Live + 3 Day Ratings: ABC's "Once Upon a Time" Emerges as Sunday's #1 Broadcast in Adults 18-49 / "Revenge" Is the Night's Biggest Overall Gainer in TV Playback

Live + 3 Day Ratings for Sunday, 9/29/13:

Based on Nielsen's Live + 3 Day playback data for Sunday, the season opener of ABC's Once Upon a Time emerged as Sunday's #1 broadcast series in Adults 18-49, leapfrogging over Fox's NFL-led premiere of The Simpsons to lead by 9% in the L+3 numbers (3.5 rating vs. 3.2 rating). The ABC drama grew from its Live + Same Day numbers to 10.3 million viewers (+1.8 million - 10.3 million vs. 8.5 million) and a 3.5 rating in Adults 18-49 (+0.9 rating points - 2.6 rating vs. 3.5 rating).

The season premiere of ABC's Revenge on Sunday at 9pm gained a full Adult 18-49 rating point in the L+3 numbers, going from a 2.3 rating to a 3.3 rating (+43%), making it the night's #2 broadcast series, behind only ABC's Once Upon a Time. Revenge's L+3 increase with Adults 18-49 was considerably higher for this year's premiere than for last year's opener (+43% vs. +28%). Revenge was Sunday's biggest overall gainer, adding on another +2.5 million viewers to its L+SD tally (8.1 million to 10.6 million).

ABC's series debut of Betrayal on Sunday at 10pm grew to 6.5 million viewers (+1.3 million - 6.5 million vs. 5.2 million) and a 2.0 rating in Adults 18-49 (+33% - 2.0 rating vs. 1.5 rating) in the Live + 3 Day numbers.