1 cable network in primetime from 8p-11p on July 27. "Cedar Cove" maintained its ratings momentum from the previous week's movie pilot debut with its first 1-hour episode ranking as the #1 series of the day and #2 program of the day on cable. Following the episode, the premiere of original movie "Second Chances" ranked as the #1 program on cable for Saturday and #1 movie on cable for the week.

"We are thrilled that 'Cedar Cove's' successful 2-hour series pilot was followed up by a strong result for the program's first 1-hour episode on July 27," said Bill Abbott, CEO and President, Crown Media Family Networks. "The fact that so many viewers returned on Saturday night for the continuation of the storyline bodes well for the future of this series, as well as other episodic series in development for Hallmark Channel. Additionally, 'Cedar Cove' was an outstanding lead-in for the premiere of Hallmark Channel's original movie, "Second Chances", which achieved a 2.5 HH rating and, combined with Cedar Cove's performance, made Hallmark Channel the #1 network in primetime on Saturday night. These results are clear evidence that our strategy to own Saturday nights is paying off on all fronts."

"Cedar Cove" garnered a 2.2 household rating, averaging 2.4 million total viewers. In key demo ratings for the 8-9p time period, "Cedar Cove" ranked among the top 10, including #1 in HH (2.2 rtg), P2+ (1.1 rtg), and #3 in W25-54 (.8 rtg). "Cedar Cove" also placed #1 in HH (1,921,000) and #1 in P2+ (2,413,000) delivery.

Week two of the "Cedar Cove" series timeslot led into the debut of Hallmark Channel's original movie, "Second Chances", the network's strongest movie premiere of the year to-date. "Second Chances" delivered a 2.5 household rating, averaging 2.8 million total viewers and 468,000 W25-54. "Second Chances" is the highest rated Hallmark Channel original premiere, outside of the holidays, in over 4 years. Among W25-54 rating, "Second Chances" is the #1 movie of the week. In the 9p-11p time period, the film ranked in the top 10 for key demo ratings, including #1 in HH (2.5 rtg), #2 in W25-54 (1.0 rtg), and #1 in P2+ (1.3 rtg). "Second Chances" also placed #1 in HH (2,131,000) and P2+ (2,806,000) delivery.

In "Cedar Cove: A House Divided", Judge Olivia Lockhart (Andie MacDowell) finds herself caught in the middle when her seaside town goes up in arms because developer Warren Saget (Brennan Elliott) threatens to tear down Cedar Cove's iconic lighthouse. As tensions heat up, Olivia knows she must find a way to save the landmark before the trouble in town boils over. Episode stars Andie MacDowell, Dylan Neal, and Teryl Rothery.

Original movie, "Second Chances" tells the story of Jenny McLean (Alison Sweeney), a single mom working at a 911-call center struggling to make ends meet and raise her two kids, and Jeff (Greg Vaughan), a badly injured fireman who needs a place to recover and heal. Brought together by unusual circumstances, Jeff soon moves in and the children see him as an ideal substitute father, but will Jenny take a risk on romance? "Second Chances" stars Alison Sweeney and Greg Vaughan.

Source: The Nielsen Company, July 22- July 28, 2013


Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 87 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. The channel is also home to a range of lifestyle programming, anchored by Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot. Hallmark Channel's sibling network, Hallmark Movie Channel, available in HD and SD, focuses on family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library.

Hallmark Channel on Social Media: Facebook, Twitter (Join the conversation at #HeartofTV), Pinterest, GetGlue, YouTube

  [july 2013]  


most recent ratings | view all posts
[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.

[11/24/15 - 08:51 AM]
Monday's Broadcast Ratings: NBC Holds Off Surging ABC in Demo Race
The Peacock leads the night among adults 18-49 while the Alphabet is the most-watched network.

[11/24/15 - 08:37 AM]
NBC Sweeps 6 of 6 Monday Half-Hours Among the Big 4 in 18-49
NBC spins the numbers for Monday, November 23.

[11/24/15 - 08:35 AM]
ABC Ranks as Monday's Most Watched Broadcaster for the 2nd Straight Week
ABC spins the numbers for Monday, November 23.

[11/24/15 - 08:06 AM]
Bravo Media's Season Finale of "Below Deck" Delivers Most-Watched Episode in Series History with 2.3 Million Total Viewers
Bravo further spins the numbers for Tuesday, November 17 and Wednesday, November 18.

[11/23/15 - 01:39 PM]
Jeff Gordon's Last Ride and Kyle Busch's First Championship on NBC and NBCSN Deliver Most-Watched NASCAR Finale Since 2005
NBC further spins the numbers for Sunday, November 22.

[11/23/15 - 10:29 AM]
Live + 7 Day Ratings: ABC Claims Most of the Week's Top 10 Broadcast Playback Gainers in Adults 18-49
ABC further spins the numbers for the week of November 2-8.