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[10/17/13 - 08:30 AM]
"Toy Story of Terror!" Premiere Delivers Big Numbers for ABC
ABC spins the numbers for Wednesday, October 16.

[via press release from ABC]

"Toy Story of Terror!" Premiere Delivers Big Numbers for ABC

ABC Wednesday Prime (8-11pm - 7.5 million and 2.4/7 in AD18-49): Up against Fox's MLB playoff game (American League Championship Series), ABC ranked #1 on Wednesday in Adults 18-49 for the 4th straight week, tying Fox and CBS and leading NBC by 1 full rating point (1.4/4). ABC aired the Top 2 TV shows of the night with Modern Family and Toy Story of Terror! ABC is delivering its most competitive Wednesday start to a season in 6 years - since 2007.

Toy Story of Terror! (8-8:30pm - 10.3 million and 3.0/9 in AD18-49): At 8pm, ABC's premiere of Toy Story of Terror! opened at #1 among Total Viewers and Adults 18-49, giving ABC its best performance in the time period in nearly 2 years - since 11/09/11. In addition, it was the night's dominant #1 show with Kids 2-11 (5.7/19) posting the Net's highest rating in the half hour in almost 6 years - 11/28/07. Among viewers and young adults, Toy Story of Terror! Stands as broadcast TV's highest-rated animated special since November 2011 and ABC's top animated special since December 2009 - since 11/29/11 and 12/08/09.

...more to come

ABC is #1 on Wednesday for the 4th Straight Week in AD18-49

ABC Wednesday Prime (8-11pm - 7.5 million and 2.4/7 in AD18-49): Up against Fox's MLB playoff game (American League Championship Series), ABC ranked #1 on Wednesday in Adults 18-49 for the 4th straight week, tying Fox and CBS and leading NBC by 1 full rating point (1.4/4). ABC aired the Top 2 TV shows of the night with Modern Family and Toy Story of Terror! ABC is delivering its most competitive Wednesday start to a season in 6 years - since 2007-08.

Toy Story OF TERROR! (8-8:30pm - 10.3 million and 3.0/9 in AD18-49): At 8pm, ABC's premiere of Toy Story OF TERROR! opened at #1 among Total Viewers and Adults 18-49, giving ABC its best performance in the time period in nearly 2 years - since 11/09/11. In addition, it was the night's dominant #1 show with Kids 2-11 (5.7/19) posting the Net's highest rating in the half hour in almost 6 years - 11/28/07. Among viewers and young adults, Toy Story OF TERROR! stands as broadcast TV's highest-rated animated special since November 2011 and ABC's top animated special since December 2009 - since 11/29/11 and 12/08/09.

Back in the Game (8:30-9pm - 6.2 million and 1.8/5 in AD18-49): In the 8:30pm half-hour, ABC's Back in the Game held even week to week in Adults 18-49, beating NBC's Revolution in the time period by 29% (1.4/4). The new ABC comedy was up week to week in other key demos, posting a best-since-debut number with Adults 18-34, while hitting series highs with Women 18-34 and Teens 12-17 and Kids 2-11.

Modern Family (9-9:30pm - 10.8 million and 4.0/11 in AD18-49): For the 4th consecutive week this season, ABC's Modern Family was Wednesday's dominant #1 TV show among Adults 18-49. Modern Family was up week to week in Total Viewers (+2%) Adults 18-49 (+3%).

Super Fun Night (9:30-10pm - 6.0 million and 2.1/6 in AD18-49): ABC's Super Fun Night was the #2 series in 9:30pm half among Adults 18-49, beating the final half-hour of NBC's L&O: SVU by 11% (1.9/5). In addition, the freshman comedy ranked #2 in the half-hour with key Women (W18-34/W18-49) and was the #1 broadcast program with Teens 12-17.

Nashville (10-11pm - 5.8 million and 1.7/5 in AD18-49): At 10pm, ABC's Nashville was up 6% week to week in Adults 18-49, beating NBC's Ironside by a best-yet 55% (1.7/5 vs. 1.1/3). In addition for the 3rd week in a row, Nashville beat out its broadcast competition in the hour with Women 18-34.

Quick Take for Wednesday, October 16, 2013 (Fast Affiliate Live + Same Day Program Ratings)

ABC is No. 1 on Wednesday in Adults 18-49 for the 4th Straight Week Marking its Most Competitive Start to a Season in 6 Years on the Night

At 8pm, "Toy Story OF TERROR!" Premieres at No. 1 in Viewers and Young Adults, Generating ABC's its Highest Numbers in the Half-Hour in Nearly 2 Years

"Back in the Game" Hits a Best-Since-Debut Number in Adults 18-34 And Delivers Series Highs with Women 18-34 and Teens 12-17

Growing Week to Week in Viewers and Young Adults, ABC's "Modern Family" Is Wednesday's No. 1 TV Show in Adults 18-49 for the 4th Week in a Row

"Super Fun Night" Earns Second with Key Women and is No. 1 with Teens 12-17

ABC's "Nashville" is Up in Adults 18-49 to Beat NBC's "Ironside" by a Best-Yet 55%

ABC Wednesday Prime (8:00-11:00 p.m. - 7.5 million and 2.4/7 in AD18-49):

Up against Fox's MLB playoff game (American League Championship Series), ABC ranked No. 1 on Wednesday in Adults 18-49 for the 4th straight week, tying Fox and CBS and leading NBC by 1 full rating point (1.4/4). ABC aired the Top 2 TV shows of the night among young adults with "Modern Family" and "Toy Story OF TERROR!"

· ABC is delivering its most competitive Wednesday start to a season in 6 years - since 2007-08.

"Toy Story OF TERROR!" (8:00-8:30 p.m. - 10.3 million and 3.0/9 in AD18-49):

At 8:00 p.m., ABC's premiere of "Toy Story OF TERROR!" opened at No. 1 among Total Viewers and Adults 18-49, giving ABC its best performance in the time period in nearly 2 years - since 11/09/11. In addition, it was the night's dominant No. 1 show with Kids 2-11 (5.7/19) posting the Net's highest rating in the half-hour in almost 6 years - 11/28/07. It was also the most social entertainment broadcast of the evening (25,571 tweets).

· Among viewers and young adults, "Toy Story OF TERROR!" stands as broadcast TV's highest-rated animated special since November 2011 and ABC's top animated special since December 2009 - since 11/29/11 and 12/08/09.

"Back in the Game" (8:30-9:00 p.m. - 6.2 million and 1.8/5 in AD18-49):

In the 8:30 p.m. half-hour, ABC's "Back in the Game" held even week to week in Adults 18-49, beating NBC's "Revolution" in the time period by 29% (1.4/4).

· The new ABC comedy was up week to week in other key demos, posting a best-since-debut number with Adults 18-34, while hitting series highs with Women 18-34, Teens 12-17 and Kids 2-11.

"Modern Family" (9:00-9:30 p.m. - 10.8 million and 4.0/11 in AD18-49):

For the 4th consecutive week this season, ABC's "Modern Family" was Wednesday's dominant No. 1 TV show among Adults 18-49.

· "Modern Family" was up week to week in Total Viewers (+2%) Adults 18-49 (+3%).

"Super Fun Night" (9:30-10:00 p.m. - 6.0 million and 2.1/6 in AD18-49):

ABC's "Super Fun Night" was the No. 2 series in 9:30 p.m. half-hour among Adults 18-49, beating the final half-hour of NBC's "L&O: SVU" by 11% (2.1/6 vs. 1.9/5). In addition, the freshman comedy ranked No. 2 in the half-hour with key Women (W18-34/W18-49) and was the No. 1 broadcast program with Teens 12-17.

"Nashville" (10:00-11:00 p.m. - 5.8 million and 1.7/5 in AD18-49):

At 10:00 p.m., ABC's "Nashville" was up 6% week to week in Adults 18-49, beating NBC's "Ironside" by a best-yet 55% (1.7/5 vs. 1.1/3). In addition for the 3rd week in a row, "Nashville" beat out its broadcast competition in the hour with Women 18-34.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 10/16/13. Socialguide 10/16/13, Total Tweets for each episode +/- 3hrs during telecast.





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· MODERN FAMILY (ABC)





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