[09/21/13 - 10:28 AM] ABC's "Dancing" Adds 1.4 Million Viewers in 3 Days of Playback ABC further spins the numbers for Monday, September 16.
[via press release from ABC]
ABC's "Dancing" Adds 1.4 Million Viewers in 3 Days of Playback - Premiere Is Now Up 25% in Adults 18-49 Year to Year
Based on Nielsen's just released Live + 3 Day data for this past Monday, ABC's season opener of Dancing with the Stars added 1.4 million viewers to its Live + Same Day total (going from 16.0 million L+SD to 17.4 million L+3) and gained 13% more Adults 18-49 (going from a 3.1 rating L+SD to a 3.5 rating L+3). Posting bigger lifts in the L3 data than last year's premiere, ABC's DWTS opener is now up by even higher double-digit percentages year to year in both Total Viewers (+15% - 17.4 million vs. 15.1 million) and Adults 18-49 (+25% - 3.5 rating vs. 2.8 rating).