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[08/24/13 - 08:54 AM]
Friday's Broadcast Ratings: NFL Preseason Powers CBS Victory
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, august 23, 2013)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night:

[EDITOR'S NOTE: Due to significant local NFL pre-season preemptions, all Fast Nationals are inflated.]

CBS (6.650 million viewers, #1; adults 18-49: 2.0, #1) was the network to beat on Friday with its coverage of "NFL Preseason: Seahawks at Packers" (6.650 million viewers, #1; adults 18-49: 2.0, #1).

NBC (4.715 million viewers, #2; adults 18-49: 0.9, #2) then was a distant second place with repeats of "Betty White's Off Their Rockers" (2.999 million viewers, #8; adults 18-49: 0.7, #T5), another "Betty White's Off Their Rockers" (3.092 million viewers, #7; adults 18-49: 0.7, #T5) and a new two-hour "Dateline NBC" (5.549 million viewers, #2; adults 18-49: 1.0, #T2).

Next up was ABC (3.440 million viewers, #3; adults 18-49: 0.8, #3) with second runs of "Last Man Standing" (3.433 million viewers, #5; adults 18-49: 0.6, #8), "The Neighbors" (2.438 million viewers, #9; adults 18-49: 0.5, #9), "Shark Tank" (3.550 million viewers, #4; adults 18-49: 1.0, #T2) and a new "20/20" (3.836 million viewers, #3; adults 18-49: 0.9, #4).

Meanwhile, FOX (2.276 million viewers, #4; adults 18-49: 0.5, #4) offered up repeats of "Bones" (3.099 million viewers, #6; adults 18-49: 0.7, #T5) and "The Following" (1.454 million viewers, #10; adults 18-49: 0.4, #10).

And finally, The CW (1.063 million viewers, #5; adults 18-49: 0.3, #5) wrapped the night with a new "Perfect Score" (0.908 million viewers, #13; adults 18-49: 0.3, #T11), a repeat "Perfect Score" (0.938 million viewers, #12; adults 18-49: 0.2, #13) and a new "America's Next Top Model" (1.202 million viewers, #11; adults 18-49: 0.3, #T11). In the netlet's target demo (women 18-34), "Score" delivered a 0.2 and a 0.2 rating at 8:00/7:00c and "Top Model" a 0.3 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+50.00% - Perfect Score
0.00% - 20/20
-23.08% - Dateline NBC
-40.00% - America's Next Top Model

Year-to-year changes (adults 18-49):
+50.00% - America's Next Top Model (vs. Nikita (Repeat))
+17.65% - NFL Preseason: Seahawks at Packers
-4.76% - Dateline NBC (vs. Grimm (Repeat)/Dateline NBC)
-40.00% - 20/20 (vs. 20/20 (Repeat))
-40.00% - Perfect Score (vs. America's Next Top Model)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.2/5; and ABC's "Jimmy Kimmel Live," 1.8/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/3 with an encore; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.6/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/24/12):

CBS (5.84 million viewers, #1; adults 18-49: 1.7, #1) snagged top honors on Friday with its coverage of "NFL Preseason: Chicago at N.Y. Giants" (5.84 million viewers, #2; adults 18-49: 1.7, #1).

ABC (5.61 million viewers, #2; adults 18-49: 1.4, #2) then took home the silver with its all-repeat lineup of "Shark Tank" (4.95 million viewers, #4; adults 18-49: 1.3, #4), "20/20" (5.51 million viewers, #3; adults 18-49: 1.4, #3) and another "20/20" (6.35 million viewers, #1; adults 18-49: 1.5, #2).

Next up was NBC (3.94 million viewers, #3; adults 18-49: 1.0, #T3) with encores of "America's Got Talent" (4.22 million viewers, #6; adults 18-49: 1.0, #T6) and "Grimm" (3.18 million viewers, #9; adults 18-49: 0.9, #9) plus a new "Dateline NBC" (4.42 million viewers, #5; adults 18-49: 1.2, #5).

Meanwhile, FOX (3.35 million viewers, #4; adults 18-49: 1.0, #T3) offered up second runs of "Bones" (3.36 million viewers, #7; adults 18-49: 1.0, #T6) and another "Bones" (3.35 million viewers, #8; adults 18-49: 1.0, #T6).

And finally, the season premiere of "America's Next Top Model" (1.26 million viewers, #10; adults 18-49: 0.5, #10) and a repeat of "Nikita" (0.74 million viewers, #11; adults 18-49: 0.2, #11) on The CW (1.00 million viewers, #5; adults 18-49: 0.4, #5) closed out the night. Last fall (9/14/11), "Top Model" opened to 1.91 million viewers and a 0.9 adults 18-49 rating in its old Wednesday home.

Week-to-week changes (adults 18-49):
-7.69% - Dateline NBC

Year-to-year changes (adults 18-49):
+66.67% - America's Next Top Model (vs. Nikita (Repeat))
-14.29% - Dateline NBC

In late-night metered market ratings (via NBC's press release):

·In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.0/5 with an encore; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.5/4 with an encore.

·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.6/3 with an encore; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

·At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.2/1 with an encore).

·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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