[11/26/13 - 07:23 AM]
Back-to-Back Blockbusters on NBC's "Sunday Night Football": First Time in 20 Seasons Consecutive Primetime Games Post 26.5 Million Viewers
NBC further spins the numbers for Sunday, November 24.

[via press release from NBC]


Brady and Patriots' Historic OT Comeback Win vs. Manning and Broncos Averages 26.5 Million Viewers for Game & 28.1 Million for Post-Midnight Conclusion

More than 21 Million Minutes of "Manning-Brady XIV" Live Streamed Via NBC Sports Live Extra

NBC Primetime-Record 5 NFL Telecasts Have Topped 25 Million Viewers in '13

Season-to-Date NBC NFL Rating, Viewership & Women's Demos On Record Pace

STAMFORD, Conn. - November 26, 2013 - Last weekend's thrilling NBC Sunday Night Football contest, in which Tom Brady led the New England Patriots back from a 24-0 deficit to defeat Peyton Manning and the Denver Broncos, 34-31, in overtime, was the most-watched primetime show of the week, averaging 26.5 million viewers and drawing 28.1 million viewers for the telecast's final 26 minutes from midnight-12:26 a.m. ET, according to official live plus same day national data released today by The Nielsen Company.

Coupled with last week's 26.9 million viewers for Kansas City-Denver, NBC's back-to-back SNF contests are the first consecutive primetime games in 20 seasons to post at least 26.5 million average viewers (not including NFL Kickoff games).

The last time back-to-back primetime games reached such viewership marks was in 1994 for a pair of star-studded contests. On December 19, 1994, the defending-champion Dallas Cowboys with future Hall of Famers Troy Aikman, Emmitt Smith, and Michael Irvin defeated the New Orleans Saints 24-16 as 27.6 million watched on ABC. The following week, on December 26, the 13-2 San Francisco 49ers with future Canton enshrinees Steve Young, Jerry Rice and Deion Sanders lost 21-14 to Cris Carter, John Randle and the Minnesota Vikings as 32.0 million tuned in. The 49ers went on to win Super Bowl XXIX.

Sunday's "Manning-Brady XIV" matchup is the fifth NBC NFL telecast this season to average at least 25 million viewers - the most in a season since the SNF package debuted on NBC in 2006 and up from two telecasts averaging 25 million viewers in all of '12. The 14th matchup between the future Hall of Fame quarterbacks is also the sixth-most watched Sunday night game in the network's eight-year SNF history.

SNF's 26.5 million average viewers for the biggest comeback victory in Patriots' team history topped the night's #2 entertainment show by 102% (13.1 million for American Music Awards on ABC) and is a 27% increase over last season's Week 12 SNF game (20.9 million viewers for Green Bay-New York Giants).

The Patriots' victory - highlighted by Brady's 344 passing yards and three touchdowns -- on Sunday Night Football (8:34-12:26 a.m. ET) also posted the week's highest primetime rating (15.6/25) and a 9.8 rating in the Adult 18-49 demographic, based on live plus same day Nielsen data.

NBC NFL games are averaging a 13.2 HH rating and 22.5 million viewers per telecast - the network's best 12-week start since acquiring the SNF package in 2006. In addition, SNF tops primetime in Adults, Men and Women 18-34 and 18-49 demos and Adults and Men 25-54. SNF is also on record pace in the Women's 18-49 and 25-54 demos.

Broncos-Patriots delivered a record 21.3 million minutes of consumption through NBC Sports Live Extra, NBC Sports Group's live streaming product. The 21.3 million minutes are the most for any NBC NFL regular-season game, passing this season's NFL Kickoff game between the Baltimore Ravens and Denver Broncos, which delivered 20.7 million minutes with the aid of a lengthy weather delay.

The game also accounted for the second-most minutes consumed among all NBC NFL games, trailing only the consumption of Super Bowl XLVI (78.6 million, Feb. 5, 2012). Fans streaming the game averaged 60.5 minutes per visit, marking the best engagement for any NBC NFL game ever, including its live stream of Super Bowl XLVI.

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  [november 2013]  


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