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[11/25/13 - 08:32 AM]
ABC's "American Music Awards" Surge to 4-Year Highs with Its 2nd-Biggest Audience in 11 Years
ABC spins the numbers for Sunday, November 24.
[via press release from ABC]

ABC's "American Music Awards" Surge to 4-Year Highs with Its 2nd-Biggest Audience in 11 Years

ABC Sunday Prime (7-11pm - 11.4 million and 3.7/9 in AD18-49): With America's Funniest Home Videos and the 2013 American Music Awards up against big NFL-driven competition, ABC posted season highs on Sunday night in Total Viewers and Adults 18-49.

America's Funniest Home Videos (7-8pm - 6.7 million and 1.5/4 in AD18-49): Up for the 2nd week in Adults 18-49 (+7%), ABC's America's Funniest Home Videos hit a new season high.

The 2013 American Music Awards (8-11pm - 12.9 million and 4.5/11 in AD18-49): Up against huge NFL-fueled competition on the evening, including a high-profile overtime Sunday Night Football contest (Broncos-Patriots) and an NFL overrun-boosted Fox (Cowboys-Giants), ABC's broadcast of The 2013 American Music Awards made it the dominant #1 non-sports net from 8-11pm in Total Viewers and Adults 18-49.

· Surging by over 30% year to year in Total Viewers (+36%) and Adults 18-49 (+32%), the American Music Awards hit 4-year highs in viewers and young adults (since 2009), representing the show's 2nd-biggest audience in 11 years (since 2002). In addition, the AMAs spiked 86% year to year in Teens 12-17 to deliver a 9 year high - since 2004.

· Despite the substantial competition, the 2013 AMAs scored ABC's highest entertainment numbers in the time period in 9 months with viewers and young adults - since the Academy Awards on 2/24/13.

ABC's AMA's Delivers 7.6 Million Tweets as Sunday's Most Social Program

ABC's American Music Awards stood as the #1 most social program on television Sunday (including all sports and all cable across the entire day) with 7.6 million tweets and 5.1 tweets per unique user. The AMA's beat out NBC's Sunday Night Football game (which usually ranks #1 on Sundays) by 6.1 million tweets and the #1 most social series on Sundays, The Walking Dead, by 7.3 million tweets.

· The most tweeted about portion of the show (600k tweets) was from 10:45-11PM (TLC performance/Miley Cyrus performance/Artist of the Year award presentation to Taylor Swift).

Quick Take for Sunday, November 24, 2013 (Fast Affiliate Live + Same Day Ratings)

The Net Marks its Strongest Sunday of the Season in Viewers and Adults 18-49

"America's Funniest Home Videos" Grows to a New Season High in Adults 18-49

ABC's "American Music Awards" Surges by Over 30% to 4-Year Highs in Viewers And Young Adults, Attracting the Show's 2nd-Biggest Overall Audience in 11 Years

ABC's Pitbull-Hosted "AMAs" Spikes 86% with Teens 12-17 to Score a 9-Year High

ABC Sunday Prime (7:00-11:00 p.m. - 11.4 million and 3.7/9 in AD18-49):

With "America's Funniest Home Videos" and the "2013 American Music Awards" up against big NFL-driven competition, ABC posted season highs on Sunday night in Total Viewers (11.4 million) and Adults 18-49 (3.7/9).

"America's Funniest Home Videos" (7:00-8:00 p.m. - 6.7 million and 1.5/4 in AD18-49):

Growing for the 2nd week in Adults 18-49 (+7%), ABC's "America's Funniest Home Videos" hit a new season high.

"2013 American Music Awards" (8:00-11:00 p.m. - 12.9 million and 4.5/11 in AD18-49):

Opposite huge NFL-fueled competition on the evening, including a high-profile overtime Sunday Night Football contest (Broncos-Patriots) and an NFL overrun-boosted Fox (Cowboys-Giants), ABC's broadcast of the "2013 American Music Awards" made it the dominant No. 1 non-sports net from 8:00-11:00 p.m. in Total Viewers and Adults 18-49.

· Surging by over 30% year to year in Total Viewers (+36%) and Adults 18-49 (+32%), the "American Music Awards" earned 4-year highs in viewers and young adults (since 2009), representing the show's 2nd-biggest audience in 11 years (since 2002). Hosted by Pitbull, the "AMAs" spiked 86% year to year in Teens 12-17 to deliver a 9-year high - since 2004.

· Despite the substantial competition, the "2013 AMAs" scored ABC's highest entertainment numbers in the 3-hour time period in 9 months with viewers and young adults - since the "Academy Awards" on 2/24/13.

· ABC's "American Music Awards" stood as the No. 1 most social program on television Sunday (including all sports and all cable across the entire day) with 7.6 million tweets and 5.1 tweets per unique user. The "AMA's" beat out NBC's Sunday Night Football game (which usually leads Sunday) by 6.1 million tweets and AMC's "The Walking Dead" by 7.4 million tweets.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 11/24/13.





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· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)




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