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[08/27/13 - 12:25 PM]
The Hub Network Continues to Climb in August with Year-to-Date Gains in Total Day and Primetime in All Key Demos
The Hub spins the numbers for the month to date.

[via press release from The Hub]

THE HUB NETWORK CONTINUES TO CLIMB IN AUGUST WITH YEAR-TO-DATE GAINS IN TOTAL DAY AND PRIMETIME IN ALL KEY DEMOS

Looking at the Entire Year-to-Date, The Hub Network Is Number One in Co-View Percentage Share

LOS ANGELES - The Hub Network, a destination for kids and their families, continues to gain traction in August with year-to-date increases in Total Day and Prime in all key demos, including Kids, Adults, Women and Persons 2+. The Hub Network's schedule was buoyed by the performance of its primetime movies, as well as popular series, such as "The Aquabats! Super Show!" from AWESOME FORCES! Productions; "Family Game Night" from Hasbro Studios and Zoo Productions; "Kaijudo: Clash of the Duel Masters" and "My Little Pony Friendship Is Magic," both from Hasbro Studios; "SheZow" from Moody Street Kids and Kick Start Productions, Inc.; and "Goosebumps" from Scholastic Media.

Looking at the year-to-date, the Hub Network is number one in co-view percentage share among Kids 2-11 watching with Adults 18-49. Details for daypart performance and program performance for the month of August, as well as co-view percentage share year-to-date follow.

Daypart Performance for August

· In Total Day, the Hub Network earned year-to-date time period delivery gains among Kids 2-11 (+22%), Girls 2-11 (+15%), Kids 6-11 (+32%), Girls 6-11 (+38%), Women 18-49 (+4%), Women 25-54 (+4%), Persons 2+ (+12%) and Households (+11%).

· In Prime (Monday-Sunday, 8-11 p.m. ET), the Hub Network earned year-to-date time period delivery gains among Kids 2-11 (+48%), Girls 2-11 (+30%), Kids 6-11 (+60%), Girls 6-11 (+50%), Adults 18-49 (+22%), Women 18-49 (+24%), Adults 25-54 (+19%), Women 25-54 (+23%), Persons 2+ (+29%) and Households (+32%).

Program Performance for August (all times ET)

· "The Aquabats! Super Show!" monthly average (Saturday, 1 p.m.) earned year-to-date time period delivery gains among Girls 2-11 (+3%), Kids 6-11 (+6%) and Girls 6-11 (+50%).

· The "Family Game Night" monthly average (Sunday, 7 p.m.) earned year-to-date time period delivery gains among Kids 2-11 (+15%), Girls 2-11 (+30%), Kids 6-11 (+18%), Girls 6-11 (+38%), Adults 18-49 (+14%), Women 18-49 (+17%), Adults 25-54 (+11%), Women 25-54 (+23%), Persons 2+ (+18%) and Households (+7%).

· The "Kaijudo: Clash Of The Duel Masters" monthly average (Friday, 6:30 p.m.) earned year-to-date time period delivery gains among Kids 2-11 (+2%) and Kids 6-11 (+19%).

· The "My Little Pony Friendship is Magic" monthly average (Saturday, 10:30 a.m.) earned year-to-date time period delivery gains among Kids 2-11 (+7%), Girls 2-11 (+3%), Kids 6-11 (+23%) and Girls 6-11 (+16%).

· The "SheZow" monthly average (Saturday, 12:30 p.m.) earned year-to-date time period delivery gains among Kids 2-11 (+21%), Girls 2-11 (+30%), Kids 6-11 (+42%), Girls 6-11 (+80%), Persons 2+ (+4%) and Households (+10%).

· The "Goosebumps" monthly average (Saturday, 5 p.m.) earned year-to-date time period delivery gains among Kids 2-11 (+52%), Girls 2-11 (+59%), Kids 6-11 (+84%), Girls 6-11 (+74%), Adults 18-49 (+8%), Persons 2+ (+44%) and Households (+37%).

· The August Primetime movie average (Monday-Sunday, 8-10 p.m.) earned year-to-date time period delivery gains among Kids 2-11 (+69%), Girls 2-11 (+52%), Kids 6-11 (+82%), Girls 6-11 (+76%), Adults 18-49 (+33%), Women 18-49 (+36%), Adults 25-54 (+30%), Women 25-54 (+37%), Persons 2+ (+47%) and Households (+51%).

Co-View for Year-to-Date

· Year-to-date, the Hub Network was the #1 children's network in co-view percentage share among Kids 2-11 watching with Adults 18-49. Thirty four percent (34%) of Hub Network's Kids 2-11 watched with an Adult 18-49, ahead of all networks, including Disney Channel (19%), Nickelodeon (24%), Cartoon Network (20%), Disney XD (19%) and Nicktoons (18%).

(Source: The Nielsen Company, program based dayparts, most current, 7/29/13-8/25/13 vs. 12/31/12-7/28/13, growth by delivery; co-viewing from NPower, 12/31/12-8/25/13)

About the Hub Network

The Hub Network is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub Network's lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub Network rebranded from Discovery Kids on October 10, 2010, and is available in over 73 million U.S. households. The Hub Network logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

To find the channel in your area, please visit http://www.hubworld.com and check the channel locator at the top of the page.

Visit the Hub Network on Facebook at http://www.facebook.com/hubtvnetwork





  [august 2013]  
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M
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W
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· AQUABATS SUPER SHOW, THE (HUB)
· FAMILY GAME NIGHT (HUB)
· KAIJUDO (HUB)
· MY LITTLE PONY: FRIENDSHIP IS MAGIC (DFC)
· SHEZOW (HUB)





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