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[10/21/13 - 08:40 AM]
ABC's "Betrayal" Is Up Week to Week by 24% in Viewers and by 13% in Adults 18-49
ABC spins the numbers for Sunday, October 20.

[via press release from ABC]

ABC's "Betrayal" Is Up Week to Week by 24% in Viewers and by 13% in Adults 18-49

ABC Sunday Prime (7-11pm - 5.6 million and 1.4/4 in AD18-49): Opposite NBC's big Sunday Night Football contest (Broncos-Colts) and an NFL overrun-boosted CBS pushing its lineup back approximately 30 minutes, ABC delivered Sunday's Top 2 broadcast dramas in Adults 18-49 for the 4th consecutive week with Once Upon a Time and Revenge, outdelivering NFL-assisted CBS' The Good Wife and The Mentalist. In addition, Once Upon a Time (43k tweets) and Revenge (17k tweets) were Sunday's Top 2 most social entertainment series on broadcast TV. The Net increased its overall audience for the 2nd week in a row (+4%) to a best-since-premiere number.

America's Funniest Home Videos (7-8pm - 5.7 million and 1.1/3 in AD18-49): In the 7 o'clock hour, America's Funniest Home Videos was up 8% in Total Viewers over its premiere the prior week.

Once Upon a Time (8-9pm - 7.0 million and 2.0/6 in AD18-49): Sunday's top-rated broadcast drama, ABC's Once Upon a Time surged 82% over its Adult 18-49 lead-in at 8pm and gained 11% from its first half-hour to its second half-hour.

Live + 7 Day Ratings: On average this season, Once Upon a Time builds 46% over its L+SD number to a 3.8 rating in Adults 18-49 in L+7 (+1.2 rating points). This year's Adult 18-49 build in TV playback for the show is 11 percentage points higher than the same point last year (+46% vs. +35%).

Revenge (9-10pm - 6.1 million and 1.5/4 in AD18-49): During the 9 o'clock hour, ABC's Revenge defeated its CBS' drama competition (The Good Wife = 1.4/3) in Adults 18-49. Revenge increased its overall audience week to week (+2%).

Live + 7 Day Ratings: On average this season, ABC's Revenge adds 52% to its L+SD number up to a 3.2 rating in L+7 (+1.1 rating points). Like its lead-in, Revenge's L+7 increase with Adults 18-49 is 11 full percentage points higher than the same point last year (+52% vs. +41%).

Betrayal (10-11pm - 3.6 million and 0.9/2 in AD18-49): During the 10 o'clock hour, ABC's Betrayal was up week to week by 24% in Total Viewers and 13% in Adults 18-49. ABC's freshman drama continued to outperform its CBS drama competition (The Good Wife/The Mentalist) in Women 18-34, leading 10%.

Live + 7 Day Ratings: Betrayal showed a big increase in L+7 Adult 18-49 gains for its second telecast (55% in Week 2 vs. 40% in Week 1). On average, the new ABC drama is delivering a 1.9 L7 Adult 18-49.

Quick Take for Sunday, October 20, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC Builds its Overall Sunday Audience for the 2nd Consecutive Week

ABC Airs Sunday's Top 2 Broadcast Dramas for the 4th Week in a Row Among Adults 18-49 with "Once Upon a Time" and "Revenge"

"America's Funniest Home Videos" Tops its Week-Ago Premiere in Viewers

"Betrayal" Grows Week to Week by 24% in Viewers and by 13% in Adults 18-49

ABC Sunday Prime (7:00-11:00 p.m. - 5.6 million and 1.4/4 in AD18-49):

Opposite NBC's big Sunday Night Football contest (Broncos-Colts) and an NFL overrun-boosted CBS pushing its lineup back approximately 30 minutes, ABC delivered Sunday's Top 2 broadcast dramas in Adults 18-49 for the 4th consecutive week with "Once Upon a Time" and "Revenge," outdelivering NFL-assisted CBS' "The Good Wife" and "The Mentalist." In addition, "Once Upon a Time" (43,234 tweets) and "Revenge" (16,939 tweets) were Sunday's Top 2 most social entertainment series on broadcast TV.

· The Net increased its overall audience for the 2nd week in a row (+4%) to a best-since-premiere number.

"America's Funniest Home Videos" (7:00-8:00 p.m. - 5.7 million and 1.1/3 in AD18-49):

In the 7 o'clock hour, "America's Funniest Home Videos" was up 8% in Total Viewers over its season premiere the prior week.

"Once Upon a Time" (8:00-9:00 p.m. - 7.0 million and 2.0/6 in AD18-49):

Sunday's top-rated broadcast drama, ABC's "Once Upon a Time," surged 82% over its Adult 18-49 lead-in at 8:00 p.m. and gained 11% from its first half-hour to its second half-hour (1.9/5 to 2.1/5).

· Live + 7 Day Ratings: On average this season, "Once Upon a Time" builds 46% over its L+SD number to a 3.8 rating in Adults 18-49 in L+7 (+1.2 rating points). This year's Adult 18-49 build in TV playback for the show is 11 percentage points higher than the same point last year (+46% vs. +35%).

"Revenge" (9:00-10:00 p.m. - 6.1 million and 1.5/4 in AD18-49):

During the 9 o'clock hour, ABC's "Revenge" defeated its CBS' drama competition ("The Good Wife" = 1.4/3) in Adults 18-49. "Revenge" increased its overall audience week to week (+2%).

· Live + 7 Day Ratings: On average this season, ABC's "Revenge" adds 52% to its L+SD number up to a 3.2 rating in L+7 (+1.1 rating points). Like its lead-in, "Revenge's" L+7 increase with Adults 18-49 is 11 full percentage points higher than the same point last year (+52% vs. +41%).

"Betrayal" (10:00-11:00 p.m. - 3.6 million and 0.9/2 in AD18-49):

During the 10 o'clock hour, ABC's "Betrayal" was up week to week by 24% in Total Viewers and 13% in Adults 18-49. ABC's freshman drama continued to outperform its CBS drama competition ("The Good Wife"/"The Mentalist") in Women 18-34, leading by 10%.

· Live + 7 Day Ratings: "Betrayal" showed a big increase in L+7 Adult 18-49 gains for its second telecast (+55% in Week 2 vs. +40% in Week 1). On average, the new ABC drama is delivering a 1.9 L7 Adult 18-49.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 10/20/13.





  [october 2013]  
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· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BETRAYAL (ABC)
· GOOD WIFE, THE (CBS)
· MENTALIST, THE (CBS)
· ONCE UPON A TIME (ABC)
· REVENGE (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)









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