[10/29/13 - 10:46 AM]
Disney Channel Ranks #1 in Total Day for the 30th Consecutive Month in Kids 6-11 and 42nd in Tweens 9-14
Disney Channel spins the numbers for the week of October 21-27.

[via press release from Disney Channel]

Ratings Highlights for October 2013 - Final National Ratings

Disney Channel Ranks as TV's #1 Network in Total Day for the 30th Consecutive Month in Kids 6-11 and 42nd Straight Month in Tweens 9-14

24-Hour Disney Junior Channel is TV's #1 Preschool-Dedicated Total Day Network for the 7th Straight Month in Total Viewers, Kids 2-5 and Boys 2-5; Delivers the Top 5 TV Telecasts Among Preschool Networks

Disney Channel

During October 2013, powered by 'Monstober' Halloween-themed episodes, Disney Channel, the 24-hour kid-driven, family inclusive television network, ranked as TV's #1 network for the 30th consecutive month in Kids 6-11 (541,000/2.3 rating) and for the 42nd straight month in Tweens 9-14 (491,000/2.0 rating).

Competitively, Disney Channel towered over Nickelodeon by double digits for the 28th consecutive month in both Kids 6-11 (+37% - 541,000 vs. 396,000) and Tweens 9-14 (+90% - 491,000 vs. 259,000).

In Prime, Disney Channel lengthened its streak as TV's #1 network to 104 consecutive months in Kids 6-11 (919,000/3.9 rating) and to 100 straight months in Tweens 9-14 (833,000/3.4 rating).

· Disney Channel delivered the month's Top 14 cable TV telecasts in Kids 2-11, Top 24 TV telecasts in Kids 6-11 and Top 29 TV telecasts in Tweens 9-14 (Top 5 below):

24- Hour Disney Junior Channel

24-hour Disney Junior Channel ranked as the #1 preschool-dedicated TV network for the 7th consecutive month in Total Viewers (430,000), Kids 2-5 (209,000/1.3 rating) and Boys 2-5 (106,000/1.3 rating) - each month since reporting public ratings - was #1 for the 4th straight month in Girls 2-5 (103,000/1.3 rating) and for the 5th month in a row in Women 18-49 (84,000).

Notably, Disney Junior channel delivered the month's Top 5 telecasts in Kids 2-5 across preschool-dedicated TV networks:

· Disney Junior Channel surpassed Nick Jr. by double digits across target demos, including by 29% in Total Viewers (430,000 vs. 334,000), by 30% in Kids 2-5 (209,000 vs. 161,000), by 27% in Girls 2-5 (103,000 vs. 81,000), by 33% in Boys 2-5 (106,000 vs. 80,000) and by 20% in Women 18-49 (84,000 vs. 70,000), despite being in 14.0 million fewer homes.

· Disney Junior Channel towered over Sprout by triple digits across all key measures: by 149% in Total Viewers (430,000 vs. 173,000), by 165% in Kids 2-5 (209,000 vs. 79,000), by 171% in Girls 2-5 (103,000 vs. 38,000), by 165% in Boys 2-5 (106,000 vs. 40,000) and by 121% in Women 18-49 (84,000 vs. 38,000).

Source: NTI, U.S. ratings, most current, October 2013: 9/30/13-10/27/13; Total Day rank streaks include ties based on rating.

  [october 2013]  

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