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[10/28/13 - 08:28 AM]
ABC's Sunday Lineup Grows Against the World Series and "SNF"
ABC spins the numbers for Sunday, October 27.

[via press release from ABC]

ABC's Sunday Lineup Grows Against the World Series and "SNF"

ABC Sunday Prime (7-11pm - 5.5 million and 1.5/4 in AD18-49): Opposite stiff professional sports competition from NBC's Sunday Night Football and Fox's World Series Game 4, ABC's Sunday lineup gained 7% week to week in Adults 18-49 to match a 3-week high. ABC's Once Upon a Time and Revenge were Sunday's Top 2 broadcast dramas in Adults 18-49 for the 4th straight week outdelivering CBS' The Good Wife and The Mentalist. Against the heightened competition, each of the Net's Sunday series were up or held even week to week.

America's Funniest Home Videos (7-8pm - 6.1 million and 1.4/4 in AD18-49): In the 7 o'clock hour, America's Funniest Home Videos was up 27% over the prior week in Adults 18-49 to deliver a season high.

Once Upon a Time (8-9pm - 7.0 million and 2.2/5 in AD18-49): Sunday's top-rated broadcast drama, ABC's Once Upon a Time spiked over its Adult 18-49 lead-in at 8pm (+57%) and defeated its non-sports competition on CBS by 29% (Amazing Race = 1.7/4). The ABC drama was up 5% week to week in Adults 18-49.

Revenge (9-10pm - 5.6 million and 1.5/3 in AD18-49): During the 9 o'clock hour, ABC's Revenge defeated its CBS drama competition by 7% (The Good Wife = 1.4/3) in Adults 18-49. Revenge held steady with the prior week in Adults 18-49.

Betrayal (10-11pm - 3.4 million and 1.0/2 in AD18-49): During the 10 o'clock hour, ABC's Betrayal grew for the 2nd week in a row with Adults 18-49 (+11%). ABC's freshman drama once again beat out its CBS drama competition in the hour (The Mentalist) in Women 18-34, leading by 11%.

Quick Take for Sunday, October 27, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC's Sunday Lineup Grows Against the World Series and NFL Football

"America's Funniest Home Videos" Surges 27% in Adults 18-49 to a Season High

Up Week To Week, "Once Upon A Time" Dominates "Amazing Race" in Adults 18-49

From 9-10pm, ABC's "Revenge" Defeats CBS' "The Good Wife" with Young Adults

Gaining 11%, "Betrayal" Posts its 2nd Consecutive Week of Adult 18-49 Increases

ABC Sunday Prime (7:00-11:00 p.m. - 5.5 million and 1.5/4 in AD18-49):

Opposite a night of big professional sports competition from Fox's World Series Game 4 and NBC's Sunday Night Football, ABC's Sunday lineup gained 7% week to week in Adults 18-49 to match a 3-week high. And despite the heightened competition, each of the Net's Sunday series were up or held even week to week.

· ABC's "Once Upon a Time" and "Revenge" were Sunday's Top 2 broadcast dramas in Adults 18-49 for the 5th straight week this season ahead of CBS' "The Good Wife" and "The Mentalist."

"America's Funniest Home Videos" (7:00-8:00 p.m. - 6.1 million and 1.4/4 in AD18-49):

In the 7 o'clock hour, "America's Funniest Home Videos" was up 27% over the prior week in Adults 18-49 to deliver a season high.

"Once Upon a Time" (8:00-9:00 p.m. - 7.0 million and 2.2/5 in AD18-49):

Sunday's top-rated broadcast drama, ABC's "Once Upon a Time," spiked over its Adult 18-49 lead-in at 8:00 p.m. (+57%) and defeated its non-sports competition on CBS by 29% ("Amazing Race" = 1.7/4). "Once Upon a Time" continued to rank as the No. 1 most social broadcast series of the evening with 63,878 tweets, up 48% from the prior week.

· The ABC drama was up 5% week to week in Adults 18-49.

"Revenge" (9:00-10:00 p.m. - 5.6 million and 1.5/3 in AD18-49):

During the 9 o'clock hour, ABC's "Revenge" defeated its CBS drama competition by 7% ("The Good Wife" = 1.4/3) in Adults 18-49. "Revenge" held steady with the prior week in Adults 18-49.

"Betrayal" (10:00-11:00 p.m. - 3.4 million and 1.0/2 in AD18-49):

During the 10 o'clock hour, ABC's "Betrayal" grew for the 2nd week in a row with Adults 18-49 (+11%). ABC's freshman drama once again beat out its CBS drama competition in the slot ("The Mentalist") with Women 18-34, leading by 11% (1.0/3 vs. 0.9/3).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 10/27/13.





  [october 2013]  
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· AMAZING RACE, THE (CBS)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BETRAYAL (ABC)
· GOOD WIFE, THE (CBS)
· MENTALIST, THE (CBS)
· ONCE UPON A TIME (ABC)
· REVENGE (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)









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