CBS WINS SECOND CONSECUTIVE WEEK IN VIEWERS
Network Also First in Adults 25-54
CBS Grows Year-to-Year in Viewers, Adults 18-49 and Adults 25-54
CBS Has the Top Three Programs, Including #1 Drama ("NCIS"), #1 Comedy ("The Big Bang Theory") and #1 Newsmagazine ("60 Minutes")
"The Millers" is the Week's Most-Watched Premiere and Highest-Rated in Adults 18-49
"The Crazy Ones" and "The Millers" Are the Season's #1 and #2 New Programs
Through First Two Weeks of New Season, DVR Playback Up +17% in Viewers and +11% in Adults 18-49; "The Big Bang Theory" and "Elementary" Post Record 3-Day Lifts
CBS placed first in viewers for the second consecutive week of the new season and was first in adults 25-54 (tie), in a week in which the Network had the top three programs - including the #1 drama, comedy and newsmagazine - as well as the top two new shows, according to Nielsen live plus same day ratings for the week ending Oct. 6
Additionally, CBS posted year-to-year growth in all key measures, up +4% in viewers and adults 18-49 and +3% in adults 25-54 compared to the week last year.
CBS had the top three programs of the week and four of the top five in viewers, and four of the top 10 programs in adults 25-54. Among adults 18-49, CBS had nine of the top 20, more than any other network.
NCIS was the week's most-watched program with 19.98 million viewers, followed by THE BIG BANG THEORY with 18.22 million and 60 MINUTES at 17.94 million.
THE MILLERS was the week's most-watched new series premiere with 13.09 million viewers and the highest-rated in adults 18-49 with a 3.3. Through the first two weeks of the season, THE CRAZY ONES and THE MILLERS are the top two new series in viewers.
CBS Weekly Highlights:
· NCIS was first in viewers (19.98m) and second in both adults 25-54 (4.6/12) and adults 18-49 (3.5/11), placing ahead of ABC's "Marvel's Agents of S.H.I.E.L.D." NCIS was the night's #1 program in viewers, #1 scripted program in both adults 25-54 and adults 18-49.
BIG BANG THEORY
· THE BIG BANG THEORY (8:00-8:31 PM) was first in viewers (18.22m), adults 25-54 (6.8/20) and adults 18-49 (5.2/17) and ranked as Thursday's #1 program in viewers, adults 25-54 and adults 18-49.
· The premiere of THE MILLERS (8:31-9:01 PM) was first in viewers (13.09m), adults 25-54 (4.5/12) and adults 18-49 (3.3/10). Compared to last year's time period premiere of TWO AND A HALF MAN, THE MILLERS gained +550,000 viewers (from 12.54m +4%). THE MILLERS was the week's #1 series premiere in viewers, adults 25-54 and adults 18-49.
THE CRAZY ONES
· In its second week, THE CRAZY ONES (9:01-9:31 PM) was first in viewers (11.71m) and adults 25-54 (4.0/10) and was second in adults 18-49 (2.9/08, -0.2 behind ABC).
· 60 MINUTES (7:44-8:44 PM) was first in viewers (17.94m), adults 25-54 (5.1/12) and adults 18-49 (3.8/10) in the 7:30-8:30 PM hour. 60 MINUTES posted its biggest audience since Dec. 16, 2012.
3-DAY DVR PLAYBACK HIGHLIGHTS
· DVR playback through the first two weeks of the 2013/14 season is up vs. year ago: +17% in viewers, +11% in adults 18-49 and +24% in adults 50+ .
· The second week of THE BIG BANG THEORY added +4.39m viewers (22.61m from 18.22m), +2.2 rating points in adults 25-54 (9.0 from 6.8), +1.9 rating points in adults 18-49 (7.3 from 5.2). This was the series' largest lifts ever in viewers and adults 25-54, while matching its best lift ever in adults 18-49.
· ELEMENTARY added +4.01m viewers (13.39m from 9.38m), +1.6 rating points in adults 25-54 (4.4 from 2.8) and +1.3 rating points in adults 18-49 (3.3 from 2.0). ELEMENTARY posted the series its best-ever live plus three day lift in adults 18-49, matched its series-best in adults 25-54 and posted its second-best viewers lift (behind last week).
Prime averages are based on the following hours of rated broadcasts in Week #2:
CBS - 22 hours
NBC - 21-1/2 hours
ABC - 22 hours
FOX - 15 hours, 20 minutes
Editor's Note: Television viewing on platforms such as DVR, video-on-demand and online streaming continues to grow at a fast pace. Last season during premiere week, Live+7 CBS audiences grew 20% over Live+SD in total viewers, up from 17% in 2012. In A18-49, Live+7 levels grew 29% from Live+SD, up from 23% one year ago. Additionally, many CBS shows experienced as much as a 50% increase in total viewers once full 30-day multi-platform audiences were accounted for. In an effort to quantify how much non-linear viewing adds to Live+SD audiences, CBS Research will provide estimates for series which will include DVR playback as well as multi-platform viewership.