[11/05/13 - 11:43 AM]
College Football: ABC Televises Week's Top Two Games & Wins Saturday Night
ESPN spins the numbers for Saturday, November 2.

[via press release from ESPN]

College Football: ABC Televises Week's Top Two Games & Wins Saturday Night

· ABC, ESPN, ESPN2 & ESPNU Audience Growth Led by Double-Digit Increases for Saturday Night Football

· ESPN Digital Platforms Continue to Post Growth

· Top Metered Market Ratings for ABC Saturday Games

ABC televised the two most-viewed college football games of the week Saturday, Nov. 2, led by Saturday Night Football Presented by Windows - Florida State defeating Miami 41-14 - which averaged 8,354,000 viewers and a 5.1 rating. That helped ABC win the night among households, viewers, and all key men and adult demographics.

ABC's coverage of Michigan State beating Michigan 29-6, Saturday at 3:30 p.m. ET, was the second most-viewed game of the week, averaging 5,169,000 viewers and a 3.3 rating. The final rating for ABC's noon coverage of Wisconsin over Iowa and Boston College defeating Virginia Tech will be available on Thursday.

ABC, ESPN, ESPN2 & ESPNU Audience Growth Led by Double-Digit Increases for Saturday Night Football

The ABC Saturday Night Football series is posting double-digit audience growth over last year at the same point, averaging 6,356,000 viewers and a 3.8 rating for increases of 18 percent (vs. 5,405,000) and 15 percent (vs. 3.3) over 2012.

Through week 10, college football game telecasts are generating larger audiences across ABC, ESPN, ESPN2 and ESPNU in the 2013 season than the same point in 2012:

· ABC is averaging 4,858,000 viewers for a 10 percent increase (vs. 4,399,000).

· ESPN is averaging 2,702,000 viewers for a 4 percent increase (vs. 2,607,000).

· ESPN2 is averaging 1,209,000 viewers for a 7 percent increase (vs. 1,128,000).

· ESPNU is averaging 442,000 viewers for a 4 percent increase (vs. 424,000).

Top Metered Markets for ABC Saturday Games

Four of the top six markets for ABC's Saturday afternoon coverage of Michigan at Michigan State were located in the state of Ohio. Columbus was second overall behind Detroit's market-leading 29.2 rating with a 14.3 rating. Dayton was third with a 9.3 rating followed by Cleveland (6.6), Milwaukee (5.5), Cincinnati (5.2), Fort Myers (4.6), Oklahoma City (4.2), Kansas City (4.1), Chicago (4.0) and Phoenix (4.0).

Six of the top 10 markets for ABC's Saturday night Miami (Fla.) at Florida State telecast were in the state of Florida, led by Jacksonville which averaged a 16.2 metered market rating. Columbus was second with a 15.5 rating followed by Greenville (15.3), Miami-Fort Lauderdale (15.2), Orlando (14.1), Birmingham (13.9), West Palm Beach (13.8), Fort Myers (13.1), Tampa-St. Petersburg (10.9) and Charlotte (10.2).

ESPN Digital Platforms Continue to Post Growth

On Saturday, video starts of college football content on ESPN.com totaled 3,100,000, up 18 percent over last year. Wednesday through Saturday, WatchESPN and ESPN3 had 27,600,000 live minutes viewed, up 27 percent over 2012.

  [november 2013]  


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