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[10/10/13 - 12:13 PM]
"Sleepy Hollow" Premiere Hits 25 Million with DVR, VOD and Streaming
FOX further spins the numbers for Monday, September 16.

[via press release from FOX]

"SLEEPY HOLLOW" PREMIERE HITS 25 MILLION WITH DVR, VOD AND STREAMING

With the Live+7 Nielsen data that came in earlier this week, plus the available VOD and Fox.com/Hulu streaming numbers, the SLEEPY HOLLOW premiere total audience has now surpassed 25 million viewers/views! This means that, in less than 30 days, the premiere viewership has virtually doubled from Nielsen's Live + Same Day Total Audience of 12.7 million.

Here's how the numbers break down (graph attached):

Sleepy Hollow (P)
Multi-Platform Total Audience-to-date (Nielsen Total Audience ratings + VOD Views + streams) = 25.09 Mil
L+SD = 12.70 Mil
L+3 (1-3 days) Lift = 3.73 Mil
L+7 (4-7 days) Lift = 1.54 Mil
L+7 new viewers from Fri encore (unduplicated) = 4.59 Mil
VOD (4+ days) = .918 Mil
Hulu & Fox.com = 1.60 Mil

Hulu, Fox.com thru 10/3/13; VOD thru 10/1/13





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