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[11/08/13 - 08:27 AM]
ABC's "Grey's" Is Up Week to Week/"Scandal" Is the Fastest Growing Returning Series
ABC spins the numbers for Thursday, November 7.

[via press release from ABC]

ABC's "Grey's" Is Up Week to Week/"Scandal" Is the Fastest Growing Returning Series

ABC earned second place on Thursday night in Adults 18-49 (2.1/6), leading NBC by 11% (1.9/5 - with The Voice leading off the night) and Fox by 50% (1.4/4 with X Factor/Glee). On average, ABC's Thursday night delivery is up year to year with young adults (+3%).

· In Adults 18-49, ABC's Grey's (2.7/7) and Scandal (2.7/8) tied as the #2 TV shows of the night (w/The Millers and The Voice) and ranked as Thursday's top-rated dramas.

Tripling its Adult 18-49 lead-in at 9pm (+200%), ABC's Grey's Anatomy won its hour by wide margins and was up 4% week to week. Grey's also posted a 15% week-to-week increase in Adults 18-34.

Ranking #1 during the 10 o'clock hour among Adults 18-49, ABC's Scandal (3.0/8) dominated CBS' Elementary by 59% (1.7/5) and NBC's Parenthood by 80% (1.5/4).

· Scandal (8.6 million and 2.7/8) was up by wide margins over its telecast on the same night last year (6.1 million and 1.9/5 on 11/8/12). On average, Scandal is TV's fastest-growing returning series this season, up over its performance through the same point last year by 41% in Total Viewers and by 54% in Adults 18-49 to its best numbers ever. In fact, Scandal is ABC's strongest program in the Thursday 10pm hour since Lost during the 2007-08 season.

Quick Take for Thursday, November 7, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC Earns Second on Thursday and Season to Date is Up on the Night in Adults 18-49

ABC's "Wonderland" Nearly Ties Fox's "The X Factor" from 8-9pm in Total Viewers

Building Week to Week, "Grey's" Dominates the 9 O'clock Hour in Adults 18-49

No. 1 in the 10pm Hour in Adults 18-49, "Scandal" Towers Over its CBS and NBC Drama Competition and Ranks as the Season's Fastest Growing Returning Series

ABC Thursday Prime (8:00-11:00 p.m. - 6.9 million and 2.1/6 in AD18-49):

ABC earned second place on Thursday night in Adults 18-49 (2.1/6), leading NBC by 11% (1.9/5 - with "The Voice" leading off the night) and Fox by 50% (1.4/4 with "The X Factor"/"Glee"). In Adults 18-49, ABC's "Grey's Anatomy" and "Scandal" tied as the No. 2 TV shows of the night (w/"The Millers" and "The Voice") and ranked as Thursday's top-rated dramas.

· On average, ABC's Thursday night delivery is up year to year with young adults (+3%).

"Once Upon a Time in Wonderland" (8:00-9:00 p.m. - 3.5 million and 0.9/3 in AD18-49):

From 8:00-9:00 p.m., ABC's "Once Upon a Time in Wonderland" nearly tied Fox's "The X Factor Results" in Total Viewers (3.5 million vs. 3.6 million).

· Based on just-released 24-day playback data (DVR/VOD/Online) for the October 10 debut episode of "Wonderland," the ABC freshman drama saw its viewer count jump by 60% up to 9.3 million (5.8 million in L+SD + 1.8 million with VOD days 1-3 and L7 + 1.7 million with VOD days 4-24 and online days 1-24).

"Grey's Anatomy" (9:00-10:00 p.m. - 8.6 million and 2.7/7 in AD18-49):

Tripling its lead-in at 9:00 p.m. (+200%), ABC's "Grey's Anatomy" once again led its hour by wide margins in Adults 18-49 (2.7/7), outdelivering CBS' comedies by 35% ("The Crazy Ones"/"Two and a Half Men" = 2.0/6), Fox's "Glee" by 80% (1.5/4) and NBC's comedies by 80% ("Sean Saves the World"/"The Michael J Fox Show" = 1.5/4).

· "Grey's Anatomy" was up week to week by 4% in Adults 18-49 and by 15% in Adults 18-34.

"Scandal" (10:00-11:00 p.m. - 8.6 million and 2.7/8 in AD18-49):

Finishing No. 1 during the 10 o'clock hour among Adults 18-49, ABC's "Scandal" (2.7/8) dominated CBS' "Elementary" by 59% (1.7/5) and NBC's "Parenthood" by 80% (1.5/4).

· "Scandal" was up substantially from its telecast on the same night last year (6.1 million and 1.9/5 on 11/8/12). On average, "Scandal" is TV's fastest-growing returning series this season, up over the same point last year by 41% in Total Viewers and by 54% in Adults 18-49 to its best numbers ever. In fact, "Scandal" is ABC's top program in the Thursday 10:00 p.m. hour since "Lost" during the 2007-08 season.

Social Stats: "Scandal" continued its run as Thursday's No. 1 most social TV series with 186,539 tweets.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Program Ratings, 11/07/13. Socialguide 11/07/13, Total Tweets for each episode +/- 3hrs during telecast.





  [november 2013]  
S
M
T
W
T
F
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· ELEMENTARY (CBS)
· GLEE (FOX)
· GREY'S ANATOMY (ABC)
· PARENTHOOD (NBC)
· SCANDAL (ABC)
· VOICE, THE (NBC)
· X FACTOR, THE (FOX)





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