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[11/30/13 - 08:51 AM]
"Dateline NBC" Repors Its Highest Ratings in Adults 18-49 and Adults 25-54 Since October 25 and Sets a Season High in Total Viewers
NBC spins the numbers for Friday, November 29.
[via press release from NBC]

Friday Primetime Results:

· "Dateline NBC" (1.2/4 in 18-49, 7.2 million viewers overall from 8-9 p.m. ET) reported its highest ratings in adults 18-49 and adults 25-54 (1.8) since Oct. 25 and set a season high in total viewers. Versus the prior week, "Dateline" was up 9% in adults 18-49 (to a 1.2 rating from a 1.1), up 20% in adults 25-54 (1.8 vs. 1.5) and up 32% in total viewers (7.187 million vs. 5.460 million).

· "Dateline" won the hour among ABC, CBS, NBC and Fox in total viewers and was #2 in all key demos.

· "Grimm" (1.3/4 in 18-49, 5.7 million viewers overall at 9 p.m. ET) ranked #2 in the time period among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and all key adult-male demos. L+7: The Nov. 1 "Grimm" generated a lift of 71% or 1.07 of a point in 18-49 going from L+SD to L+7 (to 2.58 from 1.51)..

· "Dracula" (0.9/3 in 18-49, 2.8 million viewers overall at 10 p.m. ET) matched its prior two ratings of 0.9 on Nov. 15 and Nov. 8, despite last week's preemption and this week's holiday distractions. L+7: The Nov. 1 "Dracula" delivered an increase of 69% or 0.88 of a point in 18-49 going from L+SD to L+7 (to 2.16 from 1.28).

In Late-Night Metered Markets Friday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.3/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.0/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.8/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.6/2 with an encore; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.5/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.2/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/2 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/2 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [november 2013]  
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· DATELINE NBC (NBC)
· DRACULA (NBC)
· GRIMM (NBC)




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