or


[08/21/13 - 07:25 AM]
Adult Swim Achieves First-Time #1 Primetime Ranking Among Coveted Adults & Men 18-34, Setting New Records for Summer 2013
Adult Swim spins the numbers for the summer to date.

[via press release from Adult Swim]

Adult Swim Achieves First-Time #1 Primetime Ranking Among Coveted Adults & Men 18-34, Setting New Records for Summer 2013

For Seven Straight Months, Total Day Delivery Average Also Ranks #1 with Adults 18-34 & 18-49, Men 18-34, 18-49 & 18-24

As summer 2013 draws to a close, Adult Swim for the first time in its history will rank #1 among basic cable networks for Primetime delivery of adults 18-34 and men 18-34, according to Nielsen Media Research. The young adult-targeted network also is on track to making summer 2013 its most-watched summer in its history for Total Day delivery of adults 18-34, 18-49 and 18-24, and men 18-34 and 18-24. Compared to the same time period in 2012, Adult Swim's average Primetime delivery performance expanded by significant double-digits, ranging between 13% and 29%.

Similarly, for the seventh month in a row (February-August 2013), Adult Swim's average Total Day delivery performance ranked #1 across all basic cable networks among adults 18-34, 18-49 & 18-24 and men 18-34, 18-49 and 18-24. Average Total Day delivery also grew across the board, ranging between 6% and 16%. The network also increased its Total Day lead over summer 2013's second place cable network (ESPN) among men 18-34 (by 125%) and men 18-49 (by 61%). Original programming as well - including The Venture Bros. (5th Season), Primetime Emmy-winning Childrens Hospital (5th Season) and NTSF:SD:SUV:: (3rd Season) - grew targeted deliveries significantly with new episode premieres during the summer time period.

Highlights of Adult Swim's summer 2013 performance, compared to the same 2012 time period, include the following:

PRIMETIME

· Adults 18-34 average delivery (555,000) increased by 19%, and ratings (0.8) by 14%

· Adults 18-49 average delivery (779,000) increased by 14%, and ratings (0.6) by 20%

· Adults 18-24 average delivery (287,000) increased by 25%, and ratings (1.0) by 25%

· Men 18-34 average delivery (304,000) increased by 18%, and ratings (0.9) by 13%

· Men 18-49 average delivery (407,000) increased by 13%, and ratings (0.6) were unchanged

· Men 18-24 average delivery (161,000) increased by 29%, and ratings (1.1) by 22%

· Total Viewers 2+ average delivery (1,490,000) and ratings (0.5) were unchanged

TOTAL DAY

· Adults 18-34 average delivery (564,000) increased by 11%, and ratings (0.8) by 14%

· Adults 18-49 average delivery (766,000) increased by 9%, and ratings (0.6) were unchanged

· Adults 18-24 average delivery (318,000) increased by 16%, and ratings (1.1) by 10%

· Men 18-34 average delivery (329,000) increased by 10%, and ratings (1.0) by 11%

· Men 18-49 average delivery (431,000) increased by 6%, and ratings (0.7) by 17%

· Men 18-24 average delivery (187,000) increased by 15%, and ratings (1.3) by 18%

· Total Viewers 2+ average delivery (1,367,000) and ratings (0.5) were unchanged

Among Adult Swim's original programming, Childrens Hospital (Thursdays, 12 a.m.) - winner of the 2012 Primetime Emmy Award for Outstanding Special Class Short-format Live-Action Entertainment Program - presented new episodes of its 5th season that earned mostly double-digit delivery gains among targeted demos, ranging between 7% and 21%. Returning original series The Venture Bros. (Sunday, 12 a.m.) ranked #1 on basic cable across summer 2013 in the timeslot among all targeted male demos 18-24, 18-34 & 18-49, with new episodes increasing average delivery of these same demos by double digits - between 38% and 54% - vs. the same time period in 2012. And NTSF:SD:SUV:: also presented new episodes that increased delivery of targeted adults and young men by significant double-digit gains (19% - 29%).

Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.'s network offering original and acquired animated and live-action series for young adults. Airing nightly from 9 p.m. to 6 a.m. (ET/PT), Adult Swim is basic cable's #1 network with persons 18-34 and 18-49, and is seen in 99 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

-30-

RATING PERIOD: 5/27/13 - 8/18/13 vs. 5/28/12 - 8/19/12

SOURCE: Nielsen Media Research based on Live+7 blended with Live+ SD most current data. Rankers based on 3 telecasts minimum.

NOTES: All ratings based on Total U.S. Television Universe of 115,000,000 homes.





  [august 2013]  
S
M
T
W
T
F
S
    


· CHILDRENS HOSPITAL (ADULT SWIM)
· NTSF:SD:SUV:: (ADULT SWIM)
· VENTURE BROS, THE (ADULT SWIM)











most recent ratings | view all posts
[09/22/14 - 09:52 AM]
"Madam Secretary" Draws 14.3 Million Viewers
CBS spins the numbers for Sunday, September 21.

[09/22/14 - 08:43 AM]
Sunday's Broadcast Ratings: NFL Puts CBS, NBC on Top in Viewers, Demos
The Eye's "Madam Secretary" opens to 14 million viewers and a 1.9 rating among adults 18-49.

[09/22/14 - 08:27 AM]
NBC Is Currently #1 for the Night in Every Key Demographic - Adults, Men and Women 18-34, 18-49 and 25-54
NBC spins the numbers for Sunday, September 21.

[09/22/14 - 07:40 AM]
"The NFL on CBS" Scores Highest-Rated NFL Game of Weekend
CBS spins the numbers for Sunday, September 21.

[09/21/14 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with College Football Coverage
The Alphabet leads the night in both total viewers and adults 18-49.

[09/21/14 - 08:30 AM]
Encore of "American Ninja Warrior: USA vs. the World" Equals NBC's Highest Saturday Average in Adults 18-49, Excluding Sports, Since June 28
NBC spins the numbers for Saturday, September 20.

[09/20/14 - 12:51 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
A special Friday edition of "Big Brother" leads the night among adults 18-49.

[09/20/14 - 12:37 PM]
"Dateline NBC" Equals Its Highest Friday 18-49 Rating in 16 Weeks
NBC spins the numbers for Friday, September 19.

[09/20/14 - 08:40 AM]
L3 Ratings: ABC's "Dancing" Premiere Marks Biggest-Ever Playback Lift - Monday's Top Show
ABC further spins the numbers for Monday, September 15.

[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.