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[08/20/13 - 02:40 PM]
Season Four Premiere of "Family Game Night" Tops Its Season Three Kickoff in Key Demos and Delivers Year-to-Date Time Period Gains
The Hub spins the numbers for Sunday, August 18.
[via press release from The Hub]

SEASON FOUR PREMIERE OF "FAMILY GAME NIGHT" TOPS ITS SEASON THREE KICKOFF IN KEY DEMOS AND DELIVERS YEAR-TO-DATE TIME PERIOD GAINS

"Family Game Night" Is the Top Co-Viewed Show On The Hub Network With Adults Watching With Kids

"Dog Days of Summer" Stunt Featuring Dog-Themed Movies and a "Pound Puppies" Marathon Delivers Year-to-date Growth

LOS ANGELES - The season four premiere of "Family Game Night" on the Hub Network, a destination for kids and their families, tops its season three premiere in key Kid and Adult demos and delivers year-to-date time period gains for the network. "Family Game Night," produced by Hasbro Studios, is the number one co-viewed show on the Hub Network last week amongst Adults 18-49 watching with Kids 2-11. Additionally, the series had its best season premiere in history with Girls 2-11 and Girls 6-11.

The Hub Network's "Dog Days of Summer" stunt earns year-to-date time period gains in all key demos. The weeklong stunt celebrating man's best friend featured a "Pound Puppies" marathon, culminating with two all-new episodes produced by Hasbro Studios, as well as dog-themed movies, such as "Scooby Doo," "Scooby Doo 2," "Air Buddies," and "Homeward Bound 2: Lost in San Francisco." Performance details for "Family Game Night" and the "Dog Days" stunt follow.

Program Performance (all times ET)

- The season four premiere of "Family Game Night" (Sunday, 7 p.m.) improved upon the season three premiere (Sunday, 9/23/12, 7 p.m.) among Kids 2-11 (+33%), Girls 2-11 (+64%), Kids 6-11 (+14%), Girls 6-11 (+74%), Adults 18-49 (+12%), Adults 25-54 (+7%) and Persons 2+ (+17%).

- The season four premiere of "Family Game Night" (Sunday, 7 p.m.) earned year-to-date time period delivery gains among Kids 2-11 (+50%), Girls 2-11 (+109%), Kids 6-11 (+52%), Girls 6-11 (+124%), Adults 18-49 (+19%), Women 18-49 (+23%), Adults 25-54 (+12%), Women 25-54 (+10%), Persons 2+ (+23%) and Households (+6%).

- Seventy-two percent (72%) of "Family Game Night's" Adults 18-49 watched with a Kid 2-11, ranking #1 among all programs on the Hub Network for the week.

- The Hub Network's "Dog Days of Summer" event, featuring weekday movies (Monday-Friday, 8-10 p.m.) and Saturday's "Pound Puppies" marathon (6 a.m. - 12 p.m.), earned year-to-date time period delivery gains among Kids 2-11 (+35%), Girls 2-11 (+27%), Kids 6-11 (+72%), Girls 6-11 (+62%), Adults 25-54 (+12%), Women 25-54 (+12%), Persons 2+ (+31%) and Households (+33%).

- A new episode of "Pound Puppies" (Saturday, 11 a.m.) earned year-to-date time period delivery gains among Kids 2-11 (+9%), Girls 2-11 (+13%), Kids 6-11 (+28%), Girls 6-11 (+24%) and Households (+12%).

- A new episode of "Pound Puppies" (Saturday, 11:30 a.m.) earned year-to-date time period delivery gains among Kids 2-11 (+14%), Girls 2-11 (+17%), Kids 6-11 (+33%), Girls 6-11 (+33%), Persons 2+ (+8%) and Households (+21%).

(Source: The Nielsen Company, program-based dayparts, most current, 8/12/13-8/18/13 vs. 12/31/12-8/11/13; co-viewing from Npower)

About the Hub Network

The Hub Network is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub Network's lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub Network rebranded from Discovery Kids on October 10, 2010, and is available in over 72 million U.S. households. The Hub Network logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

To find the channel in your area, please visit http://www.hubworld.com and check the channel locator at the top of the page.

Visit the Hub Network on Facebook at http://www.facebook.com/hubtvnetwork





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