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[10/30/13 - 08:24 AM]
Out of a Repeat "SHIELD," ABC's "Goldbergs" and "Trophy Wife" Grow Week to Week and Improve Their Slots Year to Year
ABC spins the numbers for Tuesday, October 29.

[via press release from ABC]

Out of a Repeat "SHIELD," ABC's "Goldbergs" and "Trophy Wife" Grow Week to Week and Improve Their Slots Year to Year

The Goldbergs (9-9:30pm - 5.4 million and 1.7/4 in AD18-49): Building on its repeat S.H.I.E.L.D. lead-in (4.3 million and 1.2/4) 9pm, ABC's The Goldbergs was up week to week in Total Viewers (+4% to a 3-week high) and held 100% of its Adult 18-49 delivery (matching a 3-week high). The Goldbergs beat Fox's The X Factor (4.4 million and 1.5/4) in the hour by 1.0 million viewers and by 13% in Adults 18-49.

· The Goldbergs was up over by double-digit margins over ABC's year-ago original of Happy Endings (4.3 million and 1.4/5 on 10/30/12) in the half hour, which had the advantage of airing out of an original DWTS, gaining 26% in Total Viewers and 21% in Adults 18-49.

Trophy Wife (9:30-10pm - 4.3 million and 1.4/4 in AD18-49): In the 9:30pm half-hour, ABC's Trophy Wife was up week to week in Total Viewers (+5% to a 3-week high) and Adults 18-49 (+17% to match its 2nd highest rating).

· Like its lead-in, Trophy Wife grew from ABC's year-ago original Don't Trust the B---- in Apt 23 (3.3 million and 1.2/3 on 10/30/12) in the half hour, improving by 30% in Total Viewers and by 17% in Adults 18-49.

Quick Take for Tuesday, October 29, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC's "The Goldbergs" Surges Over its Repeat "S.H.I.E.L.D." Lead-in at 9pm to Beat Out Fox's "The X Factor" in the Half-Hour with Total Viewers and Adults 18-49

"The Goldbergs" Builds to a 3-Week High in Viewers and Boosts its Slot Year to Year

Surging 17% Week to Week, "Trophy Wife" Equals its 2nd-Best Adult 18-49 Number

"Trophy Wife" Improves its Slot by Double-Digit Percentages Year Over Year

"The Goldbergs" (9:00-9:30 p.m. - 5.4 million and 1.7/4 in AD18-49):

Building on its repeat "S.H.I.E.L.D." lead-in (4.3 million and 1.2/4) at 9:00 p.m., ABC's "The Goldbergs" was up week to week in Total Viewers (+4% to a 3-week high) and held 100% of its Adult 18-49 delivery (matching a 3-week high). The freshman ABC comedy beat Fox's "The X Factor" (4.4 million and 1.5/4) in the half-hour by 1.0 million viewers and by 13% in Adults 18-49.

· "The Goldbergs" was up by double-digit margins over ABC's year-ago original "Happy Endings" (4.3 million and 1.4/3 on 10/30/12) in the half-hour, which had the advantage of airing out of an original "Dancing," gaining 26% in Total Viewers and 21% in Adults 18-49.

"Trophy Wife" (9:30-10:00 p.m. - 4.3 million and 1.4/4 in AD18-49):

In the 9:30 p.m. half-hour, ABC's "Trophy Wife" was up week to week in Total Viewers (+5% to a 3-week high) and Adults 18-49 (+17% to match its 2nd highest rating).

· Like its lead-in, "Trophy Wife" grew from ABC's year-ago original "Don't Trust the B---- in Apt 23" (3.3 million and 1.2/3 on 10/30/12) in the half-hour, improving by 30% in Total Viewers and by 17% in Adults 18-49.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year- to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 10/29/13.





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· DON'T TRUST THE BITCH IN APARTMENT 23 (ABC)
· GOLDBERGS, THE (ABC)
· HAPPY ENDINGS (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· TROPHY WIFE (ABC)
· X FACTOR, THE (FOX)





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