or


[12/17/13 - 10:15 AM]
ABC Grows Its Overall Audience Year to Year for the 3rd Time in 4 Weeks
ABC spins the numbers for the week of December 9-15.

[via press release from ABC]

Primetime Ratings Report for the Week of December 9, 2013 (Based on National Live + Same Day Program Ratings)

ABC Grows Its Overall Audience Year to Year for the 3rd Time in 4 Weeks

The Net Airs 3 of the Top 10 Entertainment Broadcasts in Adults 18-49, Including the No. 1 Drama with the Winter Finale of "Scandal"

ABC is Up Sharply on Monday with "The Great Christmas Light Fight," Giving the Net Some of Its Strongest December Time-Period Results in Years

"S.H.I.E.L.D." is No. 1 in Its Slot with Men 18-34 for Its 10th-Straight Original

"The Goldbergs" Surges 14% in Adults 18-49 to Equal a 4-Week High

"Trophy Wife" Builds to Equal Its Highest Adult 18-49 Rating in 6 Weeks

"The Middle" is Up Week to Week and Takes No. 2 in Its Slot to "Survivor"

Wednesday's Dominant No. 1 TV Show in Adults 18-49, "Modern Family" Is Up by 12% in Viewers and 9% in Young Adults to Deliver 4-Week Highs

"Super Fun Night" Grows by Double-Digits Over the Previous Week

ABC's Top Gainer in TV Playback This Fall, "Nashville" Spikes 71% In Adults 18-49 from Its Live + Same Day to Live + 7 Day Rating

"Once Upon a Time in Wonderland" Grows Its Overall Audience Week to Week

"Grey's" Winter Finale Surges 17% to Match a 7-Week High in Adults 18-49

"Scandal" Hits 2-Month Highs and Beats Its Year-Ago Winter Finale by Over 30%

At a Season High, "Shark Tank" Posts Friday's Top 8 Adult 18-49 Telecasts This Fall

"20/20" is No. 1 in Its Hour with Its 2nd Week of Double-Digit Growth in Key Adults

Seeing Increased Playback Viewing, ABC's "Once Upon a Time" Improves Its Numbers from Spring to Fall in Live + 7 Day Adults 18-49

"Revenge" Continues to Build Week to Week in Viewers to Earn a 6-Week High

Up by Double-Digits, ABC's "Betrayal" Marks Its Most-Watched Telecast in 10 Weeks

Week No. 12

During the week of December 9, 2013, ABC aired 3 of the Top 10 entertainment broadcasts in Adults 18-49, including the No. 1 drama with "Scandal's" Winter Finale: "Modern Family" - No. 2 (4-week high), "Scandal" - No. 6 (2-month high), "Grey's Anatomy" - No. 10 (7-week high).

· Up year to year for the 2nd-straight week in Total Viewers (+10% - 5.6 million vs. 5.1 million), ABC increased its overall audience from the year-ago frame for the 3rd time in 4 weeks.

Monday

ABC was up over the same night last year (4.7 million and 1.1/3 on 12/10/12) in Total Viewers (+17%) and Adults 18-49 (+27%).

"Santa Claus is Comin' to Town" (8:00-9:00 p.m. - 5.8 million and 1.6/5 in AD18-49):

During the 8 o'clock hour, ABC's encore of "Santa Claus is Comin' to Town" was up from its year-ago telecast (on 12/11/12) in Total Viewers (+4% - 5.8 million vs. 5.6 million).

"The Great Christmas Light Fight" (9:00-10:00 p.m. - 5.5 million and 1.4/4 in AD18-49):

ABC's debut of "The Great Christmas Light Fight" opened with strong year-to-year time-period improvement, boosting the hour by 17% in Total Viewers (5.5 million vs. 4.7 million) and by 17% in Adults 18-49 (1.4/5 vs. 1.2/3) over an original "Extreme Makeover: Home Edition" on the same night last year. In fact, excluding New Year's Eve, it was ABC's best December performance in the time period in 5 years in Total Viewers and 3 years in Adults 18-49 - since 12/22/08 and 12/27/10, respectively.

"Castle" (10:00-11:00 p.m. - 5.3 million and 1.0/3 in AD18-49)

During the 10 o'clock hour, ABC's repeat "Castle" topped CBS' first-run "Hostages" in Total Viewers (5.3 million vs. 4.7 million). In addition, the ABC drama was up from its year-ago encore telecast with viewers (5.1 million on 12/10/12).

Tuesday

"Marvel's Agents of S.H.I.E.L.D." (8:00-9:01 p.m. - 6.1 million and 2.1/6 in AD18-49):

Returning to original after the prior week's repeat, ABC's "Marvel's Agents of S.H.I.E.L.D." earned second place in the 8:00 p.m. hour to CBS' top-rated "NCIS" among Adults 18-49, while finishing as the No. 1 series in its time period with Men 18-34 for its 10th-consecutive first-run airing.

· On the most recent week of L+7 data (w/o 11/18/13), "S.H.I.E.L.D." added 1.6 rating points to its L+SD total, outdelivering CBS' "NCIS" among Adults 18-49 (4.0 rating vs. 3.9 rating). In fact, on average in the Live + 7 Day ratings for original telecasts, ABC's "Marvel's Agents of S.H.I.E.L.D." is Tuesday's No. 1 TV show this season in Adults 18-49 (4.8 rating), outdelivering NBC's "The Voice" by 4% (4.6 rating) and CBS' "NCIS" by 14% (4.2 rating).

· On average, "S.H.I.E.L.D." has improved its time slot by 86% in Adults 18-49 over the comparable weeks last season, making it ABC's top-rated program in the hour in 4 years - since the 2009-10 TV season.

"The Goldbergs" (9:01-9:31 p.m. - 4.8 million and 1.6/4 in AD18-49):

In the 9:00 p.m. half-hour, ABC's "The Goldbergs" surged week to week in Adults 18-49 (+14%) to equal a 4-week high - since 11/12/13. In addition, the show rose 20% in Adults 18-34 to a 9-week high - since 10/8/13.

· "The Goldbergs" improved its time period year to year, growing the half-hour by 50% in Total Viewers and 33% in Adults 18-49 over original comedy programming on the year-ago night ("Happy Endings" = 3.2 million and 1.2/3 on 12/11/12).

"Trophy Wife" (9:31-10:00 p.m. - 3.5 million and 1.2/3 in AD18-49):

In the 9:30 p.m. half-hour, ABC's "Trophy Wife" was up week to week in Adults 18-49 (+9%) to match a 6-week high - since 10/29/13.

· Like its lead-in, "Trophy Wife" improved its half-hour year to year, topping original comedy programming on the same night last year by 40% in Total Viewers and by 20% in Adults 18-49 ("B---- in Apt 23" = 2.5 million and 1.0/3 on 12/11/12).

Wednesday

ABC ranked as the No. 2 broadcaster on Wednesday in Adults 18-49 (1.9/6), leading by double digits over NBC (+12% - 1.7/5) and Fox (+36% - 1.4/4).

· ABC's "Modern Family" was Wednesday's No. 1 TV show in Adults 18-49 by 40% over CBS' "Survivor" (3.5/10 vs. 2.5/8), finishing as the night's highest-rated series on each original broadcast this season.

"The Middle" (8:00-8:30 p.m. - 8.1 million and 2.0/6 in AD18-49):

Earning second place at 8:00 p.m., ahead of NBC's "Sing Off" and Fox's "The X-Factor," "The Middle" was up 9% week to week in Total Viewers (8.1 million vs. 7.4 million) and increased 11% over its year-ago telecast (7.3 million on 12/12/12). The ABC comedy grew by 5% week to week in Adults 18-49 (2.0/6 vs. 1.9/6).

"Back in the Game" (8:30-9:00 p.m. - 6.1 million and 1.5/4 in AD18-49):

In the 8:30 p.m. half-hour, ABC's "Back in the Game" grew over the prior week in Total Viewers (+20% - 6.1 million vs. 5.1 million) and Adults 18-49 (+7% - 1.5/4 vs. 1.4/4).

"Modern Family" (9:00-9:31 p.m. - 10.6 million and 3.5/10 in AD18-49):

Spiking 133% over its Adult 18-49 lead-in at 9:00 p.m., ABC's "Modern Family" won its half-hour by 46% over runner-up CBS' "Criminal Minds" (3.5/10 vs. 2.4/7). The veteran ABC sitcom built week to week by 12% in Total Viewers (10.6 million vs. 9.5 million) and by 9% in Adults 18-49 (3.5/10 vs. 3.2/9) to 4-week highs on both measures - since 11/13/13.

"Super Fun Night" (9:31-10:00 p.m. - 5.4 million and 1.8/5 in AD18-49):

In the 9:30 p.m. half-hour, ABC's "Super Fun Night" grew over the prior week by double digits, rising 13% in Total Viewers (5.4 million vs. 4.8 million) and 13% in Adults 18-49 (1.8/5 vs. 1.6/4).

"Nashville" (10:00-11:00 p.m. - 5.2 million and 1.4/4 in AD18-49):

During the 10 o'clock hour, ABC's "Nashville" ranked No. 2 in Adults 18-49 (1.4/4-tie) against its broadcast competition and held the No. 1 position with Adults 18-34 and Women 18-34 (tie).

· On average, "Nashville" is ABC's biggest percentage gainer in TV playback this season, shooting up 71% in Adults 18-49 (+1.2 rating points) from L+SD to L+7.

Thursday

With its night of Winter Finales, ABC was up for the 2nd week on Thursday in Adults 18-49 (+10%) to deliver a 6-week high on the evening - since 10/31/13. In Adults 18-49, ABC's "Scandal" ranked as the No. 2 TV series of the night for its 5th-straight telecast, trailing only CBS' top-rated "The Big Bang Theory." In addition, "Scandal" and "Grey's Anatomy" once again finished as Thursday's Top 2 dramas with young adults.

· The Net improved over the year-ago Thursday by 5% in Adults 18-49 (2.1/6 on 12/13/12).

"Once Upon a Time in Wonderland" (8:00-9:00 p.m. - 3.3 million and 0.8/3 in AD18-49):

During the 8 o'clock hour, ABC's "Once Upon a Time in Wonderland" grew week to week in Total Viewers (+3%).

"Grey's Anatomy" (9:00-10:00 p.m. - 8.4 million and 2.7/7 in AD18-49):

More than tripling its Adult 18-49 lead-in at 9:00 p.m. (+238%), ABC's "Grey's Anatomy" beat out its nearest regular competition in the hour by 42% ("The Crazy Ones"/"Two and a Half Men" = 1.9/5).

· "Grey's" surged by double digits week to week in Total Viewers (+18%) and Adults 18-49 (+17%) to equal its best young-adult number in 7 weeks - since 10/24/13. In addition, the ABC drama topped its year-ago Winter Finale in Total Viewers (+2% - 8.2 million on 12/13/12).

"Scandal" (10:00-11:00 p.m. - 9.4 million and 3.2/9 in AD18-49):

Building on its "Grey's" lead-in by 19% at 10:00 p.m., ABC's "Scandal" beat its combined drama competition in the hour by 10% in Adults 18-49 (3.2/9 vs. 2.9/9 for CBS' "Elementary" and NBC's "Parenthood").

· Growing week to week in Total Viewers (+13%) and up for the 2nd week in Adults 18-49 (+7%), "Scandal" earned 2-month highs on both measures - since 10/17/13. In addition the show scored its 2nd-highest-ever Adult 18-34 rating.

· "Scandal" spiked over its year-ago Winter Finale (7.1 million and 2.4/7 on 12/13/12) in Total Viewers (+32%) and Adults 18-49 (+33%). On average, "Scandal" has shot up 63% over the same point last year in Adults 18-49, making it TV's fastest-growing returning series this season and ABC's highest-rated show in the time slot since "Lost" during the 2007-08 season.

· Season to date in the C3 Adult 18-49 ratings, ABC's "Scandal" (3.56 rating) leads NBC's "Blacklist" (3.55 rating) as the season's No. 1 broadcast drama in the key advertiser measure.

Social Stats: "Scandal" was Thursday's No. 1 most social TV program (on broadcast and cable, including sports) with 420,650 tweets, rising 6% week to week to stand as its 2nd-highest number this season, behind only the season premiere. With a total of 3.4 million tweets season to date, "Scandal" is ABC's most social series.

Friday

ABC ranked No. 1 on Friday for the 2nd week in a row among Adults 18-49 (1.5/5). The Net's "Shark Tank" continued to rank as Friday's No. 1 TV program in Adults 18-49. In fact, including last night, "Shark Tank" has delivered TV's Top 8 Friday telecasts this season in Adults 18-49.

"Last Man Standing" (8:00-8:31 p.m. - 6.3 million and 1.2/5 in AD18-49):

In the 8:00 p.m. half-hour, "Last Man Standing" ranked No. 1 in Adults 18-49 (tied with CBS' "Undercover Boss").

"The Neighbors" (8:31-9:00 p.m. - 4.1 million and 0.9/3 in AD18-49):

At 8:30 p.m., "The Neighbors" held steady week to week in Adults 18-49.

"Shark Tank" (9:00-10:01 p.m. - 7.1 million and 2.0/7 in AD18-49):

More than doubling its lead-in at 9:00 p.m. in Adults 18-49 (+122%), ABC's "Shark Tank" equaled a season-high and dominated the 9 o'clock hour by 52% over its nearest competition (2.0/7 vs. 1.3/4 - NBC's "Grimm"). Season to date, "Shark Tank" is up 19% in Adults 18-49 over the same point last year to the series' best performance ever.

"20/20" (10:01-11:00 p.m. - 5.9 million and 1.4/5 in AD18-49):

Winning the 10 o'clock hour over CBS' "Blue Bloods" and the second hour of NBC's "Grimm" finale and finishing as Friday's No. 1 newsmagazine, ABC's "20/20" outdelivered NBC's "Dateline" (8:00-9:00 p.m.) on the night by double digits in Adults 18-49 (+27% - 1.4/5 vs. 1.1/4) and Adults 25-54 (+18% - 2.0/6 vs. 1.7/5). The ABC newsmag reported on a family accused of bank robbery. "20/20" spiked week to week in Total Viewers (+18%), Adults 18-49 (+27%) and Adults 25-54 (+25%).

Sunday

"Once Upon a Time" (8:00-9:00 p.m. - 6.4 million and 1.9/5 in AD18-49):

At 8:00 p.m. against strong NFL-fueled competition on NBC and Fox and CBS' "Survivor" finale, ABC's Winter Finale of "Once Upon a Time" built on its lead-in by 36% in Adults 18-49 (1.9/5 vs. 1.4/4). The ABC drama continued its run as Sunday's most-social series on broadcast with 79,437 tweets, up 75% week to week to its 2nd-best number this season.

· With increased playback viewing, "Once Upon a Time" is seeing much bigger percentage gains this season from L+SD to L+7 than the same point last season in Adults 18-49 (+59% vs. +42%). On average, based on first-run telecasts in Nielsen's Live + 7 Day ratings, "Once Upon a Time's" Fall 2013 performance was up 6% in Adults 18-49 over its Spring 2013 delivery (3.5/9 vs. 3.3/9).

"Revenge" (9:00-10:00 p.m. - 6.2 million and 1.5/4 in AD18-49):

During the 9 o'clock hour, ABC's "Revenge" built its overall audience for its 3rd-straight telecast (+3%) to draw its biggest overall audience in 6 weeks - since 11/3/13. Holding 97% of its Total Viewer lead-in, "Revenge" delivered its best-ever retention out of "Once Upon a Time."

"Betrayal" (10:00-11:00 p.m. - 3.6 million and 0.8/2 in AD18-49):

In the 10:00 p.m. hour, ABC's "Betrayal" rose by double digits week to week in Total Viewers (+16%) and in Adults 18-49 (+14%), marking its most-watched telecast in 10 weeks - since 10/6/13.

WEEK NO. 12: ADULTS 18-49 TOTAL VIEWERS
No.1 NBC 2.2 No.1 CBS 9,320,000
No.2 CBS 2.0 No.2 NBC 7,510,000
No.2 FOX 2.0 No.3 FOX 6,120,000
No.4 ABC 1.5 No.4 ABC 5,620,000
No.5 CW 0.5 No.5 CW 1,300,000

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 12/09/13. Socialguide, Total Tweets for each series +/- 3hrs during telecast 12/09-12/15/13.





  [december 2013]  
S
M
T
W
T
F
S


· 20/20 (ABC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BACK IN THE GAME (ABC)
· BETRAYAL (ABC)
· CASTLE (ABC)
· GOLDBERGS, THE (ABC)
· GREAT CHRISTMAS LIGHT FIGHT, THE (ABC)
· GREY'S ANATOMY (ABC)
· LAST MAN STANDING (FOX)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· NASHVILLE (CMT)
· NEIGHBORS, THE (ABC)
· ONCE UPON A TIME (ABC)
· ONCE UPON A TIME IN WONDERLAND (ABC)
· PRIMETIME: WHAT WOULD YOU DO? (ABC)
· REVENGE (ABC)
· SCANDAL (ABC)
· SHARK TANK (ABC)
· SUPER FUN NIGHT (ABC)
· TROPHY WIFE (ABC)





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