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[10/23/13 - 08:33 AM]
"SHIELD" Is Tuesday's #1 TV Show for the 5th Straight Week in Key Men
ABC spins the numbers for Tuesday, October 22.

[via press release from ABC]

ABC's "The Goldbergs" Is Up/"SHIELD" Is Tuesday's #1 TV Show for the 5th Straight Week in Key Men

ABC Tuesday Prime (8-11pm - 5.1 million and 1.7/5 in AD18-49); ABC's Tuesday lineup was up week to week in Adults 18-49 (+6%) and beat Fox on the night by 13% (1.7/5 vs. 1.5/4).

Marvel's Agents of S.H.I.E.L.D. (8-9pm - 7.1 million and 2.6/8 in AD18-49): ABC's Marvel's Agents of S.H.I.E.L.D. earned a strong second place in the 8 o'clock hour with Adults 18-49 to CBS' NCIS, beating NBC's The Biggest Loser by 30% (2.0/6) and Fox's comedies by 73% (1.5/4). It was once again the #2 scripted TV show on Tuesday in Adults 18-49 (tie). The ABC drama continued to win its hour with Adults 18-34 and key Men (M18-34/M18-49) to rank as Tuesday's #1 TV show for the 5th week in a row in Men 18-34 and Men 18-49.

· S.H.I.E.L.D. paced within 1-tenth of its week-ago Adult 18-49 Fast Affiliate rating. Please Note: The show has been going up by at least 1-tenth of a rating point each week in the National ratings.

The Goldbergs (9-9:30pm - 5.3 million and 1.7/5 in AD18-49): At 9pm, The Goldbergs was up week to week by 4% in Total Viewers and 6% in Adults 18-49. Outdrawing Fox's New Girl (3.8 million and 1.8/5) in the half-hour by 1.5 million viewers and running in a virtual-tie with Adults 18-49, The Goldbergs was Tuesday's most-watched comedy for the 5th straight week.

Trophy Wife (9:30-10pm - 4.0 million and 1.2/3 in AD18-49): Holding better than 90% retention week to week in viewers (98%) and young adults (92%), ABC's Trophy Wife was Tuesday's 2nd-most-watched comedy, behind only The Golbergs and topping all 4 of Fox's comedies on the evening.

Shark Tank - R (10-11pm - 3.5 million and 1.1/3 in AD18-49): At 10pm, ABC's encore Shark Tank improved the hour week to week in viewers (+35%) and young adults (+83%).

Quick Take for Tuesday, October 22, 2013 (Fast Affiliate Live + Same Day Ratings)

"S.H.I.E.L.D." is Tuesday's No. 1 TV Show in Key Men for the 5th Week Running

"The Goldbergs" Builds its Numbers Week to Week in Viewers and Young Adults

"Trophy Wife" Outdraws All 4 of Fox's Tuesday Comedies for the 5th Straight Week

ABC's "Shark Tank" Encore Improves the 10pm Hour for the Net Week to Week

ABC Tuesday Prime (8:00-11:00 p.m. - 5.1 million and 1.7/5 in AD18-49);

ABC's Tuesday lineup was up week to week in Adults 18-49 (+6%) and beat Fox on the night by 13% (1.7/5 vs. 1.5/4).

"Marvel's Agents of S.H.I.E.L.D." (8:00-9:00 p.m. - 7.1 million and 2.6/8 in AD18-49):

ABC's "Marvel's Agents of S.H.I.E.L.D." earned a strong second place in the 8 o'clock hour with Adults 18-49 to CBS' "NCIS," beating NBC's "The Biggest Loser" by 30% (2.0/6) and Fox's comedies by 73% (1.5/4). It was once again the No. 2 scripted TV show on Tuesday in Adults 18-49 (tie). The ABC drama continued to win its hour with Adults 18-34 and key Men (M18-34/M18-49) to rank as Tuesday's No. 1 TV show for the 5th week in a row in Men 18-34 and Men 18-49.

· "S.H.I.E.L.D." paced within 1-tenth of its week-ago Adult 18-49 Fast Affiliate rating. Please Note: The show has been going up by at least 1-tenth of a rating point each week in the National ratings.

"The Goldbergs" (9:00-9:30 p.m. - 5.3 million and 1.7/5 in AD18-49):

At 9:00 p.m., "The Goldbergs" was up week to week by 4% in Total Viewers and 6% in Adults 18-49. Outdrawing Fox's "New Girl" (3.8 million and 1.8/5) in the half-hour by 1.5 million viewers and running in a virtual-tie with Adults 18-49, "The Goldbergs" was Tuesday's most-watched comedy for the 5th straight week.

"Trophy Wife" (9:30-10:00 p.m. - 4.0 million and 1.2/3 in AD18-49):

Holding better than 90% retention week to week in viewers (98%) and young adults (92%), ABC's "Trophy Wife" was Tuesday's 2nd-most-watched comedy, behind only "The Golbergs," topping all 4 of Fox's comedies on the evening for its 5th consecutive telecast.

"Shark Tank - R" (10:00-11:00 p.m. - 3.5 million and 1.1/3 in AD18-49):

At 10:00 p.m., ABC's encore "Shark Tank" improved the hour week to week in viewers (+35%) and young adults (+83%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year- to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 10/22/13.





  [october 2013]  
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M
T
W
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F
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· BIGGEST LOSER, THE (NBC)
· GOLDBERGS, THE (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· NCIS (CBS)
· NEW GIRL (FOX)
· SHARK TANK (ABC)
· TROPHY WIFE (ABC)





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